comScore: Google Breaks 65% Market Share But Did Bing Grow Share?

comScore released its October 2009 search share numbers and Google has passed 65% search market share, holding 65.4% share in October, up 0.5% from the previous month. comScore also claims that Microsoft Bing also gained 0.5% share, reaching 9.9%, while Yahoo dropped 0.8% to 18.0% from the previous month. Nielsen also released its October 2009 […]

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comScore released its October 2009 search share numbers and Google has passed 65% search market share, holding 65.4% share in October, up 0.5% from the previous month. comScore also claims that Microsoft Bing also gained 0.5% share, reaching 9.9%, while Yahoo dropped 0.8% to 18.0% from the previous month.

Nielsen also released its October 2009 stats, showing Google has a 66.1% share, Yahoo has a 15.4% and Microsoft Bing has a 9.7% share. I was unable to find Nielsen’s September report (did they publish one?) but I did find their August report which showed Bing had 10.7% share. In this case, Bing actually decreased in share by 1%, according to Nielsen.

As we always say, looking at these search share reports month-to-month is not always a good indication of the competitive landscape. I am sure Danny will be publishing a more comprehensive report, aggregating all this data, and fleshing out the true look at growth and decline amongst the various search engines.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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