Earlier today, Twitter posted new rules about how third party ad companies can insert ads into the Twitter “timeline” of tweets. Is this a death knell for those third party companies? Not necessarily, but it’s sure a crimp in some of their plans. Below, what the new rules seem to ban and allow. The Background […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Battle Lines Being Drawn Over Twitter-based Ads A battle appears to be brewing over the promise of monetizing Twitter and, more specifically, over the placement of ads on the Twitter platform. […]
A battle appears to be brewing over the promise of monetizing Twitter and, more specifically, over the placement of ads on the Twitter platform. NOTE: See our follow-up post to this article, FAQ: Twitter’s New Rules On Third-Party Ads In a lengthy blog post today, Twitter’s Chief Operating Officer, Dick Costolo, announced that the company […]
Mike Arrington just had a no-holds barred interview with Yahoo CEO Carol Bartz at TechCrunch Disrupt. Bartz gave back as good as she got, at least in sound bites. As usual, I didn’t find many of her statements convincing. A highlight was her saying “Google is 90% search. That’s a fact.” It’s not. In particular, […]
Last week was SMX Advanced London and although I was not able to personally attend, there were plenty of live bloggers on attendance to give us the blow by blow. Below is the coverage we found of the show: 39 SMX London 2010 Recap Tweets from Day One, SEOptimise 8 tips to clean up your […]
Yahoo and Nokia made their anticipated partnership announcement this morning in New York. The public elements of the deal include the following: Nokia will be the exclusive, global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as “powered by Ovi.” Yahoo! will become the exclusive, global provider of Nokia’s […]
The Google AdSense blog announced the exact revenue share they give publishers for placing AdSense ads on their web site. In the upcoming months, Google promised to show the revenue share within the AdSense interface reports. Google broke down the revenue share in two categories so far: (1) 68% revenue share for content ads, the […]
It’s been a little while since we’ve done a Search Biz column. So it’s time to dust off the old snark machine and get right into it. First up there’s a very entertaining post on some new, unsealed records from the YouTube-Viacom litigation featuring a range of colorful expletives as both sides insult one another […]
Restaurants are some of the most-searched types of businesses in local. Because of this, Google and other search engines typically look for some specific content and signals for rankings, and for eateries, the number one type of content sought on websites is the menu. Menus are so important for restaurants that they should be optimized […]
The Google AdWords blog announced they have added an ad extensions tab to campaigns with ad extensions as an option. Ad Extensions are features that can be added to your AdWords ads and include Ad Sitelinks, Product Extensions, Video Extensions, Location Extensions, Multiple Addresses for Location Extensions, and Click-to-Call Phone Extensions. To learn more about […]
Google allows you to serve an ad across its content network to a someone who has previously visited your website. This powerful “retargeting” capability allows you multiple opportunities to reach consumers who:
Google continues to make a big push for improving your website download performance. Earlier in May Google’s Maile Ohye posted a video on the Google Webmaster Central Blog on the case for speeding up your site, tools for helping you find speed related problems, and some specific speed optimization tips. Some of the more interesting […]
Notwithstanding the glitches, the demo last week was impressive: the seamless blending of TV and web content, the beautiful UI, the smooth search and browse capabilities. Now, a few days after the heady discussion and CEO briefings at Google’s I/O developer conference, we can reflect a bit on what the outlook might be for this […]
Last week, SMX London graduated to SMX Advanced status. We in the UK eagerly anticipated the fresh new tips and tricks which are usually left until several beers later in the networking bars! And we certainly weren’t disappointed. I thought it would be useful to share with Search Engine Land readers the top ten advanced […]
Your local newspaper may soon offer SEO services. Heck, maybe it already is. Two of the three biggest newspaper publishers in the U.S. have recently announced that they’re selling marketing services to small/local businesses … and those services include things like SEO, local search marketing, and more. Gannett Newspapers is the latest to hop on […]
Judging from the tweets I’ve seen, people are loving Google’s version of Pac-Man that’s playable on the Google home page today and tomorrow. They also have questions about it. Has anyone reached the end? Will you be able to play it in the future? Answers to these and more, below. Why’s Google Doing This? To […]
There’s no formal blog post about this that we know of yet, just a tweet from Google’s Jeremy Hylton announcing that images are now showing up in Google’s real-time search results. Actually, you have to specifically request to include images with your results. After doing a search for “lunch” and clicking to see Updates from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Encrypted Web Search Want to keep your searches from being seen when using open WiFi or other networks? Google’s introduced a new “secure” encrypted version of its search. Anyone […]
Want to keep your searches from being seen when using open WiFi or other networks? Google’s introduced a new “secure” encrypted version of its search. Anyone who has been to a bank web site will be familiar with the idea of encryption, where a little “lock” symbol appears at the bottom of Firefox or the […]
Jason Calacanis plans to commit “Facebook suicide” today and become the latest in a line of prominent tech people to delete their accounts. I considered doing the same back in December but have hung in there. That’s not due to gaining more faith in Facebook. Instead, I shifted to sharing via a fan page. You […]
A dating website for older women looking for younger men is no longer able to advertise in the Google Content Network. The website CougarLife.com has told The New York Times that its advertisements have been removed from the Content Network because Google deemed them “non-family safe”. Claudia Opdenkelder, founder of CougarLife.com, said the campaign, which […]
The champagne is flowing in Mountain View; the FTC has declined to sue to block Google’s $750 million acquisition of mobile ad network AdMob. It appears that the public-facing rationale for the decision is the entry of Apple into the mobile ad market. The FTC put out the following statement: In a statement issued today, […]
Last December, Google Analytics announced an alternative tracking setup by using a “parallel rail” to execute JavaScript, meaning analytics wouldn’t slow down your site, and your site wouldn’t hold up analytics. They call it their asynchronous code, and it’s now out of beta and available right in the Google Analytics setup process. This is important […]
Over the years, I’ve played Pacman on platforms from the original coin-operated arcade game, to my PC, my Xbox, my PSP, my Nintendo DS and the iPhone. I never expected I could add playing Pacman inside the Google logo to the list. Now I can, and so can you, in a special Google “Doodle” out […]
Microsoft is apparently no longer the target for Google. Apple is now the symbol of all that’s wrong with the world. I was struck at yesterday’s Google I/O Android keynote by how directly and repeatedly Google’s Vic Gundotra slammed erstwhile partner Apple about its philosophy and its devices. Again and again the message was “we’re […]
A new web site named Inside Google has launched aimed at tracking and reporting on Google’s privacy issues and other issues surrounded around Google’s “dangerous dominance over the Internet,” as the site explains. The Consumer Watchdog group, backed by the Rose Foundation currently has four bloggers reporting on these concerns. In fact, the web site […]
We constantly are hearing reports about how web surfers are getting increasingly savvy with their searches. For example, Hitwise reports that average query length is getting longer. Search marketers have interpreted this information in the following way: If queries are getting longer, the long tail of search must be increasing; further, if web users are […]
If you have the role of quoting jobs for clients or working out budgets for outsourcing to contractors, you know it’s no easy task. There are many things to consider, from staff to skills to job requirements. Your client, however, wants to know just one thing: how much is it going to cost?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What We Know So Far About Google TV It’s very had to overstate the potential impact of Google TV (GTV) announced today. While there have been numerous efforts to put the […]
It’s very had to overstate the potential impact of Google TV (GTV) announced today. While there have been numerous efforts to put the internet on TV in the past (including Apple TV), none have really succeed with mainstream consumers. This may be the first Web-TV integration that has that potential.
I tweeted that the release of Google TV might let Google leap over the iPad. What? How’s that? Some people tweeted questions back, so I thought I’d expand a bit more. One of the biggest things to me about Google TV is that it will allow people to run Android apps on their televisions. It […]
If you’re traveling by car this summer, Bing has added three new tools to Bing Maps that should make your trip a little easier. Above is a screenshot of one of the three — a Distance Calculator tool. Let’s say, for example, that I’m thinking about driving to see U2’s concert in Oakland next month […]
It’s Day 2 of Google I/O, Google’s annual developers conference. The morning keynote gets underway at 8:30AM Pacific. What to expect? How about Google TV? An Android Tablet? TechCrunch found evidence that’s what we may be hearing about. We’ll see shortly. My liveblogging begins, below. Those at home can also watch live. I/O sessions are […]
They’ll thank you for it. A lot of people think I’m an Information Technology hater. I’ve often said that IT can be a huge impediment to SEO efforts. I constantly lobby to move websites off company networks. I strongly feel that Internet marketing is marketing first and technology second. But the truth is, I’m a […]
Still smarting from the privacy furor over Buzz and then the inadvertent collection of personal data from WiFi networks by its Street View cars, the Financial Times reports that Google is reconsidering how and whether it should use facial recognition technology: Eric Schmidt, chief executive, said a series of public disputes over privacy issues had caused […]
There’s been some commotion from bloggers and Twitter users who noticed this week that retweets had suddenly disappeared from Twitter search results. But Twitter says this isn’t part of a “war” on traditional retweets, and things will soon revert back to normal. The issue is that retweets weren’t showing up in search results for logged-in […]
Earlier this month, Google rolled out its redesigned search engine results page (SERP) with a new menu of search-refinement options on the left-hand rail. The recent modifications to Google’s logo and search results pages serve as big changes for a company whose design hasn’t changed much in years. Simply put: It’s a big deal. Google […]
If you’ve been diligently following this column for the past three weeks of keyword posts, your list should be quite large by now. You’ve exhausted all of the research resources available and basically looked under every rock you could find (and then some) to find terms that might have even the slightest relevance to your […]
In a continuing effort to battle click fraud, Microsoft puts legal motions into place to stop “click laundering”. Microsoft said the most recent scheme could have defrauded advertisers of hundreds of thousands of dollars. The Plaintiff, Microsoft, “… seeks injunctive relief and damages to remedy Defendants’ fraudulent conduct in perpetrating a sophisticated click-laundering fraud scheme […]
At a press briefing at the Google I/O developers conference today, Google cofounder Sergey Brin didn’t mince words about his company’s accidental collection of wifi data. “We screwed up,” he said. He was asked about the incident, where last week Google admitted it accidentally gathered data from private wifi networks around the world over the […]