Google

Google Rolls Out Sitelinks Display For Forums

Discussion forums are a popular way for people to find answers online, but forums often have multiple “threads” or conversations on the same topic. Now Google’s listing forums in a new way to better expose relevant threads. In searches that bring up a forum listing, Google’s now showing additional forum threads below the main listing, […]

Local

Google Improves Local Mobile Search, Links Maps & Mobile

In simple but still dramatic fashion, Google has upgraded browser based local search on mobile handsets. It has also tied Maps on the PC to mobile in a very effective way. And recognizing the limitations of keying in queries into a search box on a mobile handset, Google has taken a page from its Places […]

Link building

SearchCap: The Day In Search, September 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Get More PPC Traffic For Less Money Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad […]

Google Ads

How To Get More PPC Traffic For Less Money

Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad copy and the landing page/ post click experience. So, how do we know if our relationships are strong, and our account is relevant? Simple: Quality Score for Google, or Quality Index for Yahoo. […]

Google

FeedBurner Goes 301 All The Way

The Google AdSense for Feeds (aka FeedBurner) blog announced that all of their links will be 301 redirected, as opposed to some that are 301 redirected. In summary, when you use FeedBurner to create and host your RSS feed, FeedBurner creates special links that are used to send the reader to your web site. Some […]

PPC

Yahoo Search Ads Now On iPhone & Android Mobile Devices

The Yahoo Search Marketing Blog announced that your search ads will now automatically be displayed on iPhone & Android mobile phones. Yes, Yahoo said, this is an automatic opt in for all advertisers. Yahoo said, “As of today, your ads should begin appearing immediately on these devices for relevant searches, if they have not already.” […]

Microsoft

Top Microsoft Execs Get A Pay Cut

Appropriately top Microsoft executives, coming off  the “worst year ever” for the company, are sharing some of the pain. As PaidContent reports, the top executives at the company took a compensation hit based on the sales and revenue declines. Here are some of the numbers: CEO Steve Ballmer $1.265 million vs. $1.34 million a year […]

Content

Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings

Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I’m talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google. The […]

Content

The B2B Content Equation

B2B Internet marketers often struggle mightily with website content. From an SEO perspective, content is a key component in any successful search program (more keyword opportunities, longer tail terms, freshness to encourage more frequent crawls, internal cross-linking opportunities, inbound link building materials, etc.). The most common obstacles to content generation that B2B marketers express are […]

LinkedIn

Think Search Before You Name Your Next Product

When naming products, it’s always prudent to investigate potential online marketing challenges and pitfalls before launch. Failure to do so may preemptively damage your marketing team’s ability to cast an appropriate branding net. Traditionally due diligence surrounding the naming process involved trademark search, category and creative considerations. Now that’s no longer enough. Crucial naming decisions […]

Google Analytics

SearchCap: The Day In Search, September 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Shashi Seth, Another Ex-Googler, Lands At AOL AOL announced today that it’s hired former Google employee Shashi Seth as its Senior VP of Global Advertising Products. While with Google, Seth was […]

Google

Shashi Seth, Another Ex-Googler, Lands At AOL

AOL announced today that it’s hired former Google employee Shashi Seth as its Senior VP of Global Advertising Products. While with Google, Seth was head of monetization for YouTube. Most recently he was the Chief Revenue Officer for Cooliris. AOL’s addition of Seth is the latest in a series of hirings from the search industry […]

Google

Google Broadening Wave Access With GMail-Like Rollout

As we previously reported, starting tomorrow Google will widen access to its innovative communications platform Wave, offering 100,000 new invitations to use the service. Many of these people in turn will be allowed to invite others to join as well, reminiscent of how GMail propagated. (It’s wise for Google to allow these new users to […]

Google Shopping

Google Launches Merchant Center For Google Base Users

The Google Base blog announced the launch of the new Google Merchant Center. This is the location for you to “upload your feeds, check on the status of your items, and get information on the performance of your listings.” The Merchant Center is replacing Google Base for those who submit products to Google. This new […]

Link building

6 Discovery Methods For Finding Ideal Linking Partners

One of my link builders recently had the brilliant idea of putting together and sending out a questionnaire designed to gather information how the other link builders in our agency perform their daily link building tasks. We’ve always worked on the assumption that each link builder will naturally be drawn to using certain specific tools […]

Apple

Cadbury Campaign Blends Earned And Paid Media

One of the greatest marketing success stories of the last couple of years has been Cadbury, the British chocolate maker – which, at nearly 200 years old, could be forgiven for failing to grasp modern technologies to promote its brands. However, helped by some great creative work by London shop Fallon, they’ve had huge success […]

SEO

How To Get Into Baidu, The World’s 2nd Largest Search Engine

ComScore’s announcement in early July that Baidu had become the second largest global search engine caused a fair bit of chatter in the industry as well as getting the attention of global marketers. ComScore further reported that Baidu had more than 8 billion searches and 145 million unique visitors in June meaning Baidu’s market share […]

SEO

Take That, Twitter: Google Hot Trends Integrated Into Google Search

Twitter and real time search continues to attract buzz, and Google’s reacting by positioning its “Hot Trends” information in a place where more people will see it, within Google’s regular search results. Starting around 3:45 Pacific Time today, those searching on topics that are spiking or “hot” in popularity should see a new Hot Trends […]

SEO

Meet The Google OneBox, Plus Box, Direct Answers & The 10-Pack

Google’s “normal” listings show the title of a web page, a description of it (also called a “snippet”) and the web page’s URL. However, Google also has other listings that appear within search results that are designed to give access to some of its specialized search tools (such as news search), to allow more information […]

Link building

SearchCap: The Day In Search, September 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Served 10 Billion Video Views In August, Says ComScore Years ago, McDonald’s restaurants advertised how many burgers they had served right on the big sign at each location. And when […]

Content

Google Served 10 Billion Video Views In August, Says ComScore

Years ago, McDonald’s restaurants advertised how many burgers they had served right on the big sign at each location. And when it got too many to count, the signs changed to simply say, “Billions and billions served.” YouTube is quickly reaching that same tipping point for online video views. According to comScore, Google/YouTube served up […]

Google Maps

Google To Test New Business Icons In Google Maps

Google will soon launch a limited test in Australia that will show additional business logos/icons inside of Google Maps. A Google spokesperson tells us that the “limited experiment” will only affect some Google Maps users in Australia. The Sydney Morning Herald recently reported on the upcoming test, saying Google Maps will be “plastered” with ads. […]

SEO

Yahoo’s “It’s You” Ad Campaign Begins Today

After giving a preview of its new “It’s You” marketing campaign last week, Yahoo formally begins the global push today. Yahoo says the campaign will cover “online, television, radio, print, and outdoor” advertising, all focused on selling the company’s focus on its users. If you’re watching TV today, you may see this new “Anthem” ad: […]

Ecommerce

Google Celebrates Confucius’ Birthday

Google is celebrating Confucius’ birthday with a new logo that has the Chinese philosopher standing in place of the “l” in Google’s regular logo. September 28, 551 BC, is traditionally recognized as Confucius’ birthday. Somewhat oddly, however, the Confucius doodle isn’t showing up on Google.com or on Google France. “We don’t always show every doodle […]

SEO

Five Search Marketing Tips For The Holidays

Ah, the holidays—the most wonderful time of the year for retailers. Even though the uncertain economy has retailers only cautiously projecting an uptick in sales this holiday season compared to last year’s dismal downturn, the truth still holds that most will make 25-40% of their yearly sales in November and December. What is unique for […]

Local

Content Is Not Only King, It’s The Key To Conversions

While it may sound basic, you’d be surprised by how many advertisers underestimate the power of including rich, relevant content on their business web sites. Or for that matter, keeping consistent with their search advertising to ensure that the content they are promoting—be it a product or a service—is where the consumer’s click actually takes […]

Google Analytics

SearchCap: The Day In Search, September 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google “Jump To” Links Within Search Snippets The Google Blog announced two new features within the Google search results we have spotted earlier. The first are the anchor based links and […]

Google

Google “Jump To” Links Within Search Snippets

The Google Blog announced two new features within the Google search results we have spotted earlier. The first are the anchor based links and the second are the snippet based links. Google Testing Enhanced Listings, “Pagelinks” article from back in December 2008, told us this was coming as well. Here are pictures of both, that […]

SEO

All Of Your Technical SEO Questions Answered And Bonus Free Developer Summit: Technical SMX East Dream Agenda

Search engine optimization involves a lot of moving parts. Audience analysis, content optimization, rankings factors — it can be hard to pinpoint concrete, actionable data. But technical SEO is a little different. It’s certainly not any easier than the other components, but at least the data can be a bit more straightforward. You can check […]

SEO

Query Mining For Gold: Q&A With Craig Danuloff

I don’t know about you, but I’ve recently been hearing more and more buzz about the value of query mining to optimize your search campaigns. Take the following two reports, for example. Over 500 different, unique queries triggered a visit from an ad for “dog remedy” on broad match. Now, look at all of the […]

Google

Google Book Search Settlement: What Will Happen Now?

Judge Denny Chin of the US District Court, who is presiding over the Google Book Search Settlement and was prepared to approve it until legions of opponents came forward, summarizes the dilemma facing all interested parties in his recent order (via the NY Times), taking the impending October 7 final settlement hearing off the calendar: […]

Bing SEO

Video Interview With Bing’s Webmaster Team

Rand from SEOmoz posted a 17 minute interview with the Bing webmaster team from Microsoft. In the interview he talks with Eric, Rajesh, and Alessandro from Bing about topics including market share, the Yahoo deal, SEO for Bing, Bing webmaster tools, and the Bing IIS Toolkit. Here is the video: SEOmoz Whiteboard Friday – Interview: […]

Analytics & conversion

Analyze This: New Column From Search Engine Land

Our newest Search Engine Land column, Analyze This, launches today. Analyze This focuses on analytics and measurement, two crucial aspects of search marketing that are often overlooked or underused. Columnists write about measurement techniques, compare analytics software programs, discuss strategies for using data to improve results and more.

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