More from Search Engine Land: Page 2

Content

B2B Blogging: Your “Social Media Boomerang”

In a previous article, I discussed why every business should embrace blogging. I mentioned the concept of a “Social Media Boomerang” and now would like to expand on this topic and explain why it’s the secret sauce to every successful B2B blog. Consider your business’s website for a moment. In your effort to optimize your […]

SEO

Eye Tracking Study Shows Importance Of Search Snippets

A new eye tracking study done in Spanish by Mari-Carmen Marcos and Cristina González-Caro at Pompeu Fabra University in Barcelona and published July 2010 (Spanish PDF over here) was translated by Ani López reveals some new insights into searcher behavior. The study shows that the search snippet, often the meta description from the site, is […]

Apple

StreetSpace Sues Google, Nokia, Apple, Mobile Ad Networks For Infringement Of Location-Based Ads Patent

StreetSpace is a company you probably haven’t heard of, but it’s not a so-called “patent troll” seeking to cash in on unimplemented intellectual property. Rather StreetSpace is a company that has been around since 1999 and installs internet kioks in public spaces, such as airports, retail locations and restaurants. Here’s a description of its main […]

LinkedIn

Remember To Connect With Your Brand Loyalists

Having a well known brand can be a wonderful thing—you have a base of customers who know and trust your offerings. However, marketers often ignore this brand loyal segment, and chase after new customers instead. While developing new business is a necessity, marketers shouldn’t let existing customers get left behind.

Google

Study: Google Book Search Doesn’t Hurt Publishers, May Help Them

While the wait continues for a decision in the long-running Google Book Search lawsuit and settlement proposal, a new study throws cold water on the idea that Google Book Search is bad for the publishing industry. And the study suggests that Google’s scanning and digital previews of books may be helping publishers sell more books. […]

Apple

SearchCap: The Day In Search, August 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Yahoo’s Results Now Come From Bing Yahoo just announced the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete. The search ads are […]

SEO

Why I Didn’t Buy Links, But Seriously Considered It

About 3 years ago while I was an SEO infant, an especially slick, Canadian-born, industry veteran introduced me to the people at LinkExperts. “You’ve got to use these guys.  They are the only way to get some killer links, it’s expensive but it’s totally worth it.” I eagerly called LinkExperts, went through a Powerpoint dog […]

Bing

Official: Yahoo’s Results Now Come From Bing

Yahoo just announced the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete. The search ads are still from Yahoo but the free, organic results are now powered by Bing in the U.S. and Canada. Shashi Seth, Senior Vice President of Yahoo! Search Products, said ” I am […]

Yelp

How Core Components Of Social Media Have Made Us A Connected World

While ‘social media’ may not be a completely new term (see the recent Forbes Magazine article for examples of great social media campaigns that began in the 1990s), the fast development of what social media has now become in the past years is staggering. The Influence of Twitter and Facebook There are more people on […]

Paid social

Topsy: Now Searching Tweets Back To May 2008

Looking for old tweets? Look to Topsy. The service has just expanded to have what it claims to be the largest searchable collection of past tweets, over 5 billion of them, stretching back to at least May 2008. That makes it more comprehensive than Google’s Twitter search or even Twitter’s own Twitter Search. Topsy will […]

Apple

Google, Bing & The Dance Of The iPhone

The iPhone may have been outsold last quarter by Android, but Apple’s phone remains at least for the time being the “it device” in the smartphone market. Google and Microsoft are both, let’s say, “ambivalent” about the iPhone. And, in some ways, Google and Microsoft/Bing have changed places vis-a-vis the handset. Of the three major […]

Advertising

Microsoft adCenter Temporarily Increases Bing Crawl Rates

The adCenter blog announced they will be temporarily increasing the standard crawl rate they use for detecting ad relevance on adCenter ads. The increase will show a crawl rate of up to 20 to 30qps, which they say is “accepted standards for crawl rates.” Here is the full message from adCenter: Along with our consistent […]

Ecommerce

Hunch’s Recommendation Engine Goes Local

Hunch has launched what its co-founder, Chris Dixon, calls an alpha version of a new local recommendation engine. You can access it at hunch.com/local. It’s not to be confused with Hunch’s existing Local category on the main Hunch.com site, and no one would confuse the two, anyway. The new Hunch Local is map-based (using Google […]

Link building

SearchCap: The Day In Search, August 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back to School Time: A Refresher Course on Writing Great Ads In this month’s column, we’ll take a quick refresher course on what goes into writing great ads and then we’ll […]

Local

Determining The Most Effective Local Advertising Strategy

In today’s rapidly changing media landscape, local businesses of every kind are tackling the same challenge: how do we determine which advertising platforms to incorporate into our marketing mixes? The race is on, it seems, to see who can reach the greatest audience by creating the largest presence across print, online and mobile. But while […]

PPC

Back to School Time: A Refresher Course on Writing Great Ads

In this month's column, we'll take a quick refresher course on what goes into writing great ads and then we'll evaluate a few recent ads to see if they make the grade. Well-written ads define your brand, differentiate your products from competitors, give searchers important information about your features and benefits and create long-lasting competitive advantages for your campaigns.

Google

Test: Google Updating Search Results As You Type

Rob Ousbey documented on video how Google is testing a feature where the search results on the page are updating as you type your search query. This is a form of search query refinement and Google Suggest that dynamically modifies the search results on the page as you type. Here is his video: The internet […]

Google

Find More Sizes Of That Image On Google Images

If you search for an image on Google Image Search and then mouse over the result, Google will let you find “more sizes” of that image. For example, I searched for [cow] and hovered my mouse over the first result. As you can see, there is a link to “more sizes” for that image: When […]

Bing

Behold “The King Of Bing Maps”

This summer Microsoft held a competition to promote and popularize its Bing Maps developer SDK and Map Apps. I was privileged to be one of the three judges who reviewed the finalists and voted on them across a range of criteria. The other two judges were Josh Lowensohn from CNET and Joe Francica from Directions […]

Apple

SearchCap: The Day In Search, August 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: De-Mystifying Cost Per Action and Its Impact On Search Marketing: Webcast next Tuesday Next Tuesday at Search Marketing Now, Jeremiah Andrick, Online Customer Acquisition Manager at Logitech will discuss Cost Per […]

Google Analytics

Remarketing For Everyone With Google AdWords

It seems every few months a new feature of Google AdWords rolls out destined to make it easier for the do-it-yourselfer to compete with the big-wigs in Google Sponsored Results. Earlier this year, Google made it easier for small-to-medium size business owners to compete with larger international competitors within the display advertising arena. What changed? […]

Google

Google, The Movie?

Deadline New York reports Google might make it to the movie screen. Deadline said Groundswell Productions and producer John Morris are attempting to acquire movie rights to the book “Googled: The End of the World As We Know it.” The film will be about Google’s co-founders, Sergey Brin and Larry Page, rise to riches and […]

Content

Even Lasik Surgeons Have To Pay Attention To Search Behavior

Like many small business owners, you’ve just hung out your shingle for your new business: a Lasik Surgery practice. You know that there are a lot of folks who are blind as a bat, and hate their coke-bottle glasses. You’ve paid good money for your website, but the customers are slow in coming. Why? And […]

SEO

SES SF Live Blogging Recap: Day Three

Below is the live blog coverage of the sessions given today at the Search Engine Strategies San Francisco conference. If you are aware of other live blog coverage, feel free to link to them in the comments. 4 Ways To Build Instant & Sustainable Trust Online, AIM Clear Blog Advanced Keyword Research — SES San […]

Apple

SearchCap: The Day In Search, August 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Dominated By One Domain Is it a test? Is it a bug? Is it a permanent change to Google’s search results? No one knows, and Google hasn’t answered […]

Apple

Google Search Results Dominated By One Domain

Update: Google has confirmed that this is a ranking/UI change. See statement below. Is it a test? Is it a bug? Is it a permanent change to Google’s search results? No one knows, and Google hasn’t answered our questions about it yet. What’s “it”? As Malcolm Coles describes in a blog post today, Google is […]

SEO

Don’t Overlook Conversion Events

In our industry, we tend to become obsessed with topics like Keywords, Demand, Ranking, Paid Campaigns, Optimization, Algorithm changes, etc. What we tend to lose sight of is the real point of search – what do people do when they get to your site? Search is simply one of many vehicles to get qualified traffic […]

Apple

Making Sense of Facebook Places

One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and […]

PPC

Step-By-Step: Your First Keyword Report

To really dive into the nitty gritty of your account performance, you’re going to have to generate some custom reports. That’s because while the engine dashboards provide some top level data on your reports, they’re too general and non-specific most of the time to be really useful. Today I’ll take you step-by-step through your first […]

Link building

SES SF Live Blogging Recap: Day Two

Below is the live blog coverage of the sessions given today at the Search Engine Strategies San Francisco conference. If you are aware of other live blog coverage, feel free to link to them in the comments. Bing: A Powerful New Choice in Search — SES San Francisco, BruceClay.com BJ Fogg SES SF Keynote: Technology […]

Local

Live Blogging the Facebook Places Launch

I’m at Facebook HQ in Palo Alto where CEO Mark Zuckerberg is on stage in a jam-packed room that more resembles a wedding or luau than a press conference. He’s now announcing Facebook Places. He says Facebook Places seeks to accomplish three goals. Helping people share where they are See who’s around you See what’s […]

Google

Germans Can Opt-Out Of Google Street View

As we mentioned last week, Google is now allowing German residents to opt-out of having buildings shown in Google Street View Germany. The removal request page begins by saying that it’s “a pity” that the user wants to make a building unrecognizable in Street View.

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