Sign up for our daily recaps of the ever-changing search marketing landscape.
CA & Yahoo Team Up To Offer Co-Branded Yahoo Toolbar
CA and Yahoo have teamed up to offer a co-branded version of the Yahoo Toolbar. This Yahoo Toolbar will be bundled in all CA Home/Home Office products.
CA Anti-Spyware will continue to power Yahoo’s anti-spyware feature in the toolbar.
From the press release:
“Online security remains a prevalent issue because of online threats, yet many Internet users are still unsure what products they need to protect themselves from spyware and malware,” said Joff Redfern, senior director of Product Management, Yahoo! Search Distribution. “It’s important to provide our users with the best, most accessible tools to safeguard their online experience and enable them to search the web with peace of mind. We look forward to continue working with CA to deliver quality, reliable anti-spyware protection as part of the Yahoo! Toolbar.”
“We are very excited about our forthcoming home/home office product line, which launches in September,” said George Kafkarkou, senior vice president of Home/Small Office for CA. “The CA/Yahoo! Toolbar will complement our new products and provide our customers with an enhanced online experience. We also look forward to continuing to provide Yahoo! Toolbar customers with strong anti-spyware protection to help ensure a safer online experience.”