Most webmasters dread moving a site from one domain to a new domain and would do whatever they can to avoid it. However, sometimes you cannot avoid making the move. In these cases, what are the various strategies you can use to reduce the SEO concerns with making this move? Aaron Wall posted a case […]
While a decent percentage of the global business community has become aware of the importance of search engine marketing, very few businesses seem know about the best practices surrounding the purchasing and ownership of web site domain names (e.g. when to purchase, what to purchase, etc.). Unlike SEO problems, where a banned site can get […]
In a typical B2B company, the job of managing pay per click campaigns is given to someone in the demand generation or business development team. For this person, managing PPC is at best a part time job, squeezed in around managing webinars, email campaigns, field events, whitepaper creation, and perhaps much more. This challenge is […]
The need to promote an annual event occurs… that’s right: once a year, every single year. Yes, each event comes and goes. But unlike the real world, where we just celebrated our annual Independence Day holiday here in the U.S., there’s no need to pop all the balloons and tear-down the “4th of July Fireworks” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
LeeAnn Prescott of Hitwise posted data showing that Flickr has surged to the number two photo site spot, controlling over 6% of the market share in the US. Photobucket still leads the pack with a comfortable 43.5% share. But in the past four weeks, Flickr’s traffic grew 38%.
Compete is out with its latest search marketshare report for June 2007, showing that MSN/Windows Live Search has posted a dramatic rise since last month. This appears to be do to the Live Search Club promotion that’s going on. Below, a look at the trend, a history of how giveaways for search have and haven’t […]
In the past few weeks I have been hearing more and more people saying that Twitter is useless. For those of you who are not too familiar with Twitter I recommend reading my write-up on the service or better yet creating an account on twitter.com and start diving in. For those of you feel that […]
The major pay per click engines, such as Google and Yahoo, include two different types of distribution: On their own search engine result pages, and on content pages elsewhere on the web. These two types of advertising, while often lumped together under the pay-per-click (PPC) label, are very different. Advertiser’s ability to control these networks […]
Matt McGee reported last week that he noticed that a method where webmasters can see pages that Google places in its supplemental index appears to be disappearing from some of Google’s data centers. Now he’s spotted a comment at SEOmoz from Google’s Matt Cutts which suggests that Google might do away with the supplemental index […]
Ask SEMpdx: What is the best way for a Newbie to learn Search Engine Marketing? from Search Engine Guide covers a variety of ways on how new search marketers can go about learning the the trade. There are plenty of good resources and tips worth checking out.
Ever done a search at Google and get a message saying you need to type some characters to keep searching? Those characters are called a CAPTCHA, a method designed to help someone prove they aren’t an automated program hitting Google. Sometimes Google can mistake a human for programs like these, and the Google Security blog […]
Gary Price has complied a comprehensive list of science search tools that are available via the internet. He explored several science search tools including Scirus, Live Search Academic, Google Scholar, Scitopia, Global Science Gateway and others.
Via John Battelle, Bumbling Bigg City burglars got $12K from the Colorado Springs Gazette covers how two burglars turned to Google to crack a safe.
One of the most common questions we get is “how can I safely move a web page?” When moving a page or even doing something as simple as changing its filename (and thus its URL), it’s important to do it the right way. Done properly, you’ll let search engines know where the new page is, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
I’m an extreme believer in linking analysis and competitive linking intelligence. I have tools that analyze millions of links every week. I have scripts that compare, contrast, group, separate, divide and categorize links to a degree that would make your eyes cross. As I type this one of my competitive link audit scripts is in […]
Readers will recall Google recently backing down from eBay in pushing Google Checkout against eBay’s PayPal. Google, eBay battle it out over online payments from Bloomberg is a good article shedding fresh light on how important PayPal is to eBay, to the degree that it would pull its ads from Google to protect something that […]
Google announced (and here) the acquisition of Postini, a software security for electronic communications company for $625 million. Google said that this company would become a division of Google Apps. They will help secure Google Apps including Gmail, Google Docs, Google Talk, Calendar and Google’s other applications. “With this transaction, we’re reinforcing our commitment to […]
As reported here and elsewhere, Marchex recently launched more than 100,000 local and vertical Web sites. This involved aggregating and organizing millions of pieces of data, crafting refinements to help users pinpoint businesses, designing sites to support the variety of use cases involved in look up and discovery of local businesses, and the other couple […]
Search term research is one of the fundamental activities for a successful search marketing campaign. You’ve got to know the words people are using if you want to target them properly. To help, I’ve expanded the Search Term Research section of Search Engine Land to list a variety of resources and tools you can consult. […]
I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’s pronouncement that it is the "most used people search engine on the web." Really? According to? Facebook gives some stats that perhaps back up this claim, but only if you consider Facebook a people search engine. I don’t. Not yet. It’s hard […]
Microsoft’s bid to acquire online marketing firm aQuantive for $6 billion has cleared an antitrust regulatory hurdle, the companies said today. The FTC-mandated waiting period to review anticompetitive fallout from large mergers has passed without additional inquiries from the FTC, clearing the companies to move forward with the deal. A shareholder meeting is scheduled for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Backfence emerged about the same time, a couple of years ago, as InsiderPages, Judy’s Book and Yelp. Now it appears to be closing its doors. The seemingly imminent closure of Backfence raises questions about the economics and viability of so-called “hyper-local” sites. InsiderPages, for its part, was recently sold to IAC/Citysearch and Judy’s Book has […]
The Inside AdWords blog announced the official release of a new metric you can find in your AdWords reports. The new metric is impression share, which we actually reported back in April. The new metrics include: Impression Share (IS): The percentage of times your ads were shown out of the total available impressions in the […]
Ever want to see all of Google’s products and services mapped out in icon view on one single page? Zorgloob has created a map of Google products, which is just enormous. If you click on a product image within the map, you are taking to a page that describes the product and enables you to […]
Yesterday we wrote Profile Of Susan Wojcicki: Mother Of AdSense. covering a USA Today article article describing Susan Wojcicki as being responsible for creating Google AdSense. Valleywag soon came out with a bold blog post countering USA Today’s article, calling Wojcicki a liar: AdSense was not a prototype that Wojcicki developed. Instead, AdSense was the […]
Eric Goldman reports that Google has received a subpoena to turn over AdWords keyword purchase data that a company hopes will help it in a trademark case. Google plans to comply unless companies that bought the words “sports court” among others object to it formally.
Google Universal Search and Ask3D are two different approaches to the same thing: how to blend results from various search databases into a single page. Ask has received praise for being more elegant in its presentation. What if you could make Google act like Ask? You can, with a new Greasemonkey script.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Tomorrow is the first of the Google Free Fridays that Search Engine Land is promoting in July. As our previous This July: Try Google-Free Fridays! post explains, the point is to encourage people to open their eyes to some of the other major search engines, whether it to be to discover something great and new […]
In preparation for those trying AOL tomorrow as part of our first Google-Free Friday, I thought it would be helpful to give some background on AOL in search. AOL has long offered search — and even owned several web crawling technologies — over the years. Don’t forget to read AOL: Tomorrow’s Google Free Friday Alternative […]
My favorite session at SMX Advanced last month was “Give It Up,” the session where panelists shared little-known secrets. I’m a little biased, since that was the panel I spoke on. But still, as the last session of the two days, it really ended the conference with a bang. For those of you who didn’t […]
According to the Newspaper Association of America, U.S. print newspaper classified advertising was worth about $17 billion in 2006. The category has been under pressure for years from top online verticals, some of which are owned by newspapers, eBay, Craigslist and, now, new aggregators and destinations such as Oodle , LiveDeal and Edgeio, among others. […]
Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST’s various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace. FAST has positioned itself as a […]
Many organizations are making the transition from using an agency for search marketing to bringing it in-house and along with this transition comes many challenges. To find out how organizations cope with the transition, we posed the following question to some of the top in-house SEO analysts: What is the biggest challenge in accomplishing a […]
The house that helped build Google from the USA Today looks back at how Susan Wojcicki’s decision to let Google’s founders, Larry Page and Sergey Brin, rent out space in her garage changed her life and ours. Wojcicki purchased her 4-bedroom home on 232 Santa Margarita Ave. for about $600,000 and rented out the garage […]
eBay Launches Yahoo Co-Branded Toolbar from AuctionBytes reports that eBay has partnered with Yahoo to co-brand a toolbar. The eBay Toolbar not only allows you to search the complete web, but also enables you to search eBay properties such as eBay, eBay Express and Half.com. You can also easily access your Yahoo Mail and My […]