More from Search Engine Land: Page 3

SEO

Yahoo Loses Jeff Weiner But Probably Won’t Replace Him

Consistent with earlier speculation, Jeff Weiner will be leaving Yahoo and become an “executive in residence” for both Accel Partners and Greylock Partners in the fall (he remains at Yahoo for a transition period). Yahoo President Sue Decker informed the rank and file and tried to maintain confidence in the company (her email via TechCrunch) […]

PPC

Don’t Automatically Dismiss The Content Network!

If you are like me, when you implement PPC campaigns one of the mental notes you have in your checklist is to go into the Campaign Settings for each campaign and prevent your ads from running on the content network. It turns out that this might be a mistake. At the recent SMX Advanced event […]

Google

Google Hosting Live Chat Event & SEMPO’s First SEM Debate

This Thursday, June 19th at 5pm (EST), Google will be hosting their second live chat session for webmasters. The first event, which took place in March, turned out to be a pretty big success. To register for the event, go here and click on the “register” link on the left hand side of the page […]

Bing

Yahoo-Google Deal: Shrewd Move Or Screw Up?

When the highly anticipated Yahoo-Google paid search deal was announced on Thursday, the fallout and speculation began immediately: would it help Yahoo or was it an act of capitulation to Google? Coming as it did with the formal end of talks with Microsoft, was it a betrayal of Yahoo shareholders? Ironically, insurgent Yahoo stockholder and […]

Local

Google Local Business Center Undergoes Redesign

The Google Local Business Center is undergoing a redesign from within, as Mike Blumenthal reports. The main differences that I see are on the add and edit listing screens. The add listing screen seems to have consolidated much of the information retrieval process onto fewer screens. You can see a previous write up to see […]

Bing

Yahoo’s Google & Microsoft Deals, Side-By-Side

I was off most of Friday when the Google-Yahoo deal was announced — and then details of Microsoft’s last proposal to Yahoo also came out. Today was catch-up, and I wanted to put the deals next to each other in chart form. Google-Yahoo doesn’t seem as bad as some are making out. I may do a longer post on all […]

Google SEO

For Google, Add .0 To .EXE As File Extensions To Avoid

SEOmoz discovered that ending your URLs with a .0 will prevent your pages from being found in the Google index. That means we need to add the .0 to the list of file extensions you should avoid using. Stephen Spencer’s News.com article said, “According to Matt, the file extension in your URL won’t affect your […]

Apple

Google Makes “Related Searches” Fresher

Google announced that the related search feature is now fresher then ever. What that means is when you search on certain queries, Google may show you a line just above the search results with related search queries. Those related search queries are fresher, in the sense that they now should show more related searches based […]

Content

Human Hardware: Risk vs Reward, Expressed Through Search

We are emotional creatures. In fact, we are the most emotional creatures on the planet. Emotions are what cause us to act. The very word emotion means “to move” in Latin. Emotions move us to action. They cause us to avoid danger and pursue pleasure. They propel us to genetic propagation and steer us from […]

Google

As Expected, Yahoo Announces “10 Year” Google Paid Search Deal

This afternoon Yahoo confirmed that it had entered into a paid search deal with Google. That deal is described by Yahoo in its press release and by Google in a related blog post. Google takes pains in the post to insulate the deal against anti-trust claims. The renewable 10-year deal goes beyond paid search results […]

Ecommerce

New Purple Yahoo Logo To Demonstrate Its New Start?

TechCrunch reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple color. Danny and I wonder if the new logo, if it happens, might be part of Yahoo […]

Apple

Search Biz: Yahoo-Microsoft Talks Over! Google CEO Downplays iPhone Conflict, Says Google Has No “Evilmeter,” & The Argument Against MSFT CEO Steve Ballmer

Today’s Search Biz is a nearly all Google column. Barry wrote about departures at Yahoo and Ask, which were originally part of today’s roundup. So today’s column is mostly culled from a series of interviews in which Google CEO Eric Schmidt opines about a range of topics, from Android-iPhone competition to whether Google has become […]

Bing

Live Search Tests Home Page Skins

The LiveSide Blog reports that Live Search is testing out a new feature that allows users to customize the skin or background of the Live.com home page. The LiveSide Blog has a screen capture of one of the skins, a couple in a lake. If you look at the right-bottom corner of the page, you […]

SEO

Everything You Wanted To Know About Blocking Search Engines

Last week, the three major search engines came together to say how they agree — and disagree — over the Robots Exclusion Protocol. It’s such an important standard, one every webmaster should understand. To help, Vanessa Fox has compiled an extensive and outstanding overview of it at Jane & Robot in her Managing Robot’s Access […]

Google

Google Logo Meets Hooters

People are always interested in the Google logo, especially as they often change it. But anyone searching now for google logo might get a surprise, as noted by Ari. Out of all the relevant images Google could have shown in the top three, Google picked this one as the second most relevant image result for […]

Content

Video Search Engine Start-Up Yidio Vies For Market Share

The launch of Yidio, a new video search engine start-up, shows that investors feel there is still an opportunity to earn market share in video search. Yidio is a division of 2ten Media and debuted in the beginning of June. The San Diego based search engine indexes content from video portals such as YouTube as […]

SEO

SMX Advanced: Black, Blue, And Read All Over

Learning is a fundamental and highly adaptive function in human beings. More than any other species, humans are designed to be flexible learners and active agents in how we go about acquiring knowledge and skills. Yet much of what people learn happens without any formal instruction. Think about it. When we’re kids, we learn not […]

SEO

McCain Website Gaffes

I spotted an interesting story on Talking Points Memo about how John McCain had a menu item “Golf Gear” on his campaign website. My first thought was that this must have been clever hacker trying to make McCain look like an elitist. But no, the McCain campaign earnestly thinks golf gear is that important to […]

Google

Googlers In Space: Google Founder Brin Books Flight

Google Co-Founder Brin Books First Private Space Flight from SmartMoney reports that Sergey Brin, Google’s co-founder, is booked to visit the International Space Station in 2011. One of two seats available for the first private space flight to the International Space Station was reserved by Brin. Google Co-Founder Books a Space Flight from the New […]

Analytics & conversion

Invest First In Conversions, Then In Driving Traffic

Much time and energy has been devoted to improving PPC campaigns and SEO programs for B2B websites. The basic premise of advertising and optimization is to improve visibility and response, i.e., get that click! But, I’ve noticed recently that many marketers are focusing their initial marketing efforts not on getting more clicks, but rather on […]

SEO

Rallying The Troops When Support Turns To Apathy

When you first started your in-house SEO program, it was likely a tough sell. You had to convince executives to green-light your idea, which many probably didn’t understand the first time around. They wanted projected ROI, and you tried to explain the difficulty of predicting that. Your boss wanted things rolled up to a higher […]

Content

Trust The Linkers, Not The Links

As much as I hate to pile on, run it into the ground, or beat a dead horse, when the topic is link bait I can’t resist; thus this week’s Link Week column. The recent fake-news-story-as-successful-link-bait event and the surrounding firestorm has bugged me and had me thinking, which is dangerous when I’m supposed to […]

Platforms

Landing Pages: Part Of The Site, Or Part Of The Ad?

Quick question: how do you think of your landing pages? (a) As part of your site. (b) As part of your ads. When you reflect on it, the answer probably should be a little of both. For most online marketing campaigns, landing pages are transitional — a bridge from the ad to the site, or […]

Local

Smooth Sailing Through The Rough Waters Of A Down Economy

Economic waves rise and fall and Internet retailers are as vulnerable to capsizing as any business. Why do some local businesses seem to ride it out more easily than others? What can you do to help your business stick around until the next break in the storm? Here are some common sense answers to how […]

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