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Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
Learn the pros and cons of Buy vs. DIY and how you can make the best decision for your business.
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth.
Download this e-book from Tune to discover:
- How successful ad networks navigate a range of costs, resourcing and risk management factors to make the decision to buy or DIY.
- An interactive experience to predict the cost of building an in-house platform.
- What data from 66 performance marketers with 1.3B monthly clicks shows about making the decision to buy.
Visit Digital Marketing Depot to download “Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network.”