More from Search Engine Land: Page 4

SEO

EveryScape Improves, Beefs Up Community Strategy

Google and Microsoft have invested huge sums in their competitive mapping platforms. Yahoo, for its part, opted out of that arms race some time ago. But independent EveryScape is building an interesting alternative platform and destination. Today at the Where 2.0 conference, the company announced upgraded site features and a new “Ambassadors” program that augments […]

Link building

An Embarrassment Of Dead Link Riches

Sometimes link building is more difficult and painful than a root canal, and sometimes it’s so easy it happens in spite of us. It can be especially frustrating when you are trying to build links for a site that is perfectly deserving of the links you are requesting, yet your link requests are not answered […]

Google

Microsoft’s Worldwide Telescope Application Blasts Onto The Desktop

Microsoft has launched (an appropriate metaphor this time) its Worldwide Telescope desktop application. You must download the software, but then you’re treated to a beautiful array of images and “guided tours” of the cosmos (see screenshots below). Intended for science education, “Worldwide Telescope stitches together terabytes of high-resolution images of celestial bodies, and displays them […]

Content

Search Illustrated: How A Search Engine Determines Duplicate Content

With so much good content on the web, it’s inevitable that the same information will be displayed many times over. Whether it’s a blog post pointing to good statistics, an RSS feed pulled into a complementary site, or blatantly copied material, duplicate content can be an issue. This week’s infographic shows how search engines make […]

Microsoft

Funny Microsoft Live Search TV Ads That Should Be Aired

Two weeks ago, I attended a Microsoft event in London to talk about its progress in search. One of the highlights were these fake, hokey TV ads they showed us in between breaks. I loved them. They’re especially funny if you know Britain, but anyone should get a chuckle out of them. Videos are below, […]

PPC

Yahoo Displaying Geo Criteria Of Search Ads

The BrandVerity Blog noticed that Yahoo started displaying the business’s location under the search ads. For example, a search on lawyers in Yahoo returns several ads that display New York under them. Why New York? Because I am based in New York. If you are located in California, you might see California labeled under the […]

Local

Small, Local Businesses Taking Economic Downturn In Stride

The economic downturn is a reality, but the specific ways that it affects businesses run the gamut based on the size and type of business. During these times, small, local businesses often feel the pinch more quickly and sharply, causing some to take evasive maneuvers to keep afloat. Based on the Yellow Pages industry’s experience, […]

Facebook

Google Friend Connect Introduces Social Widgets For Site Owners

Contrary to some earlier reports, Google’s new Friend Connect, launching today, is not focused on data portability or a direct answer to MySpace “Data Availability” or the new Facebook Connect. While there’s a data portability dimension, it’s focused on the flip side of the equation: site owners who want to make their sites more “social.” […]

PPC

Yahoo Search Ambassador Program Closing

The Search Engine Roundtable reports that it seems to be no longer possible to sign up for the Ambassador Program. Although there is no specific confirmation from Yahoo on the Ambassador program page, when one tries to sign up via an affiliate site, we get a notice that reads: Yahoo will no longer be accepting […]

Ecommerce

Cast Your Vote For Doodle 4 Google Contestants

You can now cast your vote for the Doodle 4 Google competition at google.com/doodle4google/vote.html. Again, the winning doodle will be showcased on the Google home page on May 22, 2008 and the winner also gets a $10,000 college scholarship and a $25,000 technology grant for his/her school. To vote, go here and click on the […]

Content

Yahoo Labels Google As Malware? No, Yahoo URL Mix Up

Google Is A Malware Site (Says Yahoo) from TechCrunch reports a funny bug at Yahoo that accidentally made it look like Google’s home page had Malware on it, based on the Yahoo SearchScan feature that was recently launched. A search for Astalavista at Yahoo returned what appeared to be a Google.com result in the 10th […]

Content

SnapStream Brings The “Power Of Search” To Television Programming

Imagine TiVo on steroids combined with a search engine like Google. It exists today, but for the enterprise market. That product is called SnapStream TV and it allows thousands of hours of programming to be recorded – up to 10 shows simultaneously – and then, using closed caption transcripts, brings keyword search and related capabilities […]

Apple

Yahoo Buys My Favorite Search Browser Plugin, Inquisitor For Apple Safari

Yahoo has acquired my favorite search browser plugin for Apple Safari, Inquisitor. Inquisitor is an extremely useful search refinement and search aid tool for the Apple browser market. Inquisitor offers autocomplete, refinements, suggestions, and also allows you to add any search engine you like, plus create your own personalized and advanced query operators, much like […]

Bing

Google Executives Defend Potential Yahoo Search Deal, Microsoft Releases “Proxy Directors” And Looks Beyond Search And “The Last Click”

Yesterday before Google’s annual meeting of shareholders, Google CEO Eric Schmidt and co-founders Sergey Brin and Larry Page fielded questions from reporters on a range of subjects, including a potential paid search deal with Yahoo and its anti-trust implications. Their argument was that a future paid search deal could be set up in a way […]

Facebook

Microsoft’s Facebook Ad Deal Doesn’t Include Search

Wondering why Microsoft’s search isn’t being promoted on Facebook? Greg Sterling has noted this odd absence a couple of times, such as in his article today on a possible Microsoft purchase of Facebook. Others have as well. The answer is simple. Last year’s big Microsoft-Facebook ad deal didn’t include search. I asked Facebook about the […]

Bing

Microsoft & Facebook Do Mating Dance As Microsoft Seeks Alternatives To Yahoo; Google Now Uncertain On Yahoo?

At one point or another, most of the big online media companies have talked about buying Facebook. Yahoo is rumored to have made an early offer of almost $1 billion for the company, which was (obviously) turned down. But as the MicroHoo discussions appeared to be deteriorating, Microsoft apparently made some formal inquiries about Facebook’s […]

Local

A Small Business Marketing Success Story: Avante Gardens

There’s a battle going on in the floral industry, and many small, independent florists are losing. Like other small businesses, they don’t have the time or knowledge to keep up with the latest marketing trends and tactics. But there are other challenges, too. Way back in 1998, the FTC warned consumers about phony marketers pretending […]

Ecommerce

Convertibles & Croatia: Google Thinks They Go Together

Check this out, a search on jennifer convertibles in Google shows for Embassy of the Republic of Croatia to the USA sporting a Jennifer Convertibles stock quote feature. Yes, Google thinks that Convertibles & Croatia are the same thing, in a sense. Both the main Jennifer Convertibles result and the Croatia site have a stock […]

Search features

Yahoo Glue Pages Launches In India

Yahoo has launched Glue Pages Beta in Yahoo India. Glue Pages are specialized pages that contain an enhanced visual search result page for select search queries. The search results that trigger the special “Glue Pages” run across searches in health, sports, entertainment, travel, technology, and finance categories. The Glue Pages combine classic search results on […]

Content

The Big List Of Major B2B Search Engines

Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can increase dramatically with leads from these […]

Content

From My Inbox: Some Search Tools To Check Out

After Yahoo-Microsoft madness, there’s been a bit of a lull so I’m cleaning out my inbox and wanted to mention a few items that might be of interest. Below, a way to quickly search blogs & social media sites all at once, a new video search tool, a study into automatic search queries, an awesome […]

SEO

Developing In-House SEO Functionality

My last Search Engine Land post, In-house SEO Functionality resonated with many in-house SEOs. “Eletitor” commented on the necessity of getting the entire management team on board for in-house SEO success. Kevin Cheng mentioned the need for preparations prior to hiring any in-house SEO, as well as the bureaucratic red tape that can hinder its […]

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