More from Search Engine Land: Page 5

PPC

Washington Post Buys A Search Engine Marketing Firm

Washington Post buys search engine firm from the Washington Business Journal reports that The Washington Post bought a search engine marketing firm, CourseAdvisor. CourseAdvisor is an online education site that helps pair up students’ skills with college and university programs nationwide. Washington Post is hopeful that CourseAdvisor can boost their traffic and ad revenue through […]

Google Ads

Google Adds Validation Periods To Google Referral AdSense Ads

The Inside AdSense Blog announced that they have added a validation period to non-Google referral products within the Google AdSense referrals console. Google explains that AdSense publishers may notice that their earnings received for the ad may now be less than the maximum referral value displayed for that ad. This is a temporary hold of […]

Ecommerce

GOOG-411 Is Out Of Beta

The Google Blog announced that GOOG-411, Google’s voice enabled search service, is now out of beta. To use GOOG-411 just dial 1-800-466-4411 (aka 800-GOOG-411) and listen to the voice prompts. As part of a promotion for GOOG-411 leaving beta, Google said they will unveil which Googler is the voice behind GOOG-411.

Google

Comparing Annual Ad Spending From Google, Yahoo, And Microsoft

This Associated Press article chronicles how Google has been able to build a multi-billion dollar consumer brand largely without advertising. That’s the part everybody knows. But the article also compares the annual ad spending of Google, Microsoft, Yahoo, and eBay. It points out that when Google does buy any advertising, it’s typically to recruit employees.

Google

Google Reader Now Reporting Subscriber Figures

Earlier this year, iGoogle started reporting the number of readers putting a blog on their personalized home pages at Google. Now Google Reader is doing the same, showing how many readers a blog has within Google’s dedicated feed reading service. More on this below, especially how in contrast, FeedBurner/Google Feedfetcher report a combined figure for […]

Local

Google StreetView Rolling In Rural Indiana

We were sent the picture above of a Google Chevy Cobalt, presumably taking StreetView images, from a reader who snapped the picture in rural Knox, Indiana, which has a population of 3,721. It’s interesting that Google is straying so far from the “major metro” path here. But Gizmodo has similar shots from this summer, showing […]

PPC

Congratulations, Elisabeth Osmeloski & Matthew Ostrander

Elisabeth Osmeloski is well known within the search marketing industry, especially for having started and run the Search Engine Watch Forums for three years. Today, she tied the knot with Matthew Ostrander. Best wishes from all of us here at Search Engine Land! Some more pictures are below:

Ecommerce

Google Logo Celebrates Luciano Pavarotti’s Birthday

In honor of Italian tenor Luciano Pavarotti’s birthday, Google has replaced the “l” in their logo with with a cartoon Pavarotti singing (opera, one would assume, although maybe it’s a Britney Spears cover). Pavarotti’s Wikipedia has already been updated to note the honor. The Google logo links to a search for “Luciano Pavarotti“, which returns […]

Local

MapQuest Rebuilds ‘From The Ground Up’

MapQuest has launched a new beta site, which represents a new and rearchitected site with a host of new features and capabilities. The new MapQuest blog offers some additional insights and explanations. MapQuest says that the changes respond to user feedback. I’m sure that’s true, but the onslaught of mapping innovations and competition coming from […]

SEO

Pics From Inside Digg Labs

Digg Labs is a wonderful place where the folks at Digg create new and interesting tools for using the popular social news site. I was lucky enough to score some exclusive inside photos of the construction that goes on there. Heh. OK, it’s a slow Friday, and I’d been meaning to upload these photos from […]

Ecommerce

Farecast Offers Hotel Search

In the context of a larger discussion of how data mining is being used by several Internet sites, Gary Price posts about the introduction of hotel search on the Farecast site. Farecast’s core service has sought to save consumers money by using historical information and other data to determine whether airfares are rising or falling […]

SEO

Microsoft Introduces Windows Live Events

Microsoft has introduced an Evite-like events service, Windows Live Events. Rather than an “Evite killer,” think of it more as a home page or website for events, with public events eventually to most likely be integrated into the broader local database and other services that Microsoft has. Currently it integrates pretty seamlessly into Windows Live […]

Content

Yahoo Site Explorer Not Showing All Link Data To All Users

Yahoo Site Explorer Showing Different Counts For Registered vs. Non-Registered Users from the Search Engine Roundtable is where I reported that Yahoo Site Explorer seems to be showing a lot more linkage data to a logged in user who authenticated their site in Site Explorer as opposed to a user who is not registered with […]

Google

Gmail To Increase Email Capacity With New Counter Algorithm

The Gmail Blog announced that in an effort to continue to gradually increase the storage space for their Gmail users, they have updated their counter algorithm. The new formula will speed up the rate at which they increase the capacity for email storage in Gmail. Googlified documents how this new algorithm will impact your storage […]

SEO

Yahoo Setting Up Shop Next Door To Microsoft’s Headquarters

Confirmed: Yahoo expanding to Microsoft’s backyard from SeattlePi has confirmed reports that Yahoo has signed a lease on Bellevue’s One Twelfth @ Twelfth complex for 115,000 square feet. The new office can potentially fit between 500 to 600 employees. It appears Yahoo is hiring software engineers for the Bellevue location.

Advertising

Microsoft Now Serving Digg’s Ads

Chris Winfield reports that Digg is now featuring ads from Microsoft adCenter. Digg and Microsoft announced a partnership back in July 2007 and this is one of the first visible steps of that partnership. We expected then that the switch over from Google AdSense ads to Microsoft ContentAds would be in early August, but it […]

Facebook

Yahoo After Facebook Again?

By now the story of how Yahoo came close but then lost the chance to buy Facebook for $1 billion last year is a famous Silicon Valley tale. But is a sequel in the works? Kara Swisher over at All Things Digital says yes. Yahoo is seriously considering an investment in the company.

Local

Survey: Search Now Top Resource For Local Information

Local SEM firm WebVisible and Nielsen last year surveyed U.S. consumers about their local search behavior. There were some very interesting and striking findings. For example, 51% of users were doing category searches for local businesses without a geographic modifier. Today findings from a second wave of that survey were released. The second survey is […]

Google

Google’s DoubleClick Acquisition Likely To Be Approved

Google-Doubleclick deal seen winning approval from Reuters reports that some antitrust experts believe that Google will win the right to acquire DoubleClick. The Federal Trade Commission is reviewing the details of the acquisition, but even with the opposition from Microsoft, Yahoo, and privacy advocate groups, the deal seems likely to go through.

Google Analytics

Which Google Products Should A Small Business Use? (Part Two)

Google offers a variety of products beyond its traditional search engine, and many of those products could help a small business owner grow an online business. Even more enticing is the fact that many of Google’s products are free. But that doesn’t necessarily mean a small business should use all of Google’s products. In part […]

Facebook

Google Checkout Googler Benjamin Ling Checkouts To Facebook

Back in June, Justin Rosenstein — a Google product manager — generated some buzz when he left for Facebook with an email calling it "The Google Of Yesterday." Today, news that another Googler has gone over, this time Google Checkout product manager Benjamin Ling. Netly News has more details, and the story also notes YouTube’s […]

SEO

Google Top Worldwide Search Engine; Baidu Beats Microsoft

comScore has released new figures looking at the most popular search engines worldwide. Google tops the list, with nearly five times as many searches as nearest competitor Yahoo. But the worldwide list does focus attention on some non-US based search players like Baidu and NHN, which owns Korea’s Naver. It also shows Asia-Pacific as the […]

Google Maps

Some Google Maps Indexing Confusion

Locally Type found a mistake in a Google search result, showing a Yahoo Maps URL but with a plus box that reveals a Google Map. Here’s the result that lead to the post: Needham, MA 02494. The actual Yahoo Map is a link down on the page.

Content

Search Marketing For The B2B Technical Buyer

Recently, Enquiro, in conjunction with MarketingSherpa and Survey Sampling International, released a report entitled Marketing to a B2B Technical Buyer (requires registration). Comprised of roughly equal parts research report and Enquiro marketing perspectives, the document seeks to analyze the behaviors of B2B technical buyers and convey their priorities. While there are a few interesting takeaways, […]

PPC

Training: Heart & Soul Of In-House SEO/SEM

I must admit, I wasn’t very perceptive when I received my first in-house SEO prospect call back in 2000. The caller recognized the value of his organic search results and the business need for integrating SEO functionality internally. I did not. That’s because in those days, I thought it made much more sense to outsource.

Google

Google Earth And 3D Warehouse Opened Up To ‘Game Developers’

On the cusp of the Virtual World Conference, starting today in California, a company called Multiverse Nework has announced a partnership with Google that opens up Google’s 3D Warehouse — terrain and metadata from Google Earth — to third party use. According to CNet, Multiverse Nework offers a platform for game developers. However, the implications […]

Google

Jaiku Bought By Google

Google has bought Jaiku, a Twitter-like service for quick or short blogging. We’re joining Google from the Jaiku team shows their excitement for the news. Because Google acquisitions usually lead to a mad rush of user sign-ups, Jaiku has decided to limit the number of new users who can sign up. If you are a […]

SEO

Report: Yahoo To Purchase 10 Percent Or $100M Of Alibaba IPO

According to various reports, Yahoo is going to buy either a 10 percent stake or $100 million worth of the forthcoming public offering of B2B site Alibaba.com on the Hong Kong exchange. The company already owns a significant minority stake (39 percent) of Alibaba Group, the parent of Alibaba.com. It would be buying a stake […]

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