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Citibank Survey: Small Business Finds Social Media Ineffective

Chris Sherman on October 11, 2009 at 9:55 am

A Citibank/GFK Roper survey of 500 U.S. businesses with fewer than 100 employees has found very few small businesses in the U.S. have adopted social media outlets such as Facebook and Twitter for business uses. The findings include:

Three-quarters of the small business owners surveyed say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year
86% said they have not used social networking sites for information or business advice
25% said they’re using more online advertising to generate business leads and sales
10% said they have sought business advice and information on expert blogs

Here’s a link to the full press release for more info.

About The Author

Chris Sherman

Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land. He also programs and chairs the Marketing Land Search Marketing Expo - SMX conferences.