Yandex, the top search engine in Russia, has launched a global search engine at Yandex.com. And some of the early user feedback is quite good. In its announcement (Russian language), Yandex calls this an “alpha service” and the “beginning of a long journey.” In this English-language news release, the company says it’s been indexing foreign […]
Here’s a weird one. Try a search for the BBC TV series Doctor Who on Google. You’ll find the official site, but look closely at the domain name. It’s amirgabriel.com, as shown above — not bbc.co.uk as it should be. What’s up with that? Has the BBC undergone a transformation in the way Doctor Who […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Outsources UK Local Business Listings Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party […]
Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party — a company called 118 Information. Bing recently launched a site, www.bingforbusiness.com, that invites local UK businesses to add or edit their free business listings and touts the benefits of […]
Still managing your paid search marketing accounts through the online interfaces? If so, you’re about to discover more efficient ways to work offline with Google, Yahoo and Microsoft desktop tools and revolutionize your paid search account management. Desktop tools download complete paid search accounts into an offline management tool for easier editing. Bulk updates, searching […]
It’s Google I/O, Google’s annual developers conference. The morning keynote gets underway at 9AM Pacific. Let’s see what surprises Google has in store for today. My liveblogging begins, below. For those at home, you can also watch along live — I/O sessions are being broadcast here on YouTube. Due to traffic, I arrived 15 minutes […]
The B2B buying cycle can be a long and arduous one. But what if there was a way to shorten it? Fortunately, there is. Let’s take a look at how. The key to shortening the buying cycle One of the best ways to mitigate the lengthy B2B buying cycle is to engage with prospects at […]
In November, 2008 the US Department of Justice was prepared to sue Google and call the company a “monopoly” in an effort to stop the proposed search-ads deal with Yahoo. At the time Google wanted to avoid the “m-word” and didn’t quite have the stomach for a public legal battle with the DOJ. Here’s what […]
Earlier this month, I presented at the inaugural Conversion Conference organized by landing page expert Tim Ash. Never before have I seen so many conversion optimization thought leaders in one spot: Bryan Eisenberg, Jeffrey Eisenberg, Chris Goward, Lance Loveday, Sandra Niehaus, Jakob Nielsen, Brooks Bell, Jonathan Mendez, Khalid Saleh, Howard Kaplan, Eric Hansen, and many […]
It seems like a match made in SEO heaven: An old, trusted, powerful domain like Yahoo.com and a content factory like Associated Content. That partnership is coming soon thanks to Yahoo’s announcement today that it’s agreed to buy Associated Content. Financial terms were not announced, though some reports peg the sale at about $100 million. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, People Do Say “Bing It” — Barely It was around 2001 when I first really noticed the transition from people talking about “searching” for something to “Googling” information. As Google’s […]
It was around 2001 when I first really noticed the transition from people talking about “searching” for something to “Googling” information. As Google’s brand grew, it also became a synonym for search engines in general. That’s something Bing, coming up on its first birthday, has hoped to challenge. Good news. Yes, people are saying “Bing […]
Nielsen has just posted its search market share numbers for April, 2010, and there’s good news for Bing. After a slight drop between February and March, Bing rose again in April to an all-time high of 12.9% market share. That represents an increase of almost 6% from Bing’s 12.2% share in March. Google dropped slightly, […]
Google can do a lot of things, but a new study says it can’t estimate flu activity across the United States with a high degree of accuracy. A University of Washington study says Google Flu Trends is about 25% less accurate at estimating flu rates in the U.S. than the Center for Disease Control’s (CDC) […]
The truth of most forecasts lies not in their numeric precision but in their direction and trajectory. For years consumer time with the internet has not brought commensurate ad dollars to the medium. The recession, grudging recognition of consumer behavior and years of evangelizing finally appears to be changing all that. Metrics aggregator eMarketer is […]
Google rarely does anything with a single objective in mind. There are almost always multiple goals or possibilities involved in most of its strategic moves and acquisitions. Such is also the case with its $68 million effort to acquire Global IP Solutions (GIPS). The company, headquartered in San Francisco but publicly traded in Norway, “provides […]
When building out a successful campaign on the major search engines, there often comes a time when the influx of traffic hits a plateau. To continue growing results, advertisers need to extend their reach and resources elsewhere. There are a few different routes to take when it comes to acquiring new traffic—however, the path most […]
Businesses or consultants who work in the social media space know that one of the difficulties is keeping up with all of the new tools and websites and deciding whether it’s worth investing time and energy into using them. In this column, I’m going to take a look at Foursquare and some of the tools […]
Google announced they are now accepting votes on the third annual Doodle 4 Google competition. You can easily vote by clicking over here. The voting period is between now and May 25, 2010 5:00 p.m. Pacific Time. The voting categories are broken into 4 age groups, Grade K – 3, Grade 4 – 6, Grade […]
In tough times when every marketing dollar matters, client questions about link building ROI tend to come up earlier in the conversation. If you are spending money to hire a link builder, you have every right to ask what the ROI might be for any tactic or service your link builder is suggesting you use. […]
The search volumes for keywords in Google's Keyword Tool are not always what they seem - especially if they have more than one meaning in different languages. How does the Keyword Tool deal with these and how do we avoid making incorrect assumptions about keywords?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google May Finally Disclose AdSense Split … If You’re An Italian Newspaper, That Is How much money does Google keep for itself from AdSense ads that publishers carry? Unless you’re a […]
How much money does Google keep for itself from AdSense ads that publishers carry? Unless you’re a big publisher, Google — which preaches “data liberation” — doesn’t say. But thanks to an anti-trust investigation in Italy, Google may share how much it keeps. At least, that is, to Italian newspaper publishers. It’s a simple enough […]
Mashable reports that Twitter has confirmed they changed their trending topics algorithm last week. Twitter’s Trending Topics, which later allowed localize trends, shows the most popular subjects being talked about on Twitter. Twitter said they now not only look at what is most popular, but what is “immediately” most popular on Twitter. Meaning, the Twitter […]
Everybody loves tools! For search marketers working on any level—a 10 page site or a 10 million page site—tools are essential. They save us time, they help us diagnose issues, and they give us a peek into what our competitors are doing. They can even give us a peek into what the search engines are […]
After several years of lying in the weeds, mobile advertising has significantly picked up steam. It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. In this article, I’ll provide some basic tips related to paid search mobile marketing. In my next article, I’ll suggest several ad copy […]
We've sifted through the best tweets from the latest LocalU conference to get the latest on local seo and local search marketing.
Want to see what people share on Facebook with the entire world — perhaps without realizing it? There’s a new site that makes this easy, Openbook.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Looks To Improve Maps With 300 New Staffers Problems in Google Maps are well known by now. From spam to bugs to its lack of support for local businesses, we’ve […]
Problems in Google Maps are well known by now. From spam to bugs to its lack of support for local businesses, we’ve chronicled (as have others) the bumpy road for the number one maps site on the web. Today, TechFlash is reporting that help may be on the way. Google is using staffing agencies to […]
The Google Blog admitted that they made a significant privacy mistake with some of their Street View cars. The wifi data collecting versions of the Google Street View cars were not just collecting publicly broadcast SSID information and MAC addresses but they were also collecting “samples of payload data from open (i.e. non-password-protected) WiFi networks,” […]
Twitter Search has added a new “expand” option that allows you to turn a shortened URL into back into its original longer version. That’s handy to know where the URL is taking you to. It may also help increase the relevancy matching of some tweets.
We are just so busy, busy, busy as search engine marketers on behalf of our advertisers! There are the mission critical tasks such as managing budgets, getting tracking implemented, hitting CPA goals, and uploading new keywords/ads to the account. Then there are the things we definitely need to get to every week such as pacing, […]
When Google started selling its Nexus One android phone earlier this year, it raised many issues. Was Google now competing with people it depends upon for distribution? Would consumers buy from an online-only store? To the latter, apparently no. Google’s closing its shop, and perhaps never offering another Google-backed device in the future.
The Google AdWords blog announced they will soon begin transitioning away from Google’s local business ads to the new location extensions AdWords product. Google did not say when exactly the transition will be forced on advertisers, but did promise to give advertisers “plenty of time to get familiar with the new feature.” Google set up […]
Google executives reflect on year at annual meeting from CNet News reports on yesterday’s shareholder meeting at Google. At the meeting was Google’s CEO Eric Schmidt, co-founder Larry Page, VP of products Susan Wojcicki, VP of user experience Marissa Mayer, general counsel Kent Walker and others. I wanted to sum up the key takeaways as […]
We humans have torn down the walls between our online and offline worlds. The web is fully and functionally integrated into our lives. Unfortunately, the same is not true for corporate org charts
The population of search marketers out there (you’re a lovely people) relies heavily on analytics tools to capture and report on success, and most of the time, there isn’t a safety net with your analytics tool—you pretty much have to capture the data the right way the first time around. You have to measure paid […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Has Facebook’s Active User Growth Dropped 25% to 50%? Are a significant number of people cancelling their Facebook accounts because of privacy concerns? The easy answer would be for Facebook to […]
Are a significant number of people canceling their Facebook accounts because of privacy concerns? The easy answer would be for Facebook to publish cancellation stats. I asked; they declined and gave me growth figures instead. Those growth figures suggest that yes, the privacy issues might be hurting.