More from Search Engine Land: Page 2

Apple

The Extended Brain, Search Marketing & User Experience Design

When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: Larry: “Gee Sergey, what do you want to do tonight?” Sergey: […]

Local

SMBs Claim Their Online Business Profiles

We at Palore are always on the lookout for new profiles of SMBs who are likely to purchase online advertising services. Our success to date has been primarily with two profiles of advertisers: “traditional” SMBs who advertise on IYPs and other traditional media, and the more “savvy” SMBs who advertise on search engines and vertical […]

SEO

Optimizing A Large-Scale Web Site? Do The Two-Step

The need for keyword research is pretty much a given. But applying that research on a massive scale is where things usually break down. If you’re dealing with 100,000 web pages, you don’t have time to touch every page. How can one do this scalably? The answer: programmatic optimization.

SEO

Don’t Miss The Networking At SMX West – Online & In Person

We’ve been writing frequently about the SMX West content and keynotes lately. There’s another aspect of the show that is just as important and valuable – networking. And with more than 500 companies sending delegates (so far), there are lots of people to network with! Click here to learn more about the networking opportunities and […]

Google

Google Revenues Beat Street, Economic Uncertainty Lingers

Google reported better-than-expected earnings this afternoon. Here are the top-level highlights: Google reported revenues of $5.70 billion for the quarter ended December 31, 2008, an increase of 18% compared to the fourth quarter of 2007 and an increase of 3% compared to the third quarter of 2008. GAAP net income for the fourth quarter of […]

SEO

Job Search Engines: The Hottest Thing Going

Desperate times call for job search engines. That’s how comScore explains today’s news that job search was the fastest growing search category in the U.S. in 2008. Visits to job search engines grew by more than 51% in 2008 to 18.8 million visitors, comScore says. And as the economy grew worse during the course of […]

Google Ads

Google Wants To Help Marketers Do More With Less

The Google AdWords team has launched a new mini-site, www.google.com/domorewithless, to help advertisers reach their goals in light of the current economy. The mini-site is really just a set of links to a variety of Google tools and services (Insights for Search, Google Maps, Google Analytics, etc.) available to online marketers or business owners. At […]

SEO

The Rise (And Fall?) Of Real-Time Search

Blogging and micro-blogging represent a stream of real-time web activity; from important real-life events to random personal thoughts, more Internet users are putting what they see, hear, think, and feel into this stream. Twitter, in particular, is a river of information. Breaking news is often reported there first, ahead of any other media — online […]

Content

Tube Mogul Buys Video Analytics Firm

In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which operates the web’s most popular online video syndication and tracking service, has done. The Berkeley, California based company has just acquired flash player analytics firm Illumenex. The combination […]

Microsoft

Microsoft Announces Q2 Results, 5,000 Layoffs

Microsoft announced its fiscal second quarter results today, as well as 5,000 layoffs over the course of the next 18 months with 1,400 immediately. The rumors were true, though the numbers are less than anticipated. From the press release: As part of this plan, Microsoft will eliminate up to 5,000 jobs in R&D, marketing, sales, […]

Google

Google: All Your NYC Tourists Are Belong To Us

(Sorry, couldn’t resist the headline.) Overlooking the fact that Google advertises the wrong directions to get from Grand Central Station to Madison Square Garden, NYC Mayor Michael Bloomberg today announced a partnership with Google to use Google Maps on a new tourism web site and information center. The web site, nycgo.com, uses Google Maps to […]

Google

The Obama Effect: Google Says President Changed Search Activity

The first five minutes of my local TV newscast last night was spent showing how much local interest there was in President Barack Obama’s inauguration. People watched on TV in schools, sports bars, department stores, dentists’ offices, nursing homes, and just about anywhere else a TV could be turned on. Google says that interest was […]

Microsoft

Microsoft Offers SearchPerks Incentive

Microsoft’s SearchPerks program is running a three-day incentive to encourage participants to do more searches on Live Search. Starting today, and running through January 23, SearchPerks is offering double tickets for every search with a max of 50 tickets available to be earned each day. SearchPerks is notifying members with an email that looks like […]

Content

Finding The Optimal Cost-Per-Lead

It’s amazing how few companies can tell you what an online lead is really worth. I’ve found that most marketers embrace the lower is better philosophy. But, is a low-cost lead generation strategy always the best choice? I contend that there is an optimal lead cost for every company. Establishing the right cost-per-lead model involves […]

Bing

Layoffs At Microsoft Widely Expected To Be Announced This Week

A year ago this would have seemed impossible: layoffs at Microsoft. Until relatively recently Redmond was saying that it would be able to weather the recession without significant disruption. However cost cutting is now the order of the day and no one appears immune. The layoff rumors first appeared in December and have steadily resurfaced. […]

Google SEO

A Quick January 2009 SEO Update

Many SEOs and SEMs have been noticing updates at Google, Yahoo and Ask.com this past week. I thought I catch you up on what has been noticed at each engine. On the Google front, as reported at the Search Engine Roundtable, many webmasters noticed their PageRank scores drop. After a lot of discussion, concern and […]

PPC

Report: Google Leads U.S. Search Advertising Market With 76% Market Share

Efficient Frontier today released the findings of its quarterly analysis of U.S. paid search activity. The report was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers during the fourth quarter of 2008, which includes some of the world’s largest brands. According to the report, […]

SEO

Now Accepting Speaking Pitches For SMX Search Analytics

I’m now accepting speaking proposals for our newest conference, SMX Search Analytics, taking place in Toronto on March 31 – April 1, 2009. Please note that the agenda is final for the show, and I will only consider pitches for specific panels—here’s the agenda. There are a limited number of openings, and I expect to […]

SEO

Integration With Search Still Lacking In Ad Campaigns

Contemporary media messages, delivered across an ever growing number of channels, surround consumers through out the day. The direct mail item, above the line advertising, promotional email or text messages received all have an undeniable impact on consumers, the difficulty lies in the integration of all these media which has seen marketers busy spreading their […]

Google

Google PageRank: A Strange Case Of Hyves

This is one the most bizarre things I’ve seen come down the pike in a long time. Let’s see if you agree: According to this post on Mediadonis, you can check if Google has penalized a domain or not by simply adding the word hyves as a subdomain and then checking the PageRank of that […]

Google Ads

Google Closes The Presses On Print Ads

Google announced that they will be closing down their Print Ads initiative. Google will no longer take new ads of February 28th and will close down the whole product offering on March 31st. Google said they are discontinuing this service because “the current Print Ads product is not the right solution.”

Local

GetListed.org Aims To Simplify Local Search Marketing

Many small business owners realize the need to market online to local customers, but few know where to begin. A new web site that offers a much-needed launch pad for local businesses launched this week. GetListed.org operates with a simple premise: It should be as easy as possible for small businesses to find and claim […]

Link building

When Link Rehabilitation Is A Viable Option

Link Rehab?  I have to admit I never would have envisioned back in the day that link rehabilitation would become a necessary link building strategy.  But here we are.  As a quick primer, link rehabilitation is the process of cleaning up, removing, and modifying paid and/or unearned links that point to your site that you […]

Paid social

Obama: Talent Imitates, Genius Steals

As the campaign progressed many pundits were taken aback by the way in which the candidate had managed to use the net to mobilise supporters in a way never seen before. By allowing supporters to take his core values and messages, tweak them and broadcast them in whatever way they saw fit (such as the […]

PPC

SEM Vendors Launches & Other Ways To Find SEM Companies

Andy Beal announced the launch of a new tool to find SEO and SEM companies named SEM Vendor. This is a new place for companies to find SEO, PPC and SEM companies seeking your business. If you are looking for an SEM company, just fill out the form and SEM vendors will be able to […]

Google

Wired: Monopoly, Microsoft And The Anti-Google ‘Conspiracy’

Wired offers a fascinating, if sensational, account of the “plot” by Microsoft, its allies and its operatives to sew discontent over Google’s proposed paid search deal with Yahoo: The Plot to Kill Google. The article presents Microsoft as the driving force, along with other allies, behind an effort to stop Google’s further dominance in search […]

Local

2009: Is The Glass Half Full Or Half Empty For the Yellow Pages Industry?

Challenges are certain, but we’ll prosper by focusing on strengths and available opportunities The one thing that’s certain about 2009 is that it’s loaded with uncertainty. For local search providers, radical changes in the global marketplace present a whole new wave of issues, compounding the challenges already impacting a sector in transition. But, as the […]

Google

GDrive: It’s Alive! — Or So It Appears

There’s new buzz and speculation about the status of Google’s unconfirmed online file storage service, informally dubbed “GDrive.” Garrett Rogers points to a CNET interview with Gmail Product Manager Todd Jackson, who’s quoted saying: “We know people’s file sizes are getting bigger. They want to share their files, keep them in the cloud, and not […]

PPC

The SEM RFP: Questions You Must Ask

Picking the right Search Engine Marketing (SEM) firm is hard. The quality of service and performance varies wildly, but the marketing materials often make it difficult to separate the experts from the pretenders. These questions should help cut through the marketing spin.

Google

Google Quietly Drops iPhone Optimized iGoogle Page

I reported this morning at the Search Engine Roundtable that Google seems to have quietly dropped the iPhone version of the iGoogle page. The iPhone iGoogle page used to be at google.com/ig/i, but when iPhone users navigate to google.com/ig/i they are redirected to the standard mobile iGoogle page at google.com/m/ig. Google said the reason they […]

SEO

Some Parallels Between Obama And Yahoo’s Carol Bartz

Both Barack Obama and incoming Yahoo CEO Carol Bartz are taking charge of their respective administrations at times of crisis: the US is in financial turmoil, must establish clear and coherent priorities, restore its credibility, and build new momentum diplomatically around the world. Yahoo, on a much smaller scale, is in a conceptually similar situation: […]

Google

No Surprise: IAA Survey Shows Concern Over Google Market Dominance

AdAge reports on an International Advertising Association (IAA) member survey that shows — there’s little surprise here — concern over Google’s market dominance in search and potentially other areas of online advertising. The survey isn’t yet out but here’s what AdAge had to say about the IAA findings: The results indicate that advertisers are still […]

PPC

Report: Search Spending Off 8 Percent In Q4

While search engine marketing has been somewhat more durable during the recession (to date) than other media, that may not save SEM from negative growth. The Wall Street Journal is reporting on the latest Efficient Frontier search marketing report, set to be released tomorrow. According to the Journal, the report will state that SEM declined […]

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