More from Search Engine Land: Page 4

SEO

Gary Price of Ask.com & ResourceShelf Interviewed

Q&A With Ask.com’s Gary Price from Search Engine Watch has an interview with one of the people I look up to most in this industry. As you may remember I came in to help fill a void at Search Engine Watch after Gary left to join Ask.com. Gary is now the director of online information […]

Google

Google Phone Has Been Confirmed By Google Exec

Engadget reports on a Spanish blog post that Isabel Aguilera, Google’s chief executive in Spain and Portugal, has confirmed that there is a Google phone in the works. We have been reporting on these rumors for a while, so it is nice to see some possible confirmation. News.com reports Isabel Aguilera saying “some of the […]

Content

Google Now Reporting Anchor Text Phrases

Hurray! Finally, you can get a report from Google of the top anchor text phrases used when people link to your site. Google Webmaster Central has just announced the new feature. But didn’t Google already report anchor text data? Yes, but only keywords, not phrases. Keywords are mostly useless junk food data. Phrases are datalicious, tasty and […]

Google Ads

When AdWords Gets Sex Wrong

Via Marketing Shift, Don’t Be Evil (Or A Dyke, Or Trans) at SFGate.com from Violet Blue shows how AdSense ads can totally go against the message of the sex content you may have published and covers concerns that Google may be banning some sexual orientation terms as offensive, even though those using them may think […]

SEO

The Duplicate Content Penalty Myth

One thing that has plagued the SEO industry for years has been a lack of consistency when it comes to SEO terms and definitions. One of the most prevalent misnomers being bandied about is the phrase "duplicate content penalty." I’m here to tell you that there is no such thing as a search engine penalty […]

Content

Safa Rashtchy Leaving Piper Jaffray

Piper Jaffray financial analyst Safa Rashtchy has been covering the search space seriously for years. He was one of the first analysts I recall looking hard at the industry before it became clear to the world how much money it was generated. He’s now leaving Piper Jaffray and has sent news of his departure, as […]

Content

Q&A With Link Building Experts

Rae Hoffman posted a group interview with not just one link building expert but five. Rae asks Eric Ward (a columnist here), Rand Fishkin, Roger Montti, Todd Malicoat and herself ten questions where each expert gives their opinion. Here are the ten questions. For the answers, you’ll have to check out the post.

PPC

Choosing a Web Friendly Name for Your Business

Groucho is not my real name. I’m breaking it in for a friend. – Groucho Marx One of the most important and one of the most difficult decisions that a business can make is what to call themselves. A friend managed to put together a business model in few days. The same friend struggled for […]

Google

Google Webmaster Central Blog Jetzt Auf Deutsch

Like the advice you get from the Google Webmaster Central blog? Heute kommt es auf Deutsch. Think I got that right. Two years of college German, and that’s the best I can do. German speakers can now keep up on the happenings with Google’s support for site owners in their native language. Some posts from […]

Google

Google Anonymizing Search Records To Protect Privacy

Google has announced that it will now anonymize the server log data that it collects after 18 to 24 months, as a way to better protect the privacy of its users. Until now, Google has retained server log data in its original form indefinitely, which made it possible for anyone with access to those logs […]

SEO

Ask On Ad Campaign: Fun Way To Wake The “Sleep Searchers”

I wrote earlier about Ask’s guerrilla marketing campaign now underway to raise awareness of the search engine in the UK. I’ve now talked with Ask CEO Jim Lanzone, who explained more about how the campaign is designed to unfold. He said it’s all meant in good fun, not to be negative about Google, but rather […]

Content

Blinkx Offers Video SEO Wiki & Whitepaper

Spotted via ReadWriteWeb, multimedia search engine Blinkx has launched a video SEO wiki with lots of useful information for effectively optimizing video and other multimedia for search engines. Main sections cover preparing video for search engines using meta-data and other information, what to avoid, and a good list of video search and sharing sites to […]

Content

Ask’s Guerrilla Marketing Campaign Against Google

Via Valleywag, Ask.com appears to be running a guerrilla marketing campaign in the UK designed to seem like a grassroots effort against a Google monopoly in search. The picture above, taken by Ben Werdmuller, shows one of the campaign’s ads on the London Underground. The ad directs you to the Information Revolution site, on a […]

Ecommerce

Google Searches Used In Murder Trial

Techdirt spotted a case where prosecutors used the search results of a defendant to help with their case. Allegedly, a woman searched for “how to commit murder,” “instant poisons,” “undetectable poisons,” and “fatal digoxin doses,” days before her husband was murdered. As the Daily Record reports the State Police digital technology unit testified yesterday about […]

SEO

AOL Offers New Local Search Format

AOL, which was one of the early players in local and has recently fallen behind, has now launched a new look and feel local search. The centerpiece is MapQuest maps plus content and ratings from AOL Cityguide (formerly Digital Cities). Here’s an example search for “Sushi, New York City.” It’s a nice looking, functional site […]

Content

The Big Viacom Sues GOOG & YouTube Roundup

Yesterday, news came out about Viacom suing Google for $1 billion over alleged video copyright infringement on YouTube. With some dust settling, I thought it would be helpful to recap some of the analysis out there. I’m pulling this roundup mostly from coverage you’ll find on Techmeme. Come along, and we’ll go through the official […]

Content

The 5 Secrets PPC Agencies Don’t Want You to Know

Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year. What causes this dissatisfaction, especially for B2B marketers? There are five factors at work:

Microsoft

Microsoft Inks Distribution Deal With Lenovo

Buyers of Lenovo computers, including ThinkPad notebooks, ThinkCentre desktops, Lenovo 3000 PCs and Lenovo-brand PCs available in China will soon have Windows Live software and and Windows Live Toolbar preinstalled on their machines. This is a minor coup for Microsoft. Lenovo computers (many branded with the IBM logo) previously shipped with the Google Desktop and […]

Ecommerce

Wize Up For Better Product Reviews

Although most retail commerce still takes place offline in brick and mortar stores, most people use the web to research products before buying. And product reviews, whether from professionals or consumers who’ve actually bought and used products, can be a big help in making the right decision (or avoiding a wrong one). Product reviews have […]

PPC

Paid Search Back-Checks, Slays Dragons, Asks for Little in Return

“Search isn’t sexy,” claimed one Yahoo! exec at a recent Panama launch event. Poor guy. He must be working in paid search, like me. Because he’s flat wrong to say search in general isn’t sexy. Thinking in terms of myths and tales suitable to audiences of all ages, it’s clear that search marketing tells a […]

PPC

Paid Search: New Column From Search Engine Land

Our newest Search Engine Land column, Paid Search, launches today. As the title suggests, Paid Search will focus on issues and tactics for marketers using sponsored search listings. Today’s debut features Andrew Goodman with an entertaining riff called Paid Search Back-Checks, Slays Dragons, Asks for Little in Return.

Google

SEO: Real Skills That Can Protect Your Traffic

Maybe SEO isn’t rocket science, but the wrong SEO decision (say knowing the difference between a 301 and a 302 redirect) could be costly. That’s illustrated in a Wall Street Journal article today on news search engine Topix and SEO issues in general. A look at that, revisiting Google’s webmaster support efforts plus new confirmation […]

SEO

Report: Microsoft To Buy Tellme

As previously rumored, Microsoft is apparently in talks to buy Tellme Networks, the voice services and automated directory assistance (DA) provider. TellMe has an enterprise business, which would be of value to Microsoft. But such an acquisition would immediately make Microsoft a potentially major player in the emerging ad-supported directory assistance (DA) market and speech-enabled […]

Content

Viacom Sues Google For $1 Billion Over Unauthorized Videos

Viacom in $1 bln copyright suit vs Google, YouTube from Reuters reports that Viacom Inc. has confirmed they will be suing Google over “massive intentional copyright infringement” for $1 billion. The lawsuit has been filed in the U.S. District Court for the Southern District of New York, after claiming “a great deal of unproductive negotiation” […]

Paid social

3 Ways Social Media Marketing Helps SEO

In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has directly on search engine listings. […]

Google Ads

Google Print & Radio Ads A Success All Around

Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google’s Print Ads and Google’s Audio Ads. On the print side, the article shares quotes from the New York Times claiming Google Print ads have “worked” and that they have […]

Apple

How Much Is ‘Local Search’ Really Worth?

Journalists and financial analysts keep asking the question, “When will local search finally take off?” By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the U.S. And consumers have already embraced […]

Local

Locals Only: New Column From Search Engine Land

Our newest Search Engine Land column, Locals Only, launches today. Locals Only will appear on Mondays, covering local search, mapping, online yellow pages and other sites that help searchers pinpoint real-world merchants, service providers and other location-based entities. Columnists will look at both using local search services and how search marketers can take advantage of […]

Content

Google Rumored To Have Dish Networks TV Ads Deal

Rumor: Google about to sign ad deal with Dish Networks from VentureBeat suggests that Google and Dish Networks are going to sign a TV ad deal. This news comes the day after we learned that Google Testing TV Ads. Right now this Dish Networks and Google deal is unconfirmed. We will keep you posted on […]

Google SEO

Google Warning Against Letting Your Search Results Get Indexed

The days of doing a Google search that brings up results leading to search results from other sites are heading for a close. Matt Cutts, in his Search Results In Search Results post today, points out a change to Google’s guidelines that shows a crackdown on this type of material may begin. More about what I’m talking about below, […]

Content

Linking Odds & Ends

Today I have what I hope will be a helpful mashup of link building related notes, news, and tips. This is my attempt to hide that I couldn’t bear to write about link bait again, at least for another week. So onto my prediction of reciprocal Google Bookmark requests, linking lawsuits to perhaps return, cashing in […]

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