Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google “Augmenting” Street View With Local Biz Information Google started playing with “augmented reality” — I’m using the term here loosely — in the PC version of Street View several months […]
Google started playing with “augmented reality” — I’m using the term here loosely — in the PC version of Street View several months ago, but now appears to be rolling it out more extensively. Local business listings now appear as small icons connected to their buildings in the Street View image. Clicking on one brings […]
Yahoo announced this morning that its services will be pre-loaded on millions of Samsung phones worldwide. The new deal expands a relationship between the companies that began in 2007. Samsung is the second largest handset maker in the world, by unit sales, according to hardware tracking firm Gartner. Samsung is the third largest handset maker […]
Google noted that they added a new search option for TV show related queries that let you filter by show episode. For example, here is a search query with the search options showing video and episodes: This is a pretty neat filter to have, especially when you are trying to find that show you remembered, […]
Google’s longstanding Google Advertising Professionals program is going away, to be replaced with a new Google Adwords Certification program, Google has announced. The change means those certified through GAP will have six months to recertify under the new program. The change may also allow more companies to gain certification, as the overall required spend level […]
For the second time in the past few months Google has been punished by a court outside the US for content posted by users on one of its owned and operated sites. In February an Italian court imposed a criminal privacy conviction on Google executives for the appearance of a video, showing the bullying of […]
Google’s obsession with usability is well-established. They use human evaluators to test search results and many algorithmic methods to establish quality scores that can impact rankings, such as the recently introduced site speed value. There are a number of common usability elements of business websites which I believe could be leveraged for rankings in local […]
There are times when you want to expand your keywords but you have run out of ideas and places to look. In this post I will examine some alternate tools to help you come up with new keywords. Always remember, just because a tool suggested a keyword does not mean you should use it. Consider […]
Online marketing is complex, and it seems that the number of factors you need to consider to make sure you have the optimal strategy is only increasing. Therefore, it might be tempting to conclude that SEO, or more broadly, online marketing, is something that needs to be outsourced. There is certainly a strong case to […]
One of the great things about SEO is the almost scientific way the community approaches the unknown to discover something true that they can apply to their sites. This applied to desktop SEO more than ever in the early 2000s, prior to SEOMoz’s first ranking factors study, when pioneers in the field experimented with their […]
So, a bold statement: Attribution’s time is here. I’m totally drinking the koolaid, and it’s delicious. Easy for me to say, right? I work with top-tier clients who “get it.” For the most part, they understand the value of planning, budgeting and measuring every marketing touchpoint with specificity and efficiency. That said, I have heard […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: TweetUp Scores Its Own Search Column In TweetDeck TweetUp, the new AdWords-like ad platform for Twitter has added a prime, new publishing partner: the popular Twitter client, TweetDeck. In an email […]
TweetUp, the new AdWords-like ad platform for Twitter has added a prime, new publishing partner: the popular Twitter client, TweetDeck. In an email to early TweetUp members, founder Bill Gross explains how TweetUp’s sponsored listings will be integrated in TweetDeck: TweetDeck will feature a separate search column for TweetUp results, where users can see continually […]
Real-time/Twitter search engine CrowdEye says it has “totally rebuilt” its site and is now using Twitter’s “Firehose” data feed. The site offers a handful of new features, most of which are available in the left-column of a CrowdEye search results page. The new options include: Filtering between tweets or links A 14-day archive of tweets […]
Saturday, April 24th is the 20th anniversary of the launch of the Hubble Telescope by NASA. The launch date was exactly on April 24, 1990 at 8:33:51 am EDT. Google Australia already has a special logo up for the day. This logo, like the Olympics logo spans across the width of the web page. Something […]
I was pointed to a tweet by Matt Cutts that indicates he’s “deactivated” his Facebook account: He in turn points to a GigaOM post that explains how to block some of the “instant personalization” changes that Facebook is implementing as part of its Open Graph announcements on Wednesday. This is a fairly drastic step by […]
Wall Street is a curious place. A number of companies last week and this week reported very strong revenues suggesting that the recession is in fact over. But investors, disappointed that performance wasn’t even stronger, punished their shares perhaps with more aggressive expectations than were justified under the circumstances. Amazon and eBay are two examples […]
Finding tickets for your favorite concert or sporting event can be hard enough, but if your search starts with Google, chances are good that your first challenge will be getting around the veritable spamfest that ticket affiliates and second-tier ticket resellers have created. A reader contacted us last week to point out what’s going on. […]
Search managers are often asked the question if they are over- or under-exposed on broad and exact matches. I have heard several heated discussions debating this issue. Since this is an issue that touches many a nerve, I decided to take a dispassionate data driven look at the numbers. Methodology I selected keywords in my […]
Last month I wrote about emotion and web site design in Creating An Emotional Response From Your Web Site. How often do you have a happy, fun, relaxing and utterly satisfying experience while browsing an online retail web site? Do web site designers know or even care what puts us in the zone? What does […]
The enormous popularity of the iPad has already changed the way many users consume video. From a video search perspective, marketers and SEO experts can now reach consumers through another screen. According to MeFeedia, less than a week after its launch, research has showniPad users consume two and a half times as many videos as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords With Ratings & Reviews Matthew Mierzejewski posted a screen capture on the Rimm-Kaufman blog, showing reviews and ratings directly in the AdWords ads. As you can see in the […]
Matthew Mierzejewski posted a screen capture on the Rimm-Kaufman blog, showing reviews and ratings directly in the AdWords ads. As you can see in the picture below, the ratings and reviews are summarized in the ad description and contain an extra hyperlink to product reviews on Google. Matthew describes the ad as being on line […]
Google’s share of the paid search market in China fell a little more than 13% in the first quarter of 2010, marking Google’s first drop in that category since Q2 of 2009. The stats come from the Beijing-based research company Analysys International and are being reported today by Bloomberg. Google’s share of China’s paid search […]
SMX® - Search Marketing Expo & Conference series
Couple pieces of industry-related news to pass along: One is about an industry-wide survey and the other is about a new industry awards; both have just launched today. First, SEOmoz has announced the 2010 SEO Industry Survey — an update of the industry survey they first did in 2008. There are questions about the types […]
Google’s Matt Cutts just posted a video on YouTube answering the question, “how many search algorithm changes were made in 2009?” In response to that question, Matt said Google likely makes a change per day to the search algorithm. They don’t necessarily release those changes each day, but they will release them in batches. But […]
Yesterday, I moderated a panel on real time search where one of the topics was how to get the balance between showing recent tweets versus the most “relevant” ones right. Today, there came a perfect example to test — the trending topic of #nickcleggsfault. For those unfamiliar with Nick Clegg, he’s the leader of the […]
Content. Content. Content. SEO’s hammer clients with pleas/prayers/entreaties to produce content. Writing, videos, images, audio, sanskrit, I don’t care; just please, for love of all that’s right and good, produce something. Clients respond: I don’t have time. I can’t write. I hate writing. Our partners won’t let us publish anything. The branding team will veto […]
Yes, billionaires do have a lot of “green” but they can also be green and push green causes, technologies and issues. Because it’s Earth Day and because lists and slideshows of rich people drive page views Forbes has put together what it deems the world’s greenest billionaires. Investor Vinod Khosla is ranked first. Larry Page […]
Google Buzz has been available on Maps for mobile devices, but now Google has made it possible to access Buzz on Maps for the PC. In addition Google is rolling out localized Search Suggest for Maps in more places around the world. You access the “Buzz layer” on Maps by selecting more, which reveals the […]
Google posted their Earth Day doodle today and the overall impression from most people I see talking about it (via Twitter, forums and so on) is impressive. Here is a picture of Google’s 2010 Earth Day logo. Google was not the only one with a special theme or logo for Earth Day. We have logos […]
Amit Agarwal reported seeing “tags” in the Google search results, directly under each search snippet. The tags appear to show related queries based on each snippet listed in the search results. If you click on a specific tag link, it takes you to a new page of search results for that new query. Here is […]
After much warning, Google will be sunsetting much of the AdWords API v13 today. Today the following v13 services will go offline: CampaignService AdGroupService CriterionService AdService InfoService KeywordToolService SiteSuggestionService How will you know exactly when they go offline? When you receive the error code 213 response from Google’s API servers. So if you have not […]
Last week, we went through a series of frequently asked questions that often come up before launching a PPC campaign. But there are some things you still need to know at this stage in the game that will dramatically increase your understanding of paid search and will certainly give you more direction and confidence to […]
I attended the F8 Facebook developer event this morning and might have live blogged it but the public WiFi connection was extremely slow. Maybe that’s a good thing; aspects of what were announced had me confused, especially the privacy issues raised by the announcements. I’m not a developer and this event was geared toward them; […]
Bloomberg News is reporting that Google is in discussions on what could be a $1 billion buyout of ITA Software, a company that provides reservation/information systems used by many well-known travel industry companies. Bloomberg cites “three people familiar with the matter” in its article, two of whom speculate that ITA could want up to $1 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google On Break Up: Cut Us In Half, They’d Demand Quarters Google isn’t mincing words in response to reports yesterday that a consumer advocacy group thinks the government should break up […]
Google isn’t mincing words in response to reports yesterday that a consumer advocacy group thinks the government should break up Google. Google spokesperson Adam Kovacevich had this to say when we asked for a comment on Consumer Watchdog’s plans: “We totally understand that with size and success comes scrutiny. Although given their track record, even […]
In-house search engine marketers, even at a large company, are usually a very small group of people. Your team of one (or a few) needs to manage multiple search engine marketing platforms efficiently and effectively. One strategy for success is to become a rock star at recycling the search engine marketing work you’ve already done. […]
For years, B2B marketers have refrained from putting search dollars into non-US markets because the userbase was lacking and the investment seemed too risky. But search markets around the world have matured considerably in recent years, and now offer a great opportunity. It is time B2B marketers took another look at global search. The opportunity […]