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Data bug with Google Search Console’s Search Analytics report

The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.

Barry Schwartz on December 19, 2017 at 9:20 am

Google has posted about a data anomalies bug with the Search Analytics report found in the Google Search Console. The specific issue shows up when you use the “AMP non-rich results” search appearance filter and look at the clicks and impressions between December 14, 2017, and December 18, 2017.

Google said there “was an error in counting AMP non-rich results impressions and clicks” between those dates and you “might see a drop in your data during this period.” It did not impact the actual search results; it was just an analytics bug.

Here is what the report might look like for you:

The data should return to normal on or after December 19, 2017, but those few days will have some inaccurate data.

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.