SearchCap: The Day In Search, September 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
More from Search Engine Land: Page 4
BlackBerry Mobile Bonanza: Microsoft Launches Live Search, Google Introduces New Search Client & AOL Launches MapQuest 4 Mobile
At the CTIA wireless trade show today Microsoft announced an extension of its existing relationship with BlackBerry maker RIM. Previously Microsoft released special versions of Windows Live Messenger and Windows Live Hotmail for the BlackBerry. The Live Search downloadable client was also available for Blackberry. However today the company announced that Live Search will be […]
SEM Company, iProspect Acquires Range Online Media
Search Marketing company consolidation continues with iProspect acquiring Range Online Media today. This acquisition increases iProspect’s US staff base by more than 60 employees, bringing the them to a U.S. employee base to over 230. How will this impact the respective client’s accounts? The current Range customers will continue to be serviced by the same […]
The Future Of Search: Your Best Friend With All The Answers
The future of search by Google’s Marissa Mayer, VP, Search Products & User Experience, discusses what she thinks the next ten years of search holds. I think she summed it up incredibly well in her last paragraph: So what’s our straightforward definition of the ideal search engine? Your best friend with instant access to all […]
Marketing Video Via Paid Search
In my past columns, I’ve written a lot about strategies to get search engine spiders to index and rank video in the natural results. Often, this takes some work and some waiting for the crawlers to get around to your site. But what if you have a video that’s in high demand that needs to […]
Evaluating Google’s Response To Mapspam Reports
Yesterday marked the two-month anniversary for the official “Report Spam on Google Maps” thread on the Google Maps Help Group. I thought it might be useful to review the instances of spam reported thus far, for insights into some of Google Maps’ vulnerabilities and the implications for local business owners.
Google Answers On Image Search, Sitelinks, Reinclusions, Redirects & Communication
The Google Webmaster Central blog documented five new Google Group posts, based on the Popular Picks thread, asking webmasters for questions they want answered. So Google answered five of the most popular questions. The answers are on image search ranking, Sitelinks, reconsideration requests, redirects and communication. I am not going to go through each with […]
Stop the Confusion! Use SEO Terms Correctly
We have a problem in the search marketing industry, and it’s getting big enough to potentially threaten our livelihoods. The problem is especially dangerous in that customers seeking out SEO services are more confused than ever, which is unfortunate since SEO is no longer a new industry. A big reason for the confusion is the […]
A Call to BtoB Marketers — Integrate Search Now!
Regular readers of Strictly Business undoubtedly know that search marketing does not happen in a vacuum. Instead, it both impacts, and is impacted by, other forms of marketing. In fact, search has the inherent ability to both capture the demand created by other marketing channels, as well as to drive prospects who seek products and […]
SearchCap: The Day In Search, September 10, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Leveraging Third-Party Sites to Raise Your Company’s Profile in Search
Many larger companies are able to virtually dominate the organic search results through the sheer number of unique domains that they have to work with. For example, in addition to its corporate websites, Honda ranks in organic search with domains that are unique to its vehicle, watersports, engine, and motorcycle business units, among others. Provided […]
AOL Unveils MapQuest Local, Video Search For Mobile (WAP)
MapQuest has recently stepped up development efforts, rolling out a new and improved “beta” site just a couple of weeks ago. MapQuest product VP Mark Law told me at the time that was the first of many changes and improvements to come. Accordingly, yesterday, the company debuted MapQuest Local a new “start page” (think MyYahoo […]
Google’s Logo Makes A Big Bang For Large Hadron Collider
Today the first beam was circulated through the Large Hadron Collider, world’s largest and highest-energy particle accelerator complex, to test the “big bang” theory or the Standard Model. So Google is sporting a logo of the collider on their homepage:
VideoSurf: New, Genuinely Radical Video Search
I’m generally not given to hyperbole or breathless enthusiasm when writing about a new search service. Quite the opposite, in fact—over the decade I’ve covered search I’ve seen so many so-called “radically new” approaches that are simply updates or spins on existing technologies that I’ve grown a bit jaded. But not after seeing a demo […]
SearchCap: The Day In Search, September 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Illustrated: The Sphere Of Influence
As the opportunities to reach customers grow with new technology, so do touch points with your brand. When consistent messaging is developed, remember that search is an important component of that branding initiative. This week’s infographic shows how search fits into the customer influence line-up:
Milk Those Links For Rankings & Clickthrough!
Old school media people are increasingly vilified by those of us who wear skinny jeans and throw out references to social media as casually as we breathe, but I’m quickly discovering that they really have their heads on straight with one major point about links: they’re also good for traffic (ahem).
Google To Help Bring Internet To Africa & Beyond Through New Satellites
Google backs project to connect 3bn to net from the Financial Times reports Google will announce they’re contributing to a project to place 16 low-earth orbit satellites to provide internet access to 3 billion people in Africa and other emerging markets. Google is working with John Malone, the cable television magnate, and HSBC to set […]
Google Halves Data Retention Time Against Backdrop Of EU Pressure, US Regulatory Scrutiny
The European Union has been trying to get Google to cut the time it retains users’ IP addresses and related search query logs. In response to EU requests and pressure, the company adopted a compromise position (in March, 2007). Google said it would still retain data but would make it anonymous after 18-24 months. Google […]
US Government Hires Lawyer, Google Shares Lose Value In View Of Potential Anti-Trust Action
Many people have argued that Google is becoming more like Microsoft, especially in how dominant the company is in its core market: search. That dominance has raised the specter of the “M-Word” (monopoly) in some quarters. In particular it has most recently arisen in the context of the pending Google-Yahoo paid search deal. Both companies […]
Google News Error Aids In United Airlines Stock Drop
The Google News Blog explains an error that occurred yesterday, which hurt the stock price of United Airlines. Google News picked up a story on the Florida Sun-Sentinel website about United filing for bankruptcy. It was an old story, but it did not contain the original date. Instead, Google found September 7, 2008 listed on […]
Battlestar Galactica Meet Google TV Ads: Deal With NBC Universal Cut
Just in — and brief because it’s the end of the day — Google and NBC Universal have reached an agreement that will see the TV ads that Google sells coming to NBCU cable channels including SciFi, Oxygen, MSNBC, CNBC and others. The full release is below:
SearchCap: The Day In Search, September 8, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Launches Newspaper Digitization Project
Google, in partnership with a number of North American newspapers, ProQuest and Heritage, has begun digitizing printed newspapers, making them both searchable and browsable exactly as they appeared in print, including photographs, headlines, articles and advertisements. From the official Google blog:
Pain Reliever Pages
I’ve been thinking a lot about landing pages lately. Last time, I talked about getting multivariate landing page testing straight. Today, I’ll look at a specialized offer technique that employs what I’ll call a Pain Reliever Page (PRP). A PRP is problem-based (or pain-specific). It addresses a specific consumer issue and attempts to alleviate a […]
Can Newspapers Be Saved? Part 2: Potential Solutions
In my last post, I discussed the state of the union for newspapers. As we all know, newspapers have struggled to move their businesses and revenue online, and they have struggled to do it in a way that does not cause massive disruption. This has been discussed and agonized over by a number of writers […]
By Sea & Sky: Google Floating Data Centers & New “Spy” Satellite
Google has moved off land, into the sea and the sky (space) to further some of its earthly objectives. On Saturday the GeoEye-1 satellite launched into space. The noteworthy thing about this satellite is that it has the highest resolution of any orbiter taking pictures of Earth.
Global Is The New Local For International Marketers
At Agency.com we have the privilege of collaborating with international brand marketers, each with a unique set of challenges in communicating their messages across dozens of languages and cultures. One client is a global property manager with operations in sixty countries. Another is a leading global insurance provider with over 42,000 employees worldwide. This certainly […]
National Advertiser Trade Group Recommends Against Google-Yahoo Search Deal
The Association of National Advertisers, a high profile trade group that represents “400 companies with 9,000 brands,” has sent a letter to Assistant US Attorney General Thomas Barnett in which the group objects to the pending Google-Yahoo search advertising deal.
Happy 10th Birthday Google, Whenever You Celebrate
A number of stories about Google’s 10th birthday have appeared, as rounded-up below. However, the company itself isn’t yet celebrating, as its official birthday has tended to happen on Sept. 27 these days. Make sure to read Google Is 10 Years Old? Finding The Real Google Birthday for more about Google’s moving birthday. NOTE: See […]
Yahoo Search September 2008 Index Update
Expect the Yahoo Search Blog to make a blog post announcing a weather report sometime today or tomorrow. As I reported at the Search Engine Roundtable a couple hours ago, there are reports of Yahoo Search updating the index and search results. This is a typical sign of a “weather report” coming from the Yahoo […]
Googler For A Day Competition 2008
Google has launched the Googler for a Day competition. The purpose of the competition is to encourage teenagers to “explore the world of Computer Science.” The finalists will be invited for a day at Google’s European Engineering Centre in Zurich. Four Swiss classes will be selected to participate in the day, which consists of a […]
Live Search Local Listings Center Adds Features
Chris Pendleton posted details about new improvements made to the Live Search Local Listings Center. The Local Listing Center is the place to go to add your business to Live Search Maps. Here are the changes and additions made to the local listing center:
SearchCap: The Day In Search, September 5, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search In Pictures: Yahoo vs. Google Cake Off, Onam at Yahoo & Google’s Toilet Defrag
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Search And Display Spending Diverge In Bad Economy
Traditional media is suffering in the current downturn/recession. For example, US print newspaper revenues were down 16 percent in the second quarter, compared with a year ago. Online (and Outdoor) are really the only media segments that are growing or holding their own (maybe TV). However, the Wall Street Journal reported yesterday about a divergence […]
I Don’t Get The Microsoft TV Ad But I Like It
Everyone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn’t get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to “engage consumers” and “spark conversation,” which I guess it is doing.
Web Analytics For (SEM) Dummies Part 2: Three Real-World Situations
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, Web Analytics for (SEM) Dummies Part 2: Three Real-World Situations, Setup Excel for Character Limit Counting, and […]
Cleaning Up the Retail Site Navigating Mess
In recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer’s inventory. Most of Netconcepts’ clientele who have implemented these technologies report good results, increased conversion and sales. From the natural search perspective, many such marketers are pleasantly […]
SearchCap: The Day In Search, September 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.