Compete: Yahoo Traffic Better Than First Reported

As part of my Compete: Google Keeps Stomping The Others In Search Traffic article earlier this week, I posted the exact rules that Compete uses to calculate search share, along with commentary on why digging into this is becoming increasingly important. A reader noted the rules didn’t seem right. As a result, Compete stepped up […]

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As part of my
Compete: Google Keeps Stomping The Others In Search Traffic
article
earlier this week, I posted the exact rules that Compete uses to calculate
search share, along with commentary on why digging into this is becoming
increasingly important. A reader noted the rules didn’t seem right. As a
result, Compete stepped up and recalculated things — causing Yahoo’s search
search and volume for May 2008 to rise significantly (from 13.3% to 18.6%).
Perhaps good news to late for those
departing executives
(and see here
and

here
).

I’ve got nothing but kudos for Compete sharing this level of detail, and
it’s something I’m in the process of trying to get from the other ratings
services as well. We depend so much on these figures to gauge the market
"health" of various services, but how exactly they are compiled gets
relatively little attention. I’m keeping at that as part of my ongoing
project. In the meantime, please see the original post for updated figures
(at the bottom in the postscript), plus a look at why digging into the stats
is so important.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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