Compete Confirms Bing Gains

Last week both comScore and Hitwise showed gains for Bing. Meanwhile Google was off 2% according to both metrics firms. Today Compete released data that confirm the direction of the earlier figures: Bing up, Google off slightly: According to Compete, both Google and Yahoo very modestly lost share, AOL and Ask were flat while Bing […]

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Last week both comScore and Hitwise showed gains for Bing. Meanwhile Google was off 2% according to both metrics firms. Today Compete released data that confirm the direction of the earlier figures: Bing up, Google off slightly:

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According to Compete, both Google and Yahoo very modestly lost share, AOL and Ask were flat while Bing gained:

  • All engines except Bing experienced a decline in unique visitors in February, with Bing seeing a 7.6% increase in UVs MOM
  • Bing Powered engines (Yahoo! and Bing) continued to increase its share of market to 30.8%

Bing continues to show incremental traction.

The big difference between the Hitwise, comScore and Compete data is that Compete shows Bing now ahead of Yahoo, while comScore and Hitwise show Yahoo leading Bing. Hitwise, however, shows Bing and Yahoo much closer together than comScore, which still has Yahoo ahead by a little under three points.

All the usual caveats apply to taking one month’s data and inferring or extrapolating too much from it.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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