Google is showing multiple ad extension types in a single swipeable carousel

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Google has been using swipeable cards in mobile text ads to display sitelinks extensions and price extensions. Now, it appears to be testing a version that combines multiple ad extension types into one swipeable card carousel.

Spotted by Jason Normoyle of Resolution Media this week, the mobile text ad shown below takes up significant screen share with a carousel of ad extensions followed by a call extension and two location extensions.

Google showing multiple ad extensions in cards

Here’s a composite of the screen shots Normoyle provided showing that the carousel includes cards for sitelinks, seller ratings, callouts and structured snippets.

Users can swipe through to see multiple extension formats.

Google is constantly experimenting with extensions and the ways they display in ads, and we don’t know how widespread this experiment is. This test was seen in the US.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.