Below is live coverage from day three of the 2008 Search Marketing Expo East conference. To be honest, I have to push this out early, so make sure to check out the Bruce Clay Blog for additional live coverage throughout the day.
Despite the black blindfold tightly cinched around my head, I desperately tried to see through it and giggled with anticipation. But then they began to spin me. Dizzy with excitement and determined to take my best shot, I lunged forward. Amid the howls of laughter erupting from my friends huddled around me, I anxiously tore […]
Google announced the release of version 6.5 of the AdWords Editor. It was only about four months ago when AdWords released version 6.0. Here is a detailed list of new features for 6.5, as per the release notes:
Yahoo! Calendar, one of the company’s early “Web 1.0” properties, is getting a major facelift for the first time in 10 years. Yahoo announced details of the new Yahoo! Calendar beta today, which uses technology from their 2007 purchase of Zimbra.
Numbers don’t lie. For in-house search marketers analysis is critical for reporting performance, identifying trouble spots, and finding your next great opportunity. If you hire an agency or consultant to help with your search marketing, the numbers reflect success of that agency’s work, and can tell you ultimately if the agency is worth what they […]
Overall online ad spending in the US was up almost 13 percent compared with Q2 2007, but down slightly (0.3 percent) from Q1 2008. Online ad revenues for the second quarter were $5.7 billion, compared with $5.8 billion in Q1. Revenues were $11.5 billion for the first six months of 2008 vs. approximately $10 billion […]
Google has announced the beta launch of Google AdSense for Games. Basically, with the acquisition of AdScape, Google is now able to place ads within online games. The ad formats include video ads, image ads, or text ads. How do you sign up for the beta? You need to complete this form and the requirements […]
Wikia Search, the “open source” search engine that launched to great fanfare earlier in the year, has introduced a new platform (Wikia Intelligent Search Extensions or “WISE”) that allows third parties to provide an enhanced search result—known as a “WISEApp”—for specific keywords. WISEApps allow publishers or searchers to enhance search results, in a similar way […]
The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is live coverage from day two of the 2008 Search Marketing Expo East conference.
Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web. With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it is here to stay. The success of social media really shouldn’t a mystery […]
The strategy behind the addition of articles to a website is typically two fold: provide insightful information for current / potential clients and create valuable content for search engines. This week’s infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search engines:
Extending a partnership that dates back to 2006, Facebook today added Microsoft’s Live Search to its offerings, giving users in the U.S. a way to search the web without leaving Facebook.com. An announcement on the Live Search Blog also says Microsoft adCenter will display paid search ads next to those web search results. Microsoft has […]
An interesting byproduct of the improvements that the search engines have made in cleaning out spam from their indexes is that the spammers had to go and find something else to do. Many of the global marketers that we work with at Agency.com are constantly barraged by people all over the world looking to co-opt […]
Successful paid search marketing is an ever-moving target: bid prices and placements are constantly changing, auction rules shift from one day to the next, and your keyword mix is constantly in flux due to seasonality, new promotions, and changing campaign needs. It’s no wonder your search engine marketing ROI also fluctuates with all this confusion. […]
Imagine going to the Post Office to check your post office box to discover that all of your mail and receipts for the past few weeks had been forwarded to an unknown party. The Post Office informed you that there was no chance of getting your receipts back and if you wanted to start receiving […]
This week at the Google Webmaster Central blog, Google has a series of blog posts all about links. The first two blog posts are live and are named: Links information straight from the source Importance of link architecture
Against the backdrop of economic meltdown Yahoo and AOL are reportedly continuing their merger talks in earnest. We wrote about the potential combination several times during the initial wave of MicroHoo negotiations, when Yahoo approached TimeWarner as an alternative to Microsoft, and more recently again.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is live coverage from day one of the 2008 Search Marketing Expo East conference.
In an earlier post, I solicited questions for Google about local search. My intention had been to present them at the What’s New in Local Search panel at SMX East this morning. But I didn’t get my act together to distribute them at the session. Google’s Eric Stein, who was on the panel, coordinated the […]
The past few weeks have been busy for the people over at StumbleUpon and its users alike. Just a few weeks ago, StumbleUpon lifted the 200 friend max from its user base and added a subscribe feature. On Wednesday my favorite social community announced that there were yet more changes to their discovery/recommendation engine. This […]
More national advertisers are using online local advertising to generate leads and drive offline sales. The strategies for successful local online advertising are not the same as general online or search advertising and measuring results can be challenging. That’s why so many national advertisers, agencies and online advertising resellers are reaching out to partners to […]
Today at SMX East, natural language search engine Hakia has launched a new search experience that enables searchers to view categorized results, as well as view “Trusted” Results” from “Credible Sites”. The Trusted Results program is an initiative Hakia has developed with information professionals and librarians. As they note on their site: A popular Web […]
Rand Fishkin of SEOmoz announced they have been working for about a year on building out an index of the web, in order to be able to provide SEOs and SEMs with a toolset they have never had before.
Google and Yahoo said on Friday that they were delaying implementation of their controversial paid search ads deal to allow more time for the Justice Department to evaluate its potential impact on the marketplace. Google had previously said the deal would go into effect as scheduled despite absence of a final regulatory determination of the […]
Ask.com has released version 11 of their new search engine today. The new version somewhat goes back to the Ask Jeeves approach, focusing on providing structured search results, mostly in the form of answers. Techmeme has coverage of the news item, with the main articles currently from the NY Times and News.com.
Earlier this week, we noted a report that Google was showing banner ads on Google Images. Now via TechCrunch, a new implementation — an AdWords ad on Google Images with its own thumbnail image. Notice in the screenshot above how a Guinness Logo is appearing next to a Target ad where NHL Buffalo merchandise is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo News is inviting its throngs of readers to try its next version, which has new design and content features. Readers will immediately notice a wider footprint on the new Yahoo News, as well as larger text and other new design elements. Content has also been rearranged, with easier access to the most popular stories […]
As Google Maps continues to roll out new features that competing map services don’t have, web users are rewarding it with big gains in traffic. A recent analyst report says Google is the number one maps site in terms of features and usability, and new Hitwise.com traffic data just shared this week with Search Engine […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Here at Palore, we recently finished working on a large scale project in San Diego County, covering all businesses in all categories, from more than 10 leading local, vertical and IYP sites – a total of 168,466 businesses. The fact that the number of total businesses we reached exceeds the one published by some data […]
The Wall Street Journal (WSJ) covers Google’s slow, ambivalent move toward traditional marketing. During its first 10 years, the company grew almost entirely on user word of mouth and PR-driven news coverage. That has helped create a culture that is somewhat biased against traditional advertising. Yet we’ve seen more traditional ad buys from Google in […]
Today: thoughts on this week’s news about the Yahoo-Google Ad deal and adCenter updates; in-depth look: the 95 character poet: using variations in ad copy; and “do you hate checking boxes? ” in this week’s free tips and tools.
This morning Yahoo has introduced Elections Shortcuts (screenshots below). Working in concert with Yahoo Search Assist, when users search for candidate names or on related political queries these new Shortcuts provide quick access to presidential and local information about the forthcoming US election and related issues. The information is drawn from Yahoo news and the […]
Brian Ussery reported that Google has dropped two important bullet points from the Google Webmaster Guidelines. Those bullet points include: Have other relevant sites link to yours. Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.