More from Search Engine Land: Page 3

Content

Discovering Web User Types & Habits Via Search Queries

Not long ago I asked my twenty year old daughter where she goes to get information. Without hesitation she replied, “Google.” I thought this made sense. Her generation grew up with Google. They were taught to use it in school for research and to get images for projects. For comparison, I asked my 73 year […]

Content

Google Prepping A Payment System For Newspapers: Report

Via paidContent comes news that Google might launch a micropayment system for newspapers by the end of the year. paidContent references this article from the Italian newspaper La Repubblica, which says Google is encouraging publishers to try out a system called NewsPass. In its article, paidContent describes NewsPass like this: La Repubblica says that, with […]

Apple

SearchCap: The Day In Search, June 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing To Rollout Red Carpet In Hollywood Along With New Features What’s the hottest trend in Hollywood right now? Ding, ding, it’s Bing. Google’s so 2009. As previously reported by CNET, […]

Bing

Bing To Rollout Red Carpet In Hollywood Along With New Features

What’s the hottest trend in Hollywood right now? Ding, ding, it’s Bing. Google’s so 2009. As previously reported by CNET, Bing is hosting a special entertainment focused event in Hollywood on June 22, which Danny Sullivan and I will be attending; we’ll be live blogging and tweeting it, of course. Bing made a splash at […]

SEO

Yahoo Closes European Directories, Says US Directory Is Safe

Yahoo has closed its web directories in four countries, and it seems no one noticed. It happened back in December, and Yahoo is now redirecting those directories to the country-specific web search pages. Sean Carlos dropped us a note about his blog post today on Antezeta.com, and we got this confirmation from Yahoo: As part […]

Platforms

8 Canonicalization Best Practices In Plain English

Canonicalization sounds like a process for recognizing sainthood, or maybe a training course in aiming large projectile weapons. But it’s actually one of the most important aspects of organic SEO. Good canonicalization means search engines crawl more pages of your site; it means that link authority and PageRank get consolidated, so you have a stronger […]

Google

Google Expands Click To Call Mobile Ads To Content Network

Google’s mobile click-to-call ads program in search is apparently a big success. Although reluctant to share specific numbers, Google previously said that response rates were “5 to 30 percent better” than other AdWords CTRs in mobile. Even the URLs in these ads get more clicks, Surojit Chatterjee, Senior Product Manager, Mobile Ads, previously told me. […]

Google

Google Launches “Commerce Search 2.0”

Google has upgraded its “commerce search” offering for retailers, e-commerce sites and manufacturers. Commerce search is a product of the enterprise search team and version 1.0 launched roughly six months ago. Commerce Search 2.0 has more features and the price has been cut in half from $50,000 per year to $25,000 to drive more adoption. […]

Local

Google Expands Property Search To The UK

The Google Lat Long Blog announced they have launched Google Property search in the UK at maps.google.co.uk/property. You will also be able to access this via maps.google.co.uk and then by clicking on the “More menu” and selecting “Properties…” Here is a screen shot of the red dots overlaid on the map, symbolizing properties for sale: […]

Google Ads

Google AdWords Now Showing Related Ads?

Google seems to be testing “related” AdWords ads on the right hand bottom panel of their search results. James Carswell noticed this and posted a screen shot of the related AdWords ads. I personally do not ever remember seeing such a test. Here is a sample of his screen capture: I have seen something similar […]

Content

Why You Should Adopt HTML5—Now

HTML5 continues to grow and gain adoption across the web, as many marketers have discovered the advantage of HTML5 to extend video to a wide range of platforms (as mentioned in my April 22 post, Are You Ready for the New iPad Era with HTML5?). According to TechCrunch, nearly two-thirds of web video is already […]

Google News

SearchCap: The Day In Search, June 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: And Now, Google Itself Runs Oil Spill Ads We’ve covered earlier how both BP and legal firms are advertising on Google. Now Google itself is targeting oil spill related terms to […]

SEO

Now Accepting Session Pitches For SMX East NYC

Do you have a topic you’d like to see covered in a session at SMX East NYC on October 4-6, 2010? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Please […]

SEO

In-House SEM & Affiliate Search Engine Marketing Terms

There are few topics in search engine marketing with such varying, vehement opinions as affiliates and PPC marketing. Allow affiliates to bid on brand terms? Allow them to buy search engine marketing at all? In-house search engine marketing and affiliate program managers should debate the issues and benefits below and define search engine marketing policies […]

Google

EU To Search Engines: Get Rid Of Your Data, No Keep It

Arguing forcefully that it’s necessary to protect privacy, the “Article 29 Working Party” of the European Parliament has been trying to get search engines to cut their search data retention to six months. But in a crazy turn of events, a proposal that would directly contradict those efforts and require retention for up to 2 […]

Google Ads

Google Click To Call Ads In UK Allowing More Phone Numbers

The Google AdWords Blog announced they are now allowing UK advertisers to use more types of non toll-free numbers in the United Kingdom within the click to call AdWords program. Google said, “until now, you could only include free phone numbers (e.g. those starting with ‘0800’), or phone numbers with a local area code (e.g. […]

Analytics & conversion

The READY Conversion Optimization Framework

There’s a wealth of good advice about conversion optimization out there. But when you’re working on a particular landing experience, it can be hard to remember all of the factors in play. Many times, I’ve found myself wanting a quick reference for evaluating a page’s “conversionability.” I was picturing a kind of checklist that was […]

Google Ads

And Now, Google Itself Runs Oil Spill Ads

We’ve covered earlier how both BP and legal firms are advertising on Google. Now Google itself is targeting oil spill related terms to drive people to its “Crisis Response” page. A search for [gulf oil spill] returns an ad from Google that reads “Latest Oil Spill Update: Watch live video of the oil spill cleanup […]

Google News

SearchCap: The Day In Search, June 15, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Little Known But Powerful: Google’s Export Planning Tool Google’s Export tool was developed to help businesses identify overseas market opportunities for expanding their business. While not perfect, it does allow companies […]

PPC

Little Known But Powerful: Google’s Export Planning Tool

Google's Export tool was developed to help businesses identify overseas market opportunities for expanding their business. While not perfect, it does allow companies new to international marketing to discover potential markets by leveraging multiple Google tools to translate keywords then weigh market potential based on search volume and average cost per click data.

LinkedIn

How To Use Linkedin To Generate Business

While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Legal Incorporation Services […]

Google

Twitter Places: How It Might Challenge Google’s Local Dominance

One of the big, unanswered questions in the local search space is, Who’s going to do the best job of marrying location with real-time context. Twitter is hardly the first to try, but it may have the best chance to succeed. On Monday, the company announced Twitter Places, a new feature that’s being rolled out […]

Google Analytics

SearchCap: The Day In Search, June 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blog: Google’s Dylan Casey On How Real Time Is Changing Search Next up at TWTRCON, where I’m at today, an honest-to-goodness search panel! Moderator David Berkowitz of 360i will be […]

Paid social

Live Blog: @bpglobalpr On “When Twitter Trashes Your Brand”

I’m at TWTRCON today, where “Terry” — AKA “Leroy Stick” — the mystery man behind the wonderfully entertainly parody @bpglobalpr account is speaking. Will we learn his real identity? I’m not expecting this. CBS News had a video interview with him where his identity was kept hidden. That was also true of his statement to […]

Local

My Business Got A Bad Review. Now What?

The worst fear of a restaurateur used to be opening the newspaper to find a critical review of his or her food. Same for performances or new products and gadgets. This anxiety could keep business owners up at night—but at least they knew when to expect a review to hit the streets.

Google

Google Squared Answers Now On Google Mobile Results

The Google Mobile Blog announced that Google Squared which now helps power answers on Google.com is now powering some answers on Google Mobile Search. You can see this yourself by visiting google.com on your iPhone, Palm WebOS or Android-powered device in English. Here is an example on [star wars release date: When you tap on […]

Content

Only 10% Of Businesses Would Pay For Foursquare: Survey

Only 10% of businesses that are currently using Foursquare as a free marketing tool are willing to pay for the service; that’s one of the interesting survey results presented last week during the “Location Services: The New Local Search?” session at the SMX Advanced conference in Seattle.

Bing

When Google Fails, Yahoo & Ask.com Win: Study

With Google owning the search landscape, the best other search engines can hope for these days is to be a searcher’s second-favorite option — the place we go when Google doesn’t help us find what we’re looking for. According to a new report from Chitika, Google users go to Yahoo and even Ask.com much more […]

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