More from Search Engine Land: Page 2

Content

Preview YouTube’s New Video Browsing Page

The YouTube Blog announced that new features are going to be launched in the upcoming months. One new feature is a new user interface for the video browsing page. You can preview the new page at this location. You will notice that if you mouse-over the video tab, it pops up categories for you to […]

Google Ads

Got “Google” In Your URL? Sorry, No AdSense For You

AdSense Disallowed On URLs Containing “Google”, Google Says from Google Blogoscoped shows an almost comical AdSense ban of a portion of his site. Reportedly, Google has disallowed him from displaying Google AdSense ads on the Chinese version of his site because it is located at https://google.blogoscoped.cn/. Google sent him the following explanation:

Content

Judge Rejects Google’s Motion To Dismiss American Airlines Suit

Eric Goldman reports Judge John McBride has denied Google’s motion to dismiss the American Airlines search ad trademark suit. The court document does not explain why the judge denied Google’s motion. All it says is that he dismissed the motion. Eric Goldman feels that taking this case to court will be a lot of wasted […]

Microsoft

Microsoft Has Huge Quarter, Online Not As Good

Because Google has been so successful financially, one tends to think of Microsoft as the underdog these days. It’s not. Microsoft had a huge overall quarter, with revenue of $13.76 billion and profit of $4.29 billion. Vista appears to be selling well, despite mixed to negative reviews. So are Office and Halo 3. The Online […]

Google

Consolidating Sitemap Files With Google

Mickey Kataria has posted on the Google Webmaster Central blog that if you can verify ownership of multiple sites, you can consolidate the Sitemap files for those sites and either combine the URLs from those sites into one Sitemap or create separate files for each site, but store the files in one location. Previously, any […]

Facebook

Facebook Raises $500 Million More

It appears that $240 million is not enough. Forbes is reporting that Facebook has raised an additional $500 million from two New York based hedge funds, each contributing $250 million at the same $15 billion valuation. That would mean Facebook has raised about $740 million in this round, giving up roughly 5 percent of the […]

Google Ads

Google Analyst Day Roundup: Search, Ads, Apps, And The Big Dashboard

There are a number of stories this morning recapping aspects of the Google Analyst Day discussions, which were overshadowed to some degree by the Microsoft-Facebook announcement yesterday. While most of it appears to have been a basic overview intended to remind financial analysts and some press about the range of Google’s product offerings and their […]

Google

Google Made 20 “Improvements” To AdWords In Q3 2007

Google bullish on advertising system from the Financial Times reports that Google has made 20 or so improvements to their search ad system in the last quarter. Nick Fox, director of product management in the advertising division, said that in the third quarter of 2006, Google only made 2 or 3 improvements to the AdWords […]

Ecommerce

Yahoo Launches Search Assist In UK

Yahoo has informed me that they have launched Yahoo Search Assist in the UK. If you go to https://uk.search.yahoo.com/ and conduct a search, you will see the Search Assist feature: Yahoo launched this in the US earlier this month.

SEO

Yahoo’s Ex-CEO, Semel, Sells Off 750,000 Yahoo Shares

Yahoo Chairman Semel exercises options from CNNMoney reports that Terry Semel, Yahoo’s old CEO, has exercised 750,000 options. He exercised options for $15 each and then sold those options for $29 to $29.90 each. You can see the detailed transactions on this SEC filing, which shows he first exercised 500,000 shares at $15 each on […]

Google

Google To Re-Design Products For Chinese Users

Google to focus on mobile Internet in China from Reuters reports that Google China will be re-designing their products for the Chinese user base. Lee Kai-fu, Google Inc’s president for greater China, said: These mobile users have very different usage patterns from the American users. Most Chinese users who touch mobile Internet will have no […]

Paid social

Social Media Marketing: The New SEO?

Fall is the time of year when we start to look at where search marketing is heading. Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. To a certain extent, they are. Social […]

Facebook

Live Search Almost Certainly Coming To Facebook

During this afternoon’s Microsoft-Facebook conference call, the question was asked whether the new deal would include paid search. Microsoft’s Kevin Johnson and Facebook’s Owen Van Natta declined to directly answer the question and made general statements about future collaboration and that the deal a “win win win.” Nobody listening was really all that clear on […]

Microsoft

Microsoft Makes $240 Million Investment In Facebook

The conference call is going on now. Here’s what the press release says: Facebook and Microsoft Corp. today announced that Microsoft will take a $240 million equity stake in Facebook’s next round of financing at a $15 billion valuation, and the companies will expand their existing advertising partnership. Under the expanded strategic alliance, Microsoft will […]

Ecommerce

Yahoo! 360 Quietly Slips Away

Yahoo! has decided that their blogging and social networking platform, Yahoo! 360, is a failed experiment, and they’re pulling the plug. The news comes via Techcrunch, which noted that Jerry Yang announced it in a blog post on October 16. The Yahoo 360 blog explained the shut down in more detail. As Techcrunch points out, […]

SEO

Local Search Site Judy’s Book To Shut Down

TechCrunch first reported (confirmed on CEO Andy Sack’s blog) that local search site Judy’s Book is shutting down and/or looking for a buyer. After struggling to monetize its traffic, the site shifted its business model to emphasize coupons and local deals. The firm had raised over $10 million in two investment rounds. This follows the […]

Content

Google’s PageRank Update Goes After Paid Links?

Seems like there is a PageRank update taking place now that seems to be impacting sites that sell links. Can’t say that we were not warned about this. Danny Sullivan wrote Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google over two weeks ago, and now it appears many sites are getting […]

SEO

AOL’s Big Mobile Push

Yesterday at the mobile trade show CTIA in San Francisco, AOL made a slew of mobile product announcements. The arguable centerpiece of that was the new AOL MyMobile application, not yet available. It offers considerable personalization opportunities and a Yahoo Go-like experience. The application seeks to bring together AOL desktop content and functionality in an […]

Content

Report: Microsoft & Google Compete To Own Stake In Facebook

Online Faceoff from NY Post reports Google is in a heated battle with Microsoft to own a stake in Facebook. The two companies would like to own a 5 percent and 10 percent stake in Facebook to leverage the huge opportunity of advertising revenue from the site amongst other opportunities that come with owning a […]

Content

Google And Nielsen Partner For TV Ads Demographic Measurement

Google has teamed up with Nielsen to offer demographic data to advertisers in its TV Ads program. Google is currently working with distributors EchoStar and San Francisco Bay Area cable provider Astound. Nielsen demographic data are being combined with “aggregated set-top box data” in the new program to offer the information about audiences. Nielsen extrapolates […]

SEO

The IT Group: Friend Or Foe Of In-House Search Marketers?

The battle lines are drawn. On one side stands our plucky heroine: the redheaded stepchild of the corporation, the search marketer. Armed only with her knowledge and expertise, she stands, all alone. On the other side stand the massed hordes of the IT department. Armed with their “best development practices,” their coding standards documentation, and […]

Google

Gmail Now Supporting IMAP Protocol

It appears that Gmail is now supporting the IMAP protocol as of today. Download Squad was one of the first to report the new functionality found under the Gmail settings section. There is now a ton of coverage on the new Gmail feature. On the Gmail What’s New page, we have confirmation that IMAP is […]

Google

Google Seattle Celebrates A Birthday And Opens A New Office

Steve Yegge, an engineer at the Google Kirkland office, recently posted to the Google blog about the Kirkland office’s third birthday. He also announced the opening of an engineering office in Fremont. Both locations are in the Seattle area — Fremont is just north of downtown and Kirkland is across the floating bridge on the […]

Google Ads

Google AdSense To Launch Code Free Ad Changes

The Inside AdSense blog announced that they will be releasing a new ad management solution to enable code-free ad changes. Currently, if you want to change your AdSense layout to a different color, format, channel, or whatever, after you make that change in the AdSense console, you need to copy and paste new AdSense code […]

SEO

Mapping The Southern California Fires

Looking for information about wildfires in Southern California and across the California in general? This page will guide you to what you’re looking for. NOTE: Since this article was originally written, there have been many other fires on a seasonal basis. The original story is below. For the latest fires that may have brought you […]

SEO

Report: 7 Out Of 10 Americans Experience ‘Search Engine Fatigue’

A recent report issued by Autobytel, based on findings from a poll of 1,001 US adults conducted by Kelton Research, examined “The State of Search” and how automobile shoppers interact with search engines in particular. Below I excerpt some of the general search findings from the report. The big takeaway is in the headline above: […]

SEO

How To Shout On Digg Without Getting Shot Down

Tons of people have been using the Digg shout it feature lately. A shout is a message that can be sent between two or more users on Digg, making it a very powerful tool for getting many people to take notice of content, and potentially garnering lots of Diggs. Some Digg users consider the shout […]

Analytics & conversion

Landing Page Testing: How Much Is Too Much?

Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become accepted wisdom. However, many testing methodologies—especially multivariate testing—are complex and are only appropriate for sites that get hundreds of conversions a day. Small- and mid-sized companies simply do […]

Google Ads

Google AdWords Adds More Detailed Quality Score Explanations

Google announced a new keyword analysis page that offers more insight into why Google scored your keywords with a certain quality score. Now, if you have a poor quality score, Google may share a reason. The reason can be found by viewing your keywords tab, then clicking on the magnifying glass icon beside any keyword, […]

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