Bing, Yahoo Now Neck & Neck In US Search Market Share

Bing’s slow growth in US search market share continues, and Microsoft’s two-and-a-half-year-old search engine is now practically neck-and-neck with Yahoo. Both, however, remain far behind Google.

The latest comScore numbers show Bing increasing its market share in November to an even 15 percent, while Yahoo’s dropped to 15.1 percent. Google holds 65.4 percent of the market, a small drop from October.

This is comScore’s “explicit” search measurement, which doesn’t include things like slideshows and certain Google Instant Search queries. It also doesn’t reflect mobile search queries.

For comparison to last year, comScore measured Google’s market share at 66.2 percent in November 2010, while Yahoo was at 16.4 percent and Bing at 11.8 percent.

ComScore hasn’t yet posted these numbers online, but we’ll update this post with a link when they do.

Postscript: Here are the official comScore numbers.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.