More from Search Engine Land: Page 3

Microsoft

Microsoft Appoints New Head Of Search & Ads

Microsoft has appointed Satya Nadella to head the newly formed Search and Ad Platform Group at Microsoft. Kevin Johnson, the president of Microsoft’s Platform Services Division, will be Satya Nadella’s boss. Nadella will start his new role on April 19th. He maintains a blog here.

PPC

Yahoo Appoints New Click Quality Czar

I’ve always believed that click fraud was a bigger PR problem than actual problem for the search engines. Of course there have been raging debates about the percentage of “invalid clicks” that advertisers were receiving and what the click fraud numbers actually are. But the engines historically took the “black box” position that they were […]

Content

New Google Mobile Phone Search Patent Applications

Is there a Google Phone waiting to be released, or just mobile software that makes it easier for people to use Google to search with? How serious is Google about mobile search? How would such a system work? I ran into a patent application on the World Intellectual Property Organization (WIPO) pages from Google that […]

PPC

SEMPO Elects 2007 Officers

SEMPO has announced the new officers elected by the 2007 SEMPO Board of Directors Announced. Each officer will serve a one-year term and here they are: Gord Hotchkiss, Chairperson Jeffrey Pruitt, President Dave Williams, Vice President Dave Fall, Treasurer Chris Boggs, Secretary Congrats to the new board!

Google

Google CSE Adds Show Popular Queries

The Google Custom Search Engine blog announced that you can now add a snippet of code on your site to show off the most popular queries (searches) performed by your readers. I am a huge fan of the Google Custom Search Engine but I am not a fan of this implementation.

PPC

Yahoo’s Semel Says Panama Will Show “Exciting Numbers” In 1st Quarter

Yahoo CEO praises new ad system, says “very happy” from Reuters reports that Yahoo CEO Terry Semel said at an AdAge conference that Yahoo’s new “Panama” ad system, will result in “some very exciting numbers” for the first quarter. “I’m totally all smiles,” Semel said about Panama. He restated that Yahoo’s “intention is to close […]

SEO

Local Search News: BooRah, Oodle and Rao

Here’s a quick roundup of some local search news. Restaurant reviews aggregator BooRah announced a partnership with local newspaper publisher Embarcadero Publishing. BooRah will power the restaurant and related community section of Embacadero’s sites. Classifieds aggregator Oodle announced an $11 million round of funding for its next stage of growth. Classifieds continue to be one […]

Content

PreFound Relaunches, Tries To Rise Above Social Search Din

The term “social search” is kind of a catch-all category now for a range of companies that are bringing people back into the algorithm. Not only are these companies seeking to improve search results with humans, they’re trying to differentiate vs. Google from a marketing standpoint on that basis as well. Eurekster, ChaCha, Jimmy Wales’ […]

Content

B2B Search Marketing: Branding’s Best Friend

Despite the key role it plays in B2B purchasing, branding seems to move further and further down the list of corporate priorities. In the drive to generate revenue in today’s ROI-driven world, don’t ignore the influence of corporate branding on B2B sales or focus search marketing solely on product offerings. In B2B, corporate branding drives […]

Ecommerce

Q&A With François Bourdoncle, CEO Of Exalead

Exalead is one of those great search engines that most people haven’t heard of. And that’s a shame, because it offers some really powerful and unique features that most information professionals love. Exalead is also the name of an enterprise search company, co-founded by today’s Q&A participant, François Bourdoncle. Working on web technologies from the […]

Google Ads

Google Launches Pay Per Action Ads

Google announced a limited U.S. only beta for a new service they are calling Pay Per Action ads. Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered. The advertiser sets the price per action; for example, an advertiser can decide to pay $5 per lead […]

SEO

SMX Advanced 2007 Seattle: Agenda Now Posted

I’ve now finished the agenda for our first Search Marketing Expo conference, SMX Advanced, happening in Seattle this June 4 and 5. The show is aimed at the intermediate to advanced search marketer. I’ve posted to the SMX blog about it now, but I’ll share what I said here as well. You can register for […]

Google

Eric Schmidt Interviewed On Entrepreneurship, Management & More

Iinnovate has an excellent interview with Google’s CEO, Eric Schmidt. He discusses many topics around the theme of entrepreneurship and management but also touches on other topics during the 20-minute interview. One point Danny and I found interesting from the interview was how he replied to the question on “what the characteristics of an entrepreneur?” […]

PPC

Search Arbitrage: Web Blight Or Brilliant Marketing Strategy?

Few words in the online marketing world raise more diverse opinions than the single word “arbitrage.” Be warned before you say it in mixed company. The reactions will range from vehement cursing to shrugged shoulders to sly smiles. Everyone has an opinion; some are based on facts; others on conjecture, but the word is guaranteed […]

Google

Google Offers ‘Themes’ For Personalized Homepage

There’s a flurry of activity in the newly invigorated personalized homepage category. Within the past two weeks all the major competitors have made announcements. First, AOL launched MyNetscape, followed by the release of “universal video widgets” on Pageflakes. Then the new MyYahoo launched. Yesterday Netvibes unveiled “Coriander,” its next product release with new content modules. […]

Search features

Yahoo Pushes oneSearch To Most Mobile Phones

Yahoo’s oneSearch for mobile phones, previously only available on a select few devices, is now available for more than 85% of all web-enabled mobile phones. “We’re really redefining what search is for the mobile phone,” said Lee Ott, director of Mobile Web for Yahoo. Yahoo oneSearch for Mobile 2.0 is now accessible to more than […]

SEO

Ingenio Adds Medio Systems To Mobile Distribution

Pay-per-call provider Ingenio has added white label mobile search vendor Medio Systems to its distribution network. In addition to a range of online destinations, Ingenio is working with a number of mobile search sites and providers: JumpTap, Live.com/MSFT, AOL, go2, UpSnap and 1-800-FREE411. Last week Medio put out this release, claiming the be the leader […]

Content

30% Of Results For Some Competitive Searches Found To Be Spam

Researchers Track Down a Plague of Fake Web Pages from the NY Times reports on a recent paper from Microsoft Research released named “Spam Double-Funnel: Connecting Web Spammers with Advertisers” [PDF download] (also note that Gary linked to it Friday). The report categorizes search results spam by industry category, showing that some search categories have […]

Bing

TellMe: Is Microsoft Shadow Boxing Against Google In Mobile Voice Search?

The recent acquisition of TellMe by Microsoft, piqued my interest in the free voice driven directory assistance service, 520-Find and the possible role that Google plays in the service. Mobile directory assistance will have a huge role in both local search and local advertising going forward. Clearly, Google has an interest in this field, it […]

Content

Link Sense & Sensibilites

Last week Danny had a great write up on the new anchor text reporting feature Google added to its Webmaster Toolbox. According to Google, they’ve “enhanced the information we provide and will show you the complete phrases sites use to link to you, not just individual words. And we’ve expanded the number we show to 100”. […]

SEO

Hitwise: Slight Google Rise In February 2007

Search popularity stats for last month are coming out once again, and I’m diving in with the latest figures from Hitwise. They show Google had a slight rise over the previous month, mainly at the loss of Microsoft Live. The month-to-month figures are below, along with the long term trend for all the major players. […]

SEO

1-800-Free411 To Launch Local Category Search

Jingle Networks’ free directory assistance (DA) service 1-800-FREE411 is slated this week to launch a new “category search” option, where you call to get matches of businesses in an area that relate to a category of interest (such as movie theaters in Los Angeles, or a dentist in San Francisco). To date Jingle has offered […]

SEO

Webcast: Alternative PPC Search Programs

Another webcast alert for SearchCap newsletter readers and anyone who visits Search Engine Land. In just over a week, the Reaping Return From Alternative Pay-Per-Click Search Engines webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Tuesday, March 27 at 1pm […]

Google

GOOG Acquisitions: Trendalyzer & Adscape Media

A quick heads-up on two new Google acquisitions. First, Google has announced the purchase of Gapminder’s Trendalyzer software. Second, it confirms the purchase of Adscape Media, an in-game advertising company, following rumors of a buy last month.

Ecommerce

Summize: Using Heatmaps In Product Search Results

I wrote earlier this week about Wize a shopping comparison engine that aggregated millions of reviews to compile a “WizeRank” for each product, based on the total number of positive, neutral or negative reviews found on the web. Today Alex Iskold over on ReadWriteWeb takes a takes a look at Summize, a shopping search engine […]

SEO

Travelocity: “Profound Mistake To Think We’ve Figured Out How To Measure ROI On Search”

Jeffrey Glueck, CMO at Travelocity, offered some controversial, and to some, nearly heretical comments while speaking at the IAB’s Performance Marketing Forum this week in Chicago. According to coverage in Advertising Age, Travelocity has found that it’s a waste to buy non-branded search terms. Fully 96% of Travelocity’s bookings coming from paid search are from […]

SEO

Searcharazzi: Esther Dyson to Keynote Search Insider Summit

alt=”Searcharazzi – A Column From Search Engine Land” align=”left” hspace=”5″ vspace=”3″ width=”100″ height=”100″> Road warriors know that tradeshow season is on. With SXSW just wrapped up, the herd continues west coast for the OMMA Hollywood next week followed by iMedia Breakthrough in Nevada. It will be back east for SES New York, the ACCM in […]

SEO

Microsoft’s Tellme Acquisition ‘Accelerates’ Mobile Search Competition

Notwithstanding Microsoft’s own existing speech assets, the Tellme acquisition appears to be complementary and strategic for Microsoft across the board. There were the four principal areas, identified in the release, that would be pursued or enhanced by the acquisition: unified communications, speech platform, software plus services and mobile services and search. Indeed, Microsoft wants to […]

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