Google is showing multiple ad extension types in a single swipeable carousel

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Google has been using swipeable cards in mobile text ads to display sitelinks extensions and price extensions. Now, it appears to be testing a version that combines multiple ad extension types into one swipeable card carousel.

Spotted by Jason Normoyle of Resolution Media this week, the mobile text ad shown below takes up significant screen share with a carousel of ad extensions followed by a call extension and two location extensions.

Google showing multiple ad extensions in cards

Here’s a composite of the screen shots Normoyle provided showing that the carousel includes cards for sitelinks, seller ratings, callouts and structured snippets.

Users can swipe through to see multiple extension formats.

Google is constantly experimenting with extensions and the ways they display in ads, and we don’t know how widespread this experiment is. This test was seen in the US.

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.