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Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

Barry Schwartz on February 20, 2014 at 9:00 am

Bing has quietly updated their Webmaster Guidelines to include a stern warning to webmasters who think they can use keyword stuffing techniques to manipulate their rankings and get away with it.

The warning says Bing may demote the site or delist the site that is using keyword stuffing. The new section was added sometime yesterday to their guidelines document.

Here is the new keyword stuffing section:

When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.

As you can see, Bing is not playing games. If you use keyword stuffing, it can “lead to demotion or even the delisting of your website.”

Hat tip to +Menashe Avramov for informing me about this update.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.