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Bing expands Shopping Campaigns to Canada & India

Bing continues its global build-out of Shopping Campaigns.

Susan Wenograd on November 1, 2017 at 4:02 pm | Reading time: 1 minute

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Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today.

Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Canada, as Bing product ads are only supported in English in Canada, and Quebec’s language laws mandate that stores located in the province must also provide a French website experience.

Bing product ads are now available in Canada and India.

These latest countries join the US, the UK, France, Germany and Australia with support for Bing Shopping Campaigns. Bing product ads launched in the US in 2014, with its first international expansion into the UK in April 2016.

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Susan Wenograd

Susan Wenograd is VP of marketing strategy at Aimclear, a holistic digital marketing agency. She has spent 14 years in the industry, with the last 10 primarily focused on paid media and all it entails. She's also had extensive experience in email marketing and content creation in leadership roles for both agency and in-house, managing multiple millions of dollars in the span of her career. She speaks internationally on marketing strategy, and blogs frequently for industry publications.