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Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences

In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in Instagram with Facebook targeting. Facebook’s targeting capabilities + Instagram’s visual prowess = […]

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Targeting-Hot-House-Shopping

In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion.

Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in Instagram with Facebook targeting.

Facebook’s targeting capabilities + Instagram’s visual prowess = MARKETING GOLD.

With Christmas right around the corner (yes, it’s coming) and Black Friday being the holy grail of sales and profit, curating well-intentioned and viable cookie pools will make paid promotion a breeze.

Here’s how it’s done.

Create a website click campaign within Facebook, for Instagram placement.

1-create-campaign

2-manage-ads

Segment products or services by interests and behaviors, then send users to a customized landing page through Instagram’s CTA.

3-potential-audience

4-instagram

When you enter the Black Friday showdowns, come armed with perfectly pre-curated audience pools that hit your Instagram landing pages and take advantage of cheaper CPCs!

5-audience-detail

6-custom-audience

Happy Marketing!


About the author

Sponsored Content: aimClear
aimClear® is a 4X Inc.500/5000 digital marketing agency dominant in audience targeting and customer acquisition. We build, track, and convert laser focused audience segments from introduction to conversion for our clients. We target, drive traffic from, track and sell our clients' products and services with merged big data social/search personas known as psychographics. Because aimClear also distributes to influencers for buzz, links and earned-media, the agency has evolved to be the missing link unifying search, social, PR and psychographic display.

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