More from Search Engine Land: Page 2

Apple

SearchCap: The Day In Search, January 25, 2010

From Search Engine Land: Playing Games With Customers: Is Foursquare The Future Of Local Search? Congratulations! You are now the Mayor of Search Engine Land! If that sounds familiar you are one of the growing number of people using/playing Foursquare, a mobile app that uses the location of your mobile device to encourage users to […]

Google Ads

Five Quick Tips For Success On Google’s Content Network

According to Google’s recent quarterly earnings report, the company earns about 34% of its revenue from AdSense, placing contextual ads on its content network partner websites. This proportion has stayed steady year over year. It certainly reflects overall growth, but some might be surprised at how conservative the pace is. One of the reasons for […]

Paid social

Twitter Testing Local Trends

Lisa Barone has screen captures of Twitter testing a localized version of Twitter Trends. Twitter Trends shows you what Tweet topics are currently hot and trending on Twitter. The local trends version does all that but breaks it out by region, country and city. Here is one of the pictures from @LisaBarone: You can see […]

Google

Science Fiction Writer Le Guin Launches Petition Against Google Book Settlement As Opt-Out Deadline Looms

Renowned science fiction and fantasy writer Ursula K. Le Guin has launched a petition to “exempt” the US (US authors) from the terms of the Google Book Search Settlement. The text of the petition says that “Ireland, India, South Africa, and New Zealand (countries with active publication in English) protested the settlement and have been […]

SEO

Dress Up Ask Jeeves In The UK

Ask UK (uk.ask.com) has a new game where you can dress up the lovable Jeeves character. Just search for [want to dress up jeeves] at Ask UK and you will be presented the opportunity to place khakis on the famous butler. You can dress up Jeeves at uk.ask.com/dressupjeeves. UTalkMarketing.com reported “Gieves and Hawkes together with […]

Enterprise

Enterprise SEM: Q&A With Zappos’ Darrin Shamo

Zappos.com, the online retailer with legendary customer service, has been on a meteoric rise during the last few years. After achieving revenues of over $1 billion in 2008, Zappos was acquired by one of the biggest players on the web in late 2009: Amazon.com. Behind Zappos’s amazing customer service and great brand, lies a sophisticated […]

SEO

Some SEO Advice For Bill Gates

What do you get for Bill Gates, the richest person in the world? How about a little free SEO advice for his new blog? It could use some. Bill, I went looking for your blog today on Google. Sorry, like many people, I have a habit of using that search engine first. What did I […]

SEO

Satellite Images Of Haiti Earthquake From Google & Bing Maps

Both Google Maps and Bing Maps offer ways to see the devastation caused by the earthquake in Haiti. Below, a look at how to see before and after images, taken by satellite. Plus, several 360-degree ground level videos you can view. 360-Degree On-The-Ground Video Immersive Media has released a number of 360-degree view videos of […]

Bing

Ballmer Critical Of Google’s China Decision

At a conference in Houston on Thursday, Microsoft CEO Steve Ballmer spoke critically of Google’s recent decision to stop censoring its search results in China. Paraphrasing some of Ballmer’s statements, Forbes says Ballmer called it an “irrational business decision” on Google’s part. Ballmer suggested that Google’s decision to no longer filter out internet searches objectionable […]

Google

Google Founders To Sell 10 Million Shares Over Five Years

According to an SEC filing late this afternoon, Google’s founders Larry Page and Sergey Brin “each intend to sell approximately 5 million shares” — over a period of five years. This is not a reaction to any particular development in the market or perception of the outlook for Google; rather this is part of a […]

PPC

The Pitfalls Of Budget-Constrained Bidding

The downsides to overbidding on keywords are both plain and painful: low-quality traffic at a high cost-per-click (CPC) and a limited budget quickly blown away with little to show for it. But bidding too little, or just not properly accounting for budget constraints, also has consequences, some subtle and some more obvious. Here we will consider some lessons that will help you to avoid the pitfalls of budget-constrained bidding.

Apple

SearchCap: The Day In Search, January 22, 2010

From Search Engine Land: Google Adds More Answers & Info To Search Results Google has announced a pair of changes to its search results pages that make its search results pages more informational and give searchers information they’re looking for without having to click away from Google.com. […] comScore: US Has Most Searches; China Slowest […]

Google

Google Adds More Answers & Info To Search Results

Google has announced a pair of changes to its search results pages that make its search results pages more informational and give searchers information they’re looking for without having to click away from Google.com. Events In Rich Snippets Adding to last year’s announcement of rich snippets for reviews and people, Google has created one for […]

Bing

Bing Maps Challenge: Try Silverlight Version, Maybe Win $100

Microsoft wants people to download (or update Sliverlight) so they can use the new and improved Bing Maps. To create that incentive, as well as to get people to explore the new Bing Maps, Microsoft is offering chance to win a $100 gift card as part of the “Bing Maps Challenge.” The challenge game takes […]

Bing

Bing’s Stefan Weitz: Rethinking The Search Experience

Way back when, in the dying weeks of 2009, I asked the question, “Where does search go from here?” It seems that everyone agrees we’ve barely scratched the potential that is web search, but what might that scratch reveal? What will our searching look like in two years? In five years, or even in ten […]

Google

Google’s Matt Cutts On 2010 & Looking Back At 2009

Matt Cutts of Google posted two videos. One was a short video answering a question on where he thinks Google and search will be in 2010. The other was a long video, re-creating his presentation on the “state of the index” from his presentation given at PubCon in late 2009. Here are those videos:

Google Analytics

Know Where You Are…To See Where You’re Going

I test a lot. Different ideas and techniques pour out of my brain; to be honest, some of them are utter crap. I learned the hard way not to take leaps without testing the takeoff and landing first. One step that seems to be overlooked when people are starting to test their own websites is […]

Analytics & conversion

Don’t Let Your Analytics Deceive

If John F. Kennedy were an internet marketer, I think he would say, “Ask not what your marketing can do for your site. Ask what your site can do for your marketing.” Kennedy understood the idea of cause and effect in his original quote: that people make a nation effective, and not the other way […]

Google

Google 4th On Forbes’ Best Companies To Work For List

Google has placed fourth in Forbes Magazine’s ranking of the Best Places to Work 2010. That’s the same place the company ranked in the 2009 list. In explaining “what makes it so great,” Forbes says: The search engine king is hiring again: Google plans to add thousands of employees to its payroll in 2010. Though […]

Google Analytics

SearchCap: The Day In Search, January 21, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Beats Estimates With Very Strong Q4: $6.67 Billion Google posted a very strong Q4, given the recession, with $6.67 billion in revenues. This beats financial analyst general consensus estimates. Here […]

Apple

Google Beats Estimates With Very Strong Q4: $6.67 Billion

Google posted a very strong Q4, given the recession, with $6.67 billion in revenues. This beats financial analyst general consensus estimates. Here are some top-level highlights from the earnings release: Revenues – Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 […]

Google

Google’s Sergey Brin Writes About His Relief Mission Visit To Haiti

Google co-founder Sergey Brin is back from a relief mission to Haiti and has written his impressions of the situation there. He writes about the relief effort (and even shares some suggestions for things that could be done differently) and the scene in Port-au-Prince, but says the people of Haiti are “the real heroes.” Despite […]

Google SEO

PageRank Sculpting Leaves NoFollowed Tags Behind

Six months ago, Google’s Matt Cutts confirmed that NoFollowed tags no longer work as a tool for sculpting PageRank and that he would not recommend PageRank sculpting in general. Despite the passage of time and much discussion in forums and on blogs, many website owners are still confused about the importance of optimizing how PageRank […]

Analytics & conversion

Things To Consider Before Starting Your Next Conversion Rate Optimization Project

Five years ago, few people paid any attention to conversion rate optimization. Today, everyone is jumping on the conversion optimization bandwagon. I believe that there were two main factors that changed search marketers perceived value of conversion optimization: Google Website Optimizer. In October 2006 Google announced the release of its website testing tool, Google Website […]

Content

Another Person No One’s Heard Of Tries To Trademark SEO

HuoMah Blog discovered that yet another person is trying to claim a trademark on the term SEO, search engine optimization. Clinton Cimring of a company called “Search Engine Partner” filed a trademark application with United States Patent and Trademark Office on January 5, 2009. The filing claims first use SEO as a trademark was on […]

Facebook

Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss

On Christmas Eve, December 24th, Facebook garnered 7.56% of United States internet traffic market share, whereas Google had 7.54%. Subsequently on Christmas Day, December 25th, Facebook’s piece of pie ballooned to a whopping 7.81% while Google dropped a bit to 7.51%. The day after Christmas, December 26, Google regained its stature as most visited site […]

SEO

In The SEO Game, It’s All About Strategies And Systems

When it comes to SEO, folks tend to think of me as super-tactical (perhaps because, when presenting at conferences, I cram so many tips and tricks into my infamous 80 slide PowerPoints when I have only 10 minutes to present!) But in actuality, I’m really very strategic. My new title at Covario (now that Covario […]

Bing

What’s For Dinner? Bing Mixes Recipes Into Search Results

Bing is now giving special placement to recipes in response to some food-related searches: Bing pulls from a number of popular recipe websites (delish.com, MyRecipes.com, epicurious.com.com, etc.) to bring you correlating recipes that you can sift through by holiday, meals, ratings, and my personal favorite, convenience (with a 10 month old at home, quick is […]

Content

How To Get Customers And Keep Them Coming Back

Brand advocacy, reputation management, loyalty and reward programs are all the rage now, as consumers have unprecedented opportunity to broadcast their complaints as well as their satisfaction with businesses, specific purchases and customer service. What customers say is vitally important to the public perception of a business. While advocates and reputation managers may work to […]

Content

The YouTube Music Discovery Project

YouTube has launched the YouTube Music Discovery Project. It is a new tool they are testing, which helps you search for music and create YouTube playlists based on that query. You basically enter an artist’s name into the search box, hit “Disco” and it then returns results which you can add to your playlist. Here […]

Facebook

Facebook To Cut Some Microsoft Ads

paidContent.org is reporting Facebook and Microsoft are scaling back their ad relationship. Microsoft powered much of Facebook’s display ad network. Facebook is no longer using Microsoft for their international display ads but might also drop them in the U.S. as well. Back in 2007, Microsoft invested $240 million in Facebook, and made an ad deal. […]

Content

44% Of Google News Readers Only Scan Headlines? Maybe Not!

A new report saying that 44% of Google users fail to click from Google News to newspaper web sites got some buzz this week. However, after a closer look at the report, I don’t see it providing the damning evidence that Google really is a content vampire, as some news publishers have accused it of […]

Apple

Bing As iPhone Default Search Engine Part Deux

I expressed skepticism yesterday that Bing would become the default search engine on the iPhone. Rather, I speculated, it would be added as an option (as it should be) on the device. But CNBC has some additional information that asserts default search status on the iPhone is a real possibility for Bing. But take the […]

PPC

A Brief History Of Paid Search Advertising

If you're just getting started with paid search, it's helpful to know a bit of history of how pay-per-click advertising got started and why it has become such a major factor in the success of online marketers.

Apple

SearchCap: The Day In Search, January 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Search Ad In Response To The China Decision The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or […]

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