More from Search Engine Land: Page 3

Google

Google Buys Search Ad In Response To The China Decision

The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or “Google vs. Baidu.” Clearly, Google wants people to read their position on the recent move for them ending the censorship of Google China. Here is a picture of the ad: Google, on occasion, will […]

Apple

Google AdWords Allows Advanced Mobile Targeting & App Downloads

The Google AdWords blog announced new targeting and ad features for the mobile search ad product. The first feature allows you to specify the device type and carrier you would like to target your ads to. The device type options include iPhone/iPod Touch, Android and Palm WebOS. The current carriers targeting is Canada or Unites […]

Analytics & conversion

Behavioral Targeting Is Easier Than You Think

In a previous post, I discussed the importance of using behavioral targeting to increase your conversion rates. I also wrote about how to use Google Analytics to understand personas of the users who visit your site. This post will present a fast and easy way to get your behavioral targeting (BT) process up and running. […]

Link building

In-House Training: The Plan Versus Reality

As part of your job managing in-house search marketing, you’ve no doubt created a training plan. At some point, you either have delivered training, or will need to. Whether it is natural search optimization, paid search management, social media, link building or any of the other disciplines that orbit around the world of search, training […]

SEO

Want To Speak At SMX SphinnCon Israel? Here’s How

The week after SMX West, I am hosting an informal SMX named SphinnCon Israel. The event has a half day of SEM related content, including 12 sessions on topics from SEO, PPC, Web Analytics and Social Media. The event is just about sold out now. We launched this event about a month ago and have […]

Google

Take The Google Webmaster Quiz

The Google Webmaster Central blog announced they posted a “fun and educational” quiz for all to take over here. The quiz must be taken by Wednesday, January 27 at 5PM PST. And there are no prizes for winning, it is just for fun. I took the quiz yesterday and it was pretty useful to see […]

Bing

Bing Updates Autosuggest With News & Trending Queries

Bing’s autosuggest feature now provides more current suggestions as you type a query. Bing says that it’s added “breaking news and hot trending queries” into autosuggest, with updates being pushed out every 15 minutes. So, for example, start typing “orange county” into Bing and the autosuggest feature will show a couple terms related to today’s […]

Google

Can Google Tell Us What Men and Women Are REALLY Thinking?

Last week, a post on the Predictably Irrational blog described the differences in what boyfriends and girlfriends were looking for their beloveds to do based on Google Suggest. Google Suggest can provide hours of fun. Just spend some time at Autocomplete Me or QuestionSuggestions. But can it provide useful audience analysis for understanding our customers, […]

Ecommerce

Google Changes How It Handles Synonyms

In a post on the Official Google Blog, Google opens up the curtains a bit on how it handles synonyms in search queries and results. It’s a fairly detailed peek inside one aspect of Google’s search algorithms — an aspect that Google says affects a lot of searches: “…our measurements show that synonyms affect 70 […]

SEO

SearchCap: The Day In Search, January 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Tips For Working On A Collaborative Link Campaign If you’ve never worked for a client who also has other people doing the same thing you do, just wait…you will. For […]

Content

10 Tips For Working On A Collaborative Link Campaign

If you’ve never worked for a client who also has other people doing the same thing you do, just wait…you will. For particularly large or especially competitive link campaigns, it has become more commonplace for a company to try various options, sometimes all at once. While covering several angles is definitely a smart marketing move, it […]

Paid social

Twitter Is Pointless – Just Like Phones Are

As with many people, I started 2010 with many good intentions, one of which was to ensure that my first post of the new year wasn’t about Twitter, and was full of practical tips on how to make the best use of social media to build your brand. Unfortunately, as with so many resolutions, mine […]

Ecommerce

Google New York Expanding

The New York Observer reports Google is expanding their already humongous New York office by 57,000 square feet. Google leased two floors of the old Port Authority building on 76 Ninth Avenue, between 15th and 16th street, spanning from 8th to 9th avenue, back in 2006. The building spans a complete avenue and Googlers are […]

SEO

2010 Is The Year Global Search Marketing Finally Arrives

I typically don’t jump on the annual prediction bandwagon since too many cycles are spent defending some of the crazy things I come up with. However, I will go out on a limb and predict that 2010 will be the year of global search marketing. I have been advocating the use of the internet to […]

Ecommerce

Study Looks At Personalization’s Impact On Search Results

A group of SEOs is testing the impact that personalized search has on a search results page. David Harry, posting today on his blog, has shared some of the preliminary findings while also admitting that the testing is in its early stages and there are “no definitive answers” to be found yet. That said, it […]

Bing

Google Gets 75% Of Paid Search Clicks & Dollars: Report

Three of every four paid search clicks happen on Google, and 75 cents of every paid search dollar is spent on Google. That’s according to the latest quarterly report from Efficient Frontier, a search advertising agency that manages more than $750 million in annual digital spending annually. The stats cover Q4 of 2009, and show […]

Bing

More Haiti Disaster Relief Resources

Google, Yahoo and Bing, among many others, are offering cash donations and resources to assist with disaster relief in Haiti. Here’s our earlier coverage of  online resources. You can also find images of post Earthquake Haiti from Bing Maps and Google. Google has a full-blown disaster relief center with a wide range of updates, free […]

Apple

SearchCap: The Day In Search, January 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Collecting Local Reviews From Non-Traditional Sources In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of […]

Google

Google Now Collecting Local Reviews From Non-Traditional Sources

In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of traditional review sources to new, non-traditional sites (e.g., blogs, articles, etc.). Mike Blumethal has written a lengthy post on the subject. As Mike points out this could potentially complicate the emerging area […]

Content

German Companies Piling On With Anti-Trust Complaints Against Google

Last week, in a German magazine interview, government minister Sabine Leutheusser-Schnarrenberger suggested that Google was “becoming a giant monopoly.” She casually asserted that government action might be coming at some point if Google didn’t become more “transparent” and responsive to government concerns. Almost on cue a number of companies have filed diverse complaints with Germany’s […]

Bing

Martin Luther King Day Logos From Google & Others

Today is Martin Luther King, Jr day and the search engines are showing off their logos and themes for the special day. Below you can see logos from Google, Yahoo, Bing and other search engines. In addition, check out the 2009 and 2008 logos, if you missed them the previous years. Google’s MLK Logo: Yahoo’s […]

Apple

Apple iPhone To Drop Google For Bing?

A BusinessWeek piece named Apple vs. Google discusses much of the recent competitive business products the two companies have. On page three of that article there are some analysts who suspect Apple may drop Google as the default iPhone search provider, in favor of Bing. Jonathan Yarmis, research fellow with the consulting firm Ovum, was […]

Google Ads

Take Control Of Google’s Content Network With Placement Targeting

If a single ad network could help you reach 80% of global Internet users—and target them based on geography, website and even context—you would probably invest a lot of time figuring out how to optimize your advertising dollars there. Yet, for many large advertisers, the opportunity of advertising on Google’s AdSense content network hasn’t been […]

Local

Advanced Tips To Optimize Your Local Paid Search Campaigns

It’s no secret that local online advertising is expected to continue growing. In fact, according to BIA/Kelsey’s 2009 U.S. Local Media Forecast, local online ad spending is predicted to grow by more than 15 percent in 2010. As more and more local businesses allocate marketing dollars to online, a lot of those dollars will flow […]

Analytics & conversion

Report: It’s A Good Time To Be A Web Analyst, Not Quite So A Google Analytics Competitor

Econsultancy just released its annual Web Analytics Buyers Guide, and in conjunction with its Online Measurement and Strategy Report forms an in-depth analysis of the marketplace over here in the UK. On the whole it makes for very interesting (and heart-warming) reading. That is, unless you are a paid-for web analytics provider residing at the […]

Google

Google Plans To Buy Its Way Into Real Estate

Google is making its intentions in the real estate vertical more clear. Speaking this week at Inman Real Estate Connect, an industry conference, Google’s Sam Sebastian reportedly said: “We’re actively looking to acquire one to two small real estate companies a month.” (Update: We now understand that the Realtor.org blog post linked above may have […]

Search features

SearchCap: The Day In Search, January 15, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OneRiot Launches RiotWise Ad Network For Real-Time Search OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch […]

PPC

OneRiot Launches RiotWise Ad Network For Real-Time Search

OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch follows a pilot phase that the company says was successful in allowing developers to monetize mobile apps, desktop clients, social search engines, and similar applications. Partners during the pilot phase included Digsby […]

Amazon

Amazon Slaps UK Affiliates Using Search Marketing Techniques

Like Amazon did several months ago to U.S. affiliates, Amazon sent an email to their UK affiliates basically preventing them from using certain paid search techniques and free search techniques to drive sales to Amazon. The message sent to their UK affiliates yesterday read: After careful review of our Associates programme, we have made the […]

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