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Data bug with Google Search Console’s Search Analytics report

The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.

Barry Schwartz on December 19, 2017 at 9:20 am

Google has posted about a data anomalies bug with the Search Analytics report found in the Google Search Console. The specific issue shows up when you use the “AMP non-rich results” search appearance filter and look at the clicks and impressions between December 14, 2017, and December 18, 2017.

Google said there “was an error in counting AMP non-rich results impressions and clicks” between those dates and you “might see a drop in your data during this period.” It did not impact the actual search results; it was just an analytics bug.

Here is what the report might look like for you:

The data should return to normal on or after December 19, 2017, but those few days will have some inaccurate data.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.