Why certain opinions matter more than others when it comes to swaying consumers’ buying habits

Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect — fame, fortune and celebrity status.

According to author Malcolm Gladwell, more influential individuals are known as mavens, or “information brokers,” who have a wealth of knowledge and know how to share it. In other words, influence is about authenticity, access to information and the drive to empower others.

Download this white paper from ReadyPulse to learn about the role influencers play in consumers’ decision-making cycles and what companies might be missing when measuring influencers’ impact on their bottom lines.

Visit Digital Marketing Depot to get your copy.

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.