More from Search Engine Land: Page 4

SEO

Google China Launches Music Search

Music 2.0 has shared detailed screen captures and commentary on the launch of Google China Music Search. I personally cannot get to this site (“Sorry, Google is not your region provide you with the services they need” message appears”), but Music 2.0 does have screen captures and calls this Google service “more impressive” then many […]

SEO

Local Shopping Coming To A Mobile Phone Near You

For some time I’ve tried to argue that product search is part of “local search,” because 90 percent or more of all products searched for online are purchased in physical stores. This is a neglected part of the local search story, which has heretofore largely been about “plumbers and pizza.” But the internet is fundamentally […]

SEO

Q&A With Rob Crigler, Director Of Interactive Marketing For Orkin

Rob Crigler is the Director of Interactive Marketing for Orkin (NYSE: ROL), overseeing online media, DRTV, web dev, Internet yellow pages, SEO, and SEM. Rob has over 20 years of marketing experience, and he has been working in the interactive space for so long that he can actually remember days of the Internet long before […]

Content

Using Search Engines To Reach Business Executives

Many B2B marketers are frustrated by their inability to reach executive-level decision makers. Recent research indicates they needn’t look further than the internet. Let’s explore how marketers can utilize search engines to easily and cost-effectively reach executives online.

Google

Google Insights For Search Launches

Google has launched Google Insights for Search, a tool that helps advertisers and marketers understand searcher behavior. The tool offers a comprehensive set of statistics based on search volume and patters. You can compare seasonal trends, geographic distributions, and category-specific searches, and you can group all these variables together to get extremely specific. In addition, […]

Ecommerce

Yahoo Search Launches Olympics Shortcuts

The Yahoo Search Blog announced that they have launched their 2008 Summer Olympics Yahoo Search Shortcuts. Yahoo Search Shortcuts allow you to search for specific phrases and Yahoo will return an enhanced search listing with premium information. For example, a search for Olympics medal count returns the current standings, by medals, of the 2008 Olympics. […]

Bing

Vote Count Controversy: Yahoo Shareholder Wants Recount

At last Friday’s annual Yahoo shareholder meeting, the Yahoo slate of directors was re-elected, with CEO Jerry Yang and Chariman Roy Bostock receiving 15 percent and 20 percent “no” votes. AllThingsD points out these numbers are actually better than last year in the absence of the MicroHoo controversy and proxy contest. Yahoo Director Robert A. […]

PPC

Yahoo Introduces Contextual Display Ad Targeting To RightMedia Exchange

Yahoo has partnered with LucidMedia to bring contextual display ad targeting capabilities to the company’s RightMedia ad exchange. Advertisers will be able to contextually target display ads according to 63 vertical ad categories that RightMedia has established for the program. They include things like automotive, careers & jobs, clothing & apparel, finance, sports & recreation, […]

Google Maps

Googler Asks, “Marry Me” Via Google Maps

The Google Earth Blog reports that Googler Michael Weiss-Malik has proposed to his girlfriend, Leslie, via Google Maps. They documented everything on their new web site, MarryMeLeslie.com, but here is a picture of the proposal using an embeddable Google Map: View Larger Map

Google

Google Sued For Patent Infringement Over AdSense

Google Sued For Infringing Patent With AdSense from InformationWeek reports Google has been sued for the fourth time this year over patent infringement, this time by Daniel D. Wexler, who has a patent named Third-party on-line accounting system and method therefor. The patent was filed on October 11, 1996 and ultimately issued on September 28, […]

Content

Search Illustrated: The SEO Top Spot Halo Effect

Perhaps the greatest benefits of organic SEO are the unexpected rankings a site can get by earning a top spot in the engines. This week’s infographic demonstrates how, through solid search marketing, related phrases can get ranked without additional or intentional efforts:

SEO

Yahoo Search August 2008 Index Update

The Yahoo Search Blog announced the August 2008 weather report today. Sharad Verma of Yahoo Search said, “We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but expect […]

Microsoft

Live Search Promoting Again, This Time With “Cashback Back-to-School Deals”

Microsoft has announced a “back-to-school” promotion for using Live Search through the Live Search cashback portal. The promotion adds up to “double the cashback rewards on millions of products from hundreds of participating retailers.” Example promotions include 36-percent off select shoes at Foot Locker, 18-percent off on Lenovo ThinkPad, and 30 percent off on The […]

Local

Is An Online vs. Offline Local Search All That Different? Yes And No

  Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow Pages headings as we did […]

PPC

Pay-Per-Click Averages Hide Incremental Realities

You’re hitting your pay-per-click (PPC) efficiency targets and everyone is pleased with the results. Congratulations, but are you wasting money in your PPC program? Averages often hide waste, and in this economy it may be worth taking a look at how you’re getting to that average. Suppose you budget $200 to buy a DVD player. […]

Bing

Microsoft To Take Another Run At Yahoo In 2009?

If absurdist playwright Samuel Beckett were still alive, he might be tempted to write a drama about the Microsoft and Yahoo non-merger that seems to keep generating news and speculation. Better yet, maybe living playwright David Mamet will take a crack at some point. The latest justification for writing yet another post about whether or […]

Bing

Report: AOL Units Being Readied For Sale

For months there’s been anticipation that some or all of AOL would be sold. Talks between AOL and Yahoo have been ongoing, as they have with Microsoft to a lesser degree. But months ago AOL decided to separate its ISP business (8.7 million subscribers) from its advertising and consumer portal businesses. According to the Wall […]

Bing

Yahoo Survives Annual Meeting, Re-Elects Board, Microsoft Cries Foul

Perhaps we’re coming to the point where we’ll no longer be writing about Microsoft and Yahoo and their failed courtship. We’ll see. Today Yahoo survived its long-anticipated shareholder meeting. It’s detailed in this CNET blog post. At the conclusion of the meeting, Yahoo issued a statement that its slate of directors was elected, following the […]

SEO

The Mother Of All SMX Local/Mobile Recaps

Did you miss our SMX Local & Mobile show in San Francisco last week? If so, no worries, as David Mihm has an excellent roundup of the highlights of the conference. Even though I’m obviously biased, I have to say the event was one of the best I’ve had the privilege and honor to be […]

PPC

SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All Time

In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, The Ultimate Guide to Search Marketing Optimization Part 3 – Self-Service SEM Optimization Class, The Top Marketing […]

Google

Google Brings Public Transit Directions To Symbian, Windows Mobile Phones

Google has added access to public transit directions for Symbian S60 and Windows Mobile phones through its Google Maps for Mobile client application. Recently the company made them available for BlackBerry and Java-based mobile phones. (Here’s a video that shows how it works on mobile handsets.) Google Transit has public transit information and directions for […]

LinkedIn

Yahoo! SearchMonkey Becomes More Mainstream

Earlier this year, when I wrote about Yahoo! SearchMonkey, which enables developers to build search result enhancements based on semantic web data, I was skeptical that it would fulfill Yahoo!’s stated aims of encouraging wider use of semantic web standards. While I agreed with Yahoo! that site owners need a reason to adopt these standards, […]

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