Content and links: It really does take a village

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various people.

Sometimes that extra involvement has been kind of forced on me. Sometimes I’ve had to beg for it. But all in all, I’ve slowly come to the conclusion that the best links we get these days come from working together with the client, their own internal teams and webmasters.

The who and the why

First of all, let’s think about who should be involved in a link campaign and why.

The how

How should you all try to work together to best benefit the link campaign?

If you take nothing else from this post, just remember that you will never be as clued in to a business as the people who own it, work there every day, know its ins and outs and depend on its success. Involving them is good for everyone.


About The Author

Julie Joyce
Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. Julie began working in search marketing in 2002 and soon became head of search for a small IT firm. Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world.