SEO

Yahoo CEO Bartz Announces Exec. Departures, Speculation About Bartz’s & Yahoo’s Future Begins

Yahoo has seen a long list of talented people leave the company during the organizational turmoil of the past few years. However it appeared the company was stabilizing and potentially even back on track toward growth and forward momentum. However AllThingsD earlier reported and today confirmed (before official confirmation from CEO Carol Bartz) that three […]

Google Analytics

SearchCap: The Day In Search, September 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google URL Shortener Opened To The Public Just what the world needs, another URL shortener, right? Google seems to think to, and it’s making its own widely available to anyone — […]

Content

Facebook Tops Yahoo As No. 2 Video Site

There’s no drama or news when talking about the most popular video site on the web; that battle was won long ago by YouTube and doesn’t seem likely to change anytime. But after that, the landscape changes a bit. Hulu and VEVO seemed like they might be on the rise, but now it’s Facebook that’s […]

Google

Google Street View Reaches All 7 Continents; Yes, Even Antarctica

Cue the privacy complaints from penguin lovers everywhere. These happy little creatures, sitting on a perch in the middle of Antarctica, have been captured by human cameras without their knowledge and permission and can now be seen on Google Street View. Quelle horreur! Bad news for penguins is great news for the rest of us, […]

Ecommerce

The Flintstones Google Logo: Yabba-Dabba Do!

As expected, today in the U.S. is the 50th anniversary of the popular animated TV show, The Flintstones. The Flintstones first aired on ABC on September 30, 1960 and has been in virtually all American’s homes since then. To celebrate the show’s 50th birthday, Google has a special logo depicting the show. This logo is […]

Local

Mapquest Launches New Atlas For Students — With CIA Data

Mapquest has launched a useful new site: Atlas.Mapquest.com. As the name suggests it’s an interactive atlas, directed toward students and teachers, with tons of useful data and information — from the CIA. There’s a wealth of information here (as one might expect from the CIA) about populations, culture, the economy (and of course the military). […]

Google

Google Phone Gallery Presents A Comparison Engine For Android Handsets

It’s the return of the Nexus One online store. In fact the old URL for the Nexus One site is now occupied by a mini shopping comparison site for Android handsets called the “Google Phone Gallery.” Note that it’s called Google Phone Gallery and not “Android Phone Gallery.” Indeed, it’s meant to showcase “Android-powered devices […]

PPC

PPC Testing Part 4: Google’s AdWords Campaign Experiments Tool

For those of you just getting into paid search, count yourselves lucky. You’re lucky not only to have landed in one of the hottest fields in marketing, but also lucky not to have gone though some of the major workflow frustrations that have now been addressed and fixed in the first ten years of paid […]

Google

Google Instant Expands, Adds Keyboard Navigation

Google Instant is expanding. The company has just announced new features and wider availability of the search-as-you-type feature. Let’s start with the latter; Google says Instant is expanding in two ways: Google Instant On Vertical Search Properties: In addition to being available on Google.com searches, Instant Search is now functioning on “many” of the vertical […]

Content

Google Sends Mixed Signals On China: Hiring But Future “Uncertain”

Ross LaJeunesse, Google’s Asia government affairs chief told an audience in Hong Kong that Google remains “committed to China and to our Chinese users” but added that its future in Mainland China is “uncertain.” At the same time, Google has reportedly been hiring people to protect its shrinking share in the world’s largest internet market. […]

Apple

SearchCap: The Day In Search, September 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Your Inhouse Social Program Win Awards? Recently I decided to delve deeper into social media than I ever have. Trying to wrap my head around the actual value behind social, […]

Link building

Will Your Inhouse Social Program Win Awards?

Recently I decided to delve deeper into social media than I ever have. Trying to wrap my head around the actual value behind social, in its many forms, I began actively posting on Twitter – like a madman. My goal was simple: get more followers. No clue what I’d do with them, but getting them […]

Google

How To Use Google Instant As A Powerful Link Building X-Ray

Google instant caused a near freak out within the SEO world, but oddly there has not been a peep about Google instant and link building. Have a look at the below Google search results as of 9/28/2010. Exact Match Search Term Results “google instant and seo” 36,700 “google instant and ppc” 25,800 “google instant kills […]

SEO

58% Of Americans Research Products Online: Pew Study

U.S. adults are going online more frequently to search for information about products and services. According to a new report from the Pew Research Center, 58% of Americans conduct such research online “at least occasionally.” That’s up from 49% who said the same thing in 2004. When applied strictly to the Internet-using population in the […]

SEO

IAC Boss Barry Diller Disses Ask, Says It Has “No Value”

Like a father disowning his own child IAC’s Barry Diller seems to have all but written off the search engine he paid almost two billion dollars for a few short years ago (update: see Barry Diller statement below). According to TechCrunch, Diller told a conference audience (partial paraphrase) that today Ask had “no value.” I […]

Local

WATCH: Google Street View Changes Pepsi Truck Into Coke

Gizmodo reports if you view the Google Street Views of 3800 ontario est,montreal and then move forward one step on the street view image, the Pepsi truck turns into a Coke truck. Here is a picture of me at the intersection near 3800 ontario est: When I move forward, using the arrows on the street […]

Paid social

Twitter To Launch Promoted Accounts

If you’re looking to grow your Twitter following, it might help to have your name and avatar show up when Twitter shows logged in users “Who to follow” on Twitter.com. And sometime soon, you’ll be able to pay for that exposure. It’s the latest offering in Twitter’s ongoing efforts to help users find new accounts […]

Google

Google Introduces “Hyper-Local” Search Ads For Mobile

Adding to its growing portfolio of mobile search ads exploiting location, Google is introducing a “hyper-local” ad capability that shows users the precise distance to the advertiser’s business or location — right now.  The ad units are denoted by a blue pushpin and feature click-to-call and an expandable map. This new announcement comes on the […]

Ecommerce

Coming Tomorrow: The Flintstones Google Logo, Yabba-Dabba Do!

Today/Tomorrow is the 50th anniversary of the popular animated TV show, The Flintstones. To celebrate, Google’s running a special logo in the shows honor. Those in the US will begin seeing it tomorrow. But where it’s September 30 elsewhere in the world, such as Google Australia, you can see the logo now. The Flintstones first […]

Bing

Microsoft’s CEO, Ballmer: Google Is “Copying” Us

The Seattle Times Newspaper published an interview with Microsoft’s CEO, Steve Ballmer. The interview covered many topics but I wanted to highlight the search specific topics. Ballmer in the interview said, “They’re [Google] starting to look at the stuff we’re doing and copying it back. What is it? Imitation is the sincerest form of flattery.” […]

Google

Google Translate Conversation Mode

The Google Operating System blog posted a demonstration by Google of a new Google Translate feature. The feature will be available on Android phones in the next few months and it is named Google Translate Conversations. The video demo below shows how one person is talking English to another person, who responds in German. The […]

Google SEO

Google Refreshes Its SEO Starter Guide

Back in November 2008, Google published a 22-page PDF guide to SEO. The company has just updated that to provide some new features and content. You can download the new 32-page PDF guide over here. In particular, Google added a glossary of definitions and terms, additional example images to support the content in the guide, […]

Apple

SearchCap: The Day In Search, September 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Use Referrers To Track Link Building Efforts Last month, I wrote about how to use your site’s bounce rate for link building purposes. Someone emailed me privately to ask […]

Content

How To Use Referrers To Track Link Building Efforts

Last month, I wrote about how to use your site’s bounce rate for link building purposes. Someone emailed me privately to ask if there were any other (perhaps not so standard) metrics that I used outside of toolbar PageRank, keyword rankings, and traffic. In an effort to see if I could find something I’ve never […]

Paid social

Twitter Attempts To Turn Back The App Tide

Twitter’s recent interface update is probably the single biggest change to the site since its launch. By expanding its columns to see multimedia content straight from tweets, it shows that Twitter is looking at how to engage a wider audience, and to provide a richer experience for advertisers. [youtube]https://www.youtube.com/watch?v=rIpD7hfffQo[/youtube] By keeping the roll-out to Twitter.com, […]

Apple

Report: Google Buying Social Calendar, Acquisition Count Dwarfs Rivals

It’s being reported this morning that Google is buying a “social calendar” for mobile devices called Plannr (we’re back to the heady vowel-free days). There have been a number of largely unsuccessful efforts to create group or social calendars in the past and there are several existing competitors in the segment, most notably Plancast. The […]

SEO

Create A Global SEO Center Of Excellence

My last article on Integrating Search into the Localization Process prompted a few emails from people asking what other areas are important to the process, and how they can integrate them into the SEO process. My recommendation has always been to develop a search council or search center of excellence (COE) that fosters collaboration between […]

Google

Xmarks Shuts Down After Failing To Sell Its Search Engine

Xmarks, the popular browser bookmark synchronization service, is going to shut down on January 10, 2011. Xmarks is a free service that saves your bookmarks across different browsers and different computers, and currently boasts about two million users. I’m a longtime user and fan of the service, going back to when it was called Foxmarks; […]

Apple

SearchCap: The Day In Search, September 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Turns 12 Years Old Today Today is Google’s 12th birthday and to celebrate, Google has posted a special Google birthday logo cake. The birthday cake was designed by Wayne Thiebaud, […]

Bing

Bing iPhone App Adds Flight Price Predictions & Better Maps

Bing announced they have released a new version of their iPhone app that has better travel and mapping features. The travel feature now takes advantage of their Farecast acquisition, where you can now get Bing flight price predictions on your iPhone. The price predictions let you know if you should buy or wait to buy […]

Ecommerce

Wolfram Alpha App Coming To Android

Wolfram Alpha announced a native Android app is on its way to the Google mobile operating system, Android. It is expected about a year after they introduced the Wolfram Alpha iPhone app. The launch date is October 6, 2010 and they are working with T-Mobile to launch the app. The app will be available for […]

Ecommerce

Google Turns 12 Years Old Today

Today is Google’s 12th birthday and to celebrate, Google has posted a special Google birthday logo cake. The birthday cake was designed by Wayne Thiebaud, an 89 year old artist. Wayne Thiebaud is well know for his work in painting and drawing cakes, pastries and other food items. Is today, September 27th, Google’s real birthday? […]

Apple

Study: Apple Gets More Positive Ink Than Google

A newly released year-long study by the Pew Research Center’s Project for Excellence in Journalism looked at US tech coverage in general and individual company coverage in particular and found some interesting things. Most of the technology coverage from June, 2009 to June 2010 was positive. However the single biggest story was about the dangers […]

PPC

Google Instant: The Impact On Paid Search

Google Instant rolled out September 8th to much fanfare and ballyhoo. The search marketing industry has been abuzz ever since with speculation about the impacts on both paid and natural search. Our firm has taken a pretty close look at the initial impact on paid search performance and we want to share our findings with […]

Apple

Let The Cold Calling Begin: Google, Apple, Others Settle Anti-Recruiting Complaint With DOJ

Last week the US Department of Justice (DOJ) trumpeted a settlement with six firms over recruiting practices, which had been under investigation as anti-competitive. The firms involved are Apple, Google, Intel, Adobe, Intuit and Pixar. The claim was that they agreed not to “poach” employees from one another, allegedly to depress wages: The department said […]

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