Cuil Fast Test – Relevancy Isn’t A Google Killer
Now that Cuil is
live, I wanted to do a few fast queries to get a sense of how it seems
to stack up against Google. With the huge caveat that nine queries are far
from letting anyone conclude anything, I still didn’t come away with a sense
that Cuil has Google-beating relevancy. Instead, it has some flaws though, admittedly, is
better than many start-up search engines appear out of the box. Queries I
miserable failure: Cuil has suggested it wouldn’t be vulnerable to
the Googlebomb that
made President George W. Bush rank at the top of Google for years for
this phrase. Not so. Bush
shows up at
number two (reading right to left).
cars: Cuil said they’d feature a variety of subjects for a query.
So for [cars], I’m wanting to see pages for both automobiles and the movie
"Cars," as I get with
Google. This doesn’t happen.
Indeed, the movie doesn’t even appear as a related category to explore.
jaguar: Another good query for testing if a variety of subjects
come up, as jaguar can refer to the game console, the car or the animal
(among other things).
Cuil gives me all three,
while Google misses the gaming system. But Cuil puts me off with this
description for the "Save The Jaguars" page:
Subscribers to our daily newsletters noticed last week a dramatic change in the content we email to our audience daily. It represents a shift in how we are approaching the medium, which is becoming more crowded than ever as media brands, marketers...
Every two years since 2011, Search Engine Land has taken a fresh look at all the elements that impact your success in search engine optimization, mapping them out on our Periodic Table of SEO Success Factors.While our staff includes some...
The industry's most prestigious awards competition is now accepting submissions in 17 categories, such as Best Overall SEM Initiative and Best Overall SEO Initiative (with separate contests for small business versus enterprise), and also featuring opportunities to recognize outstanding results...
Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit bigger and better.Detlef Johnson, a longtime figure in the world of search...
[caption id="attachment_306378" align="alignnone" width="800"] Third Door Media Editor-in-Chief Ginny Marvin (left) and Vice President of Content Henry Powderly.[/caption]There are some exciting changes on the horizon for Search Engine Land, Marketing Land and MarTech Today.Let me first start with an overdue...
Another year is coming to a close, and search marketers of all stripes have had their work cut out for them over the last 12 months as the industry grappled with everything from fake news to mysterious algorithm updates to automation. Fortunately,...
Another year has come and gone, and as usual, SEOs had their work cut out for them. Many issues were top of mind for SEO practitioners in 2017, from concerns about the impact of an unannounced algorithm update to speculation about...
Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer behavior have continued to reshape the PPC landscape and keep search marketers on their toes. In 2017, we saw the last...
Local SEO practitioners have an increasingly important role to play in the digital marketing mix as searches with local intent continue to grow at a fast pace -- particularly on mobile devices. Google has responded to this shift in consumer...
This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event...
There aren't many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published "The Webmaster's Guide to Search Engines" in 1996, he attracted an audience of online marketing pioneers who...
After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer.Third Door Media is the company that...
Every two years, Search Engine Land updates our Periodic Table Of SEO Success Factors. It's that time again, and we're inviting our readers to help us with the process.The goal of the table is to cover the broad factors of search engine...
I wasn't exaggerating with that title. Sure, we cover a lot of Google-related news here on Search Engine Land, but now it can be definitively stated that it's (in part) because that's what you, our readers, crave.We tallied all of...
Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year.Both within the search industry and outside...
Each year brings a plethora of changes to search engine optimization, and 2016 was no different. From the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest...
This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes,...
At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be...
Santa has his own Naughty & Nice list, and we do, too.Yes, it's that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the...
We're growing! Search Engine Land has a new sibling with today's launch of our new editorial website, MarTech Today.As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or "martech" as it's...
[conservation] [adopt a jaguar] [news] [resources]
That’s easily fixed, but descriptions are important for generated
relevancy among searchers. I’m also not certain why schrodinger.com comes up
in the top results.
viagra: Seeing URLs for utahpheasantsociety.org (which redirects
to a Viagra selling site) or a page called "EuroDNS & Domain Name Parking
Page" for Cuil’s
results are off-putting, but they do have the official site as well as
the FDA. Of course, Google has both, and with the FDA it points right at the
FDA’s page on Viagra.
Getting patents.cos.com first, then being told that patent search is no
longer available there and to visit the US Patent Office, is disappointing.
Getting the US Patent office listed fifth is also disappointing. Getting the
Wikipedia Page on the Google Patents service, rather than patents in
general, yet another disappointment. Google lists the US Patent office first
and the general Wikipedia page on patents third.
new york: Well,
getting only three results tells me something’s just not right with Cuil
danny sullivan: Ego search time! Ego searches are a terrible way
for anyone but an individual to usually measure relevancy, but they’re often
done and search engines are assessed individually on them. For me, it’s all me!
The race car driver isn’t to be found! He gets one listing on Google.) Cuil
old place I used to write at (Search Engine Watch) first, rather than Search
Engine Land (as
Google does — the old place comes up third). My personal blog at
daggle.com isn’t listed — Google has it. Both have my Wikipedia page.
Google has my Twitter page and my main page from my consulting web site.
annie williams watercolour: One of my favorite artists; in the
past I’ve found virtually little about her on the web. This search
gives me 14 results from Cuil, though only 7 are listed. Her Wikipedia
page doesn’t come up, probably because it spells "water colour" as two words.
Google, supposedly less comprehensive, gives me 777,000 matches! OK, skip
the numbers — something’s probably not right with Cuil’s counting. Still,
Google gets me her Wikipedia page plus a BBC Radio 4 interview — something
doesn’t have at all.
17 palms oasis: A cool place in California’s Anza Borrego dessert
where people leave notes to each other in a diary box under one of the
palms. Cuil’s first page of results all look very on-target and relevant.
Google’s are also good, though the last about Kauai isn’t on the main
subject I had in mind.
Let me end with a caveat again. To measure relevancy, you want to run a
battery of tests on a variety of different subjects. Lots and lots of them,
and have a number of people share their own subjective experiences. My
from 2002, "In Search Of The Relevancy Figure," goes into depth about this.
Despite my call then and my 2005
"Screw Size! I Dare Google & Yahoo To Report On Relevancy," we still lack
this type of metric or testing body. As a result, a different set results
could show Cuil (or another search engine) as more relevant than Google —
or not. But the lack of such testing means that no one (not even Google) can
authoritatively claim that title.