More from Search Engine Land: Page 4

Google

Google Testing A Twitter Follower Finder Tool

A month ago in this space, I wrote up a a fairly lengthy article — How To Find The Right People To Follow On Twitter — that listed numerous tools and tips for finding the the right Twitter users to follow. Google, which wants to be involved in pretty much any search-related activity you do, […]

Apple

SearchCap: The Day In Search, April 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Tools Expands Top Search Reports & (Now) Charts The Google Webmaster Central blog announced new enhancements to the “top search report” under Google Webmaster Tools. The new top search […]

Google

Google Webmaster Tools Expands Top Search Reports & (Now) Charts

The Google Webmaster Central blog announced new enhancements to the “top search report” under Google Webmaster Tools. The new top search report is now filled with more details, more search terms, pretty charts and better filtering of the data. Let me take you through the various options. The first thing you will notice in the […]

Google

Google Adds Recipes To Rich Snippet Markup

The Google Webmaster Central blog announced a new supported rich snippet markup format for recipes. The rich snippets for recipes include user ratings, preparation time, recipe type, a picture and more. Here is an example: The full available attributes you can define include name, recipeType, photo, published, summary, review, prepTime, cookTime, totalTime, nutrition, instructions, yield, […]

SEO

Branding, Direct Response, Intent & How Search Made Us Soft

The old has become new again. Back in the day, when setting budgets for mailing paper things in bulk to prospective customers, marketers asked themselves crucial questions. “Will the ROI of this direct response mail piece justify the investment of paper, printing, postage and fulfillment?” If not, “is the objective a more cosmic value, in […]

Bing

Bing Testing Twitter In Search Results

As part of a new test, some Bing users may be seeing Twitter messages mixed in with the regular search results on Bing.com. In a blog post today, Bing explained that the test involves two types of Twitter integration: First, on searches that Bing identifies as hot/trending, tweets will show up in the search results […]

Link building

SearchCap: The Day In Search, April 13, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Medium Is The Message In Link Building In 1964, Marshall McLuhan proposed the idea “that media itself, not the content it carries, should be the focus of study.” He said […]

Content

The Medium Is The Message In Link Building

In 1964, Marshall McLuhan proposed the idea “that media itself, not the content it carries, should be the focus of study.” He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself. He gave […]

Google Ads

Google Makes AdSense Link Units “Much Smarter”

The Google AdSense Blog announced they have made the “biggest performance overhaul” to the AdSense link units in history. This update was a “full rewrite of the link unit matching system,” which is pretty significant. Google tells us we can expect the link units to return better ads. The ad system uses a “more sophisticated […]

Google

Google Launches iPad Version Of Mobile App

Google has updated their Google Mobile App for iPhone to now support the iPad and take advantage of the iPad user interface. Truth be told, there are not that many changes from the iPhone version to the iPad version except for a overlay search suggestion tab, larger screen real estate and Google showing the standard […]

PPC

Twitter Promoted Tweets: Scandal Or Big Yawn?

Twitter’s rumored Promoted Tweets are now official, launching only a day after the very similar TweetUp launched (will that be DOA?). Promoted Tweets has two phases, which might be described as an AdWords phase and an AdSense phase. The AdWords part is what is launching first. Marketers buy keywords (for now on a CPM basis) […]

PPC

Twitter To Launch Its Advertising Platform Tuesday

Hot on the heels of the TweetUp announcement comes news that Twitter plans to announce its own advertising platform on Tuesday. The New York Times says the program will be called “Promoted Tweets.” The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought […]

Bing

Bing Makes Gains In Search Advertising Share: Report

Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually. […]

Apple

SearchCap: The Day In Search, April 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: TweetUp Brings AdWords Concept To Twitter Bill Gross, who all but created paid search in the late 1990s when he founded GoTo.com, has launched TweetUp, an advertising ecosystem that does for […]

PPC

TweetUp Brings AdWords Concept To Twitter

Bill Gross, who all but created paid search in the late 1990s when he founded GoTo.com, has launched TweetUp, an advertising ecosystem that does for Twitter search what AdWords (and other paid search platforms) does for web search. It’s not officially tied to Twitter, and will compete with Twitter’s expected ad platform (whenever it launches). […]

Apple

Steve Jobs: ‘Search Hasn’t Happened On Mobile Devices’

In his iPhone OS 4 preview keynote last Thursday Apple CEO Steve Jobs made the following provocative (some would argue inflammatory) statement about search on mobile phones: On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people […]

Google

Plink: Google Buys Another Mobile Startup

No FTC review here: Google has acquired Plink a UK-based startup that offers specialized visual search (or augmented reality [sort of]) for art. You take a picture of an artwork or object d’art and information appears about the artist and/or the piece. As the site makes clear, PlinkArt was simply the first in an intended […]

Apple

Apple iPhone 4.0 Drops “Google” Search Button

On Thursday, Apple announced the new software update for the iPhone, iPhone 4.0 OS. Apple junkies, including myself, have been digging into the new OS and SDK (software development kit) and one of us found that Apple removed the “Google” search button and renamed it “Search.” Some take this move as a bigger sign of […]

SEO

Paid Search & Social Media: Can They Be Friends?

As a large-scale paid search marketer, you may believe social media marketing has little to do with your craft. After all, most marketers hold true to the notion that paid search is extremely measurable, focused on bottom-line ROI and grounded in analytics, whereas social media, including Facebook, Twitter, blogs, and viral video, is experimental, difficult […]

Google Analytics

Golden Nuggets From SMX Toronto

So, another SMX is in the books! After uncovering so many great nuggets from last year’s SMX Analytics here in Toronto, I was looking forward to this year’s content. The good news is that there were two tracks, PPC and SEO, so the chance to catch good content was very high. The keynote was delivered […]

Apple

SearchCap: The Day In Search, April 9, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Attribution Technology: What’s Best For Your Needs? A few months ago, I wrote an article titled Attribution: What It Is And Why It’s Important where I discussed two types of attribution: […]

Analytics & conversion

Attribution Technology: What’s Best For Your Needs?

A few months ago, I wrote an article titled Attribution: What It Is And Why It’s Important where I discussed two types of attribution: operational and project based attribution. For this post, I want to go one step further and explain how you can use several different types of technologies for operational and project-based attribution. […]

Google

It’s Official: Google Now Counts Site Speed As A Ranking Factor

Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very […]

Apple

Google Using Apple iAds To Lobby For AdMob Approval

Reports have been surfacing for the past week that the US Federal Trade Commission may be preparing to try and block the $750 million Google acquisition of AdMob. Yesterday at the Apple iPhone OS 4 event Steve Jobs discussed Google several times and acknowledged that Apple tried to buy AdMob but Google “snatched” it away. […]

Bing

comScore: Bing, Ask & Yahoo Grow Slightly, Google Slips

On Wednesday we reported on Hitwise data showing Google’s search share declining for the “fourth straight month.” However the firm has always shown Google with the greatest share vs. rival metrics firms (comScore, Nielsen, Compete). Yesterday comScore published its March search numbers to clients and they were subsequently released in the financial analyst notes that […]

Google

Universal Search Now In Google Suggest For Mobile

Google has now incorporated universal search in Google Suggest for mobile search. The company did this on the PC last year. In selected situations this allows users to get “answers” in the Suggest drop-down options menu rather than waiting for a SERP. Here’s “weather” on the PC and on mobile for example: There’s more user […]

Bing

Bing Shopping Redesign

The Bing Search Blog announced that Microsoft has redesigned parts of Bing Shopping. The changes include: Product categories listed on left side Product summaries all on one page include where to buy, user reviews, cashback percentage, product specifications. Reviews can be narrow down by filtering on star ratings or use the “opinion scorecard” Here is […]

Link building

SearchCap: The Day In Search, April 8, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Ways To Use Google’s Search Results For Keyword Research Years ago, on a planet far far away, people used to optimize for keyword density. But as relevancy algorithms have improved […]

SEO

3 Ways To Use Google’s Search Results For Keyword Research

Years ago, on a planet far far away, people used to optimize for keyword density. But as relevancy algorithms have improved people have moved away from keyword density and toward keyword diversity. Covering a broader net of closely related keywords on your pages yields a better chance to rank for some of the billions of […]

Local

The Problem Of Inconsistent SMB Contact Details – Part II

Last month, I discussed the prevailing problem of small business owners whose contact details appear inconsistently across multiple local directories and search sites. When a barbershop can’t be found at the address that appears on Google because the owner changed locations and forgot to update his online profile(s), everybody loses – from the business owner to […]

PPC

What The Long Tail Of Search Actually Looks Like

Much has been written about how savvy search marketers can exploit the long tail in both organic SEO and for paid search campaigns. The formal definition of the long tail refers to the statistical property that a larger share of population rests within the “tail” of a probability distribution than the “head.” In search marketing […]

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