More from Search Engine Land: Page 2

Local

Three Things Small Businesses Really Need

For nearly a decade, we have watched small businesses steadily shift their marketing spend from offline to online, but it is only now that we are coming to a key realization: unlocking the local opportunity is not just about capturing transitions in small business spending; rather, it is about understanding the unique pain points of […]

PPC

Maximizing Paid Search Campaigns For The Holiday Shopping Schedule

The holidays are just around the corner, and with shoppers gearing up for the holiday rush, smart marketers are already preparing their paid search campaigns for the 2010 season. By evaluating consumer trends from last year’s holiday season we found some interesting insights that will help marketers be even more successful this year, including a […]

Google

Google Convicted Again In France Over Google Suggest

For the second time this year, Google has lost a lawsuit in France related to the search suggestions that appear on Google Suggest. The recent case involved the appearance of the words “rapist” and “satanist” in search suggestions for the plaintiff’s name. The plaintiff had previously been convicted on appeal for corrupting a minor, but […]

Apple

Need Pre-Facebook Movie Drama? Go Read “Googled” This Week

With the Facebook movie’s debut a week away, how about something to keep you entertained while you wait? A book. About that other major internet drama story, Google. The book? “Googled, The End Of The World As We Know It,” by Ken Auletta. Googled came out at the end of last year, and I’ve been […]

Google Ads

Google Releases Updated Keyword Tool, Explains New Volume Counts

Google says its new keyword tool — which should be referred to as “The Keyword Tool” going forward — is out of beta and ready to replace its two predecessors: the original keyword tool and the Search-based Keyword Tool. Google recommends using the updated tool while logged in to your AdWords account, but says it […]

Apple

SearchCap: The Day In Search, September 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google & Apple Extend Search Deal, Emerge As “Frenemies” Not “Froes” WPP Group’s CEO Sir Martin Sorrell was the one who coined the term “froe” to describe Google. He said in […]

Google Analytics

Social Voting Sites Dying & Struggling

It’s been a rough week for two of the bigger players in the social voting space. Propeller, an AOL-owned property that grew out of the old Netscape website, has announced on its home page that the site is shutting down on October 1st. The change was spotted by Search Engine Watch. Propeller was pitched as […]

Content

And The Winner Is: Search’s Rich List + Most Valuable “Startups”

People love lists. Publishers love lists too because they sell copies of traditional print newspapers and magazines and, online, they generate lots of clicks and page views. For example, the HuffingtonPost has become a veritable archive of slideshows: “the 10 best places to live,” the “hottest beach bods of the summer” and so on. US […]

Apple

SearchCap: The Day In Search, September 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt: Forcing Carriers To Provide “Clean” Android Would Violate Principle Of Open Source One of the disturbing things about the Skyhook Wireless lawsuit against Google is the allegation that Google made […]

Google

Schmidt: Forcing Carriers To Provide “Clean” Android Would Violate Principle Of Open Source

One of the disturbing things about the Skyhook Wireless lawsuit against Google is the allegation that Google made Motorola drop Skyhook as a location provider, especially when Google CEO Eric Schmidt said last week that such restrictions would be “violating the principle of open source.” Schmidt’s comment came during a press lunch at the Google […]

Google

Czech Republic: Google Street View Invades Privacy

Google’s Street View continues to face resistance, particularly in European countries where the service has more recently been rolling out. Today brings news that privacy officials in the Czech Republic are refusing to allow Google to resume capturing images with its Street View vehicles. According to a story in The Guardian, the Czech Office for […]

Content

Google Wins YouTube Copyright Case In Spain

Google says that it’s won a copyright infringement case in Spain over the uploading of copyrighted videos by YouTube users. Telecinco, a Spanish broadcast TV channel, had argued that YouTube is responsible when its users upload videos that infringed on the channel’s copyrights. According to Google’s blog post about the legal decision: The court rejected […]

Local

Local SEO Tips For Franchise Operations

Recently, a friend of mine who works in SEO called to pick my brain about why a particular business wasn’t showing up well online. The business, a Family Dollar Store franchise in Albuquerque, received an 8% customer reach score. When he searched on Google for “dollar store” in Albuquerque, the business did not show up […]

Local

Mapquest Advances ‘Open’ Strategy With Euro Sites

Mapquest is continuing down its new “open” path with OpenStreetMap. Previously the AOL company announced an investment in the open-source mapping community and the creation of “Mapquest Open” a parallel, crowd-sourced mapping effort in the US and UK based on the OpenStreetMap data. Now that initiative is being expanded across Europe to France, Italy, Germany […]

PPC

PPC Testing Part 3: A Campaign Optimization Walkthrough

In the first two posts of this series (PPC Testing Part 1: The Ground Rules and PPC Testing Part 2: Optimization Cheat Sheet), the basic rules have been set and you’ve learned some of the optimization points you have to work with in order to gain more efficiencies in your accounts. However, for some, the […]

PPC

Yahoo Launches Advertising Solutions Portal

Yahoo has launched a new portal dedicated to online advertising. It’s called, you could’ve guessed: Yahoo! Advertising Solutions. Yahoo says the content on its new ad portal is meant to inspire and educate advertisers. It features demos, articles, videos, and a “keynote video” featuring Seth Godin. Yahoo touts the new site as … a leap […]

Google

Google New: Find Google’s Latest Releases At One Web Page

Google announced a new portal named Google New. Google New is the one stop shop to find all the latest Google product and services. Google New seems to aggregate all the Google blogs and shows the latest posts from them on this site. It provides a search box to search for Google products. It also […]

SEO

Lawsuits & Lemonade: There Really Is No Such Thing As Bad PR

For my inaugural post as a regular columnist for In House SEO, I’ve been trying to come up with a way to introduce myself and our company, Avvo, without making the post about myself and Avvo. Last week, the writing gods delivered in the form of a lawsuit filed against Avvo.  The saying, “there’s no […]

Google

Rich Snippets Finds Its Way To Google Places/Maps

The Google LatLong Blog and the Google Webmaster Center blog announced support for rich snippets on the Google Maps and local results. Google said the “use of Rich Snippets can help people find the web pages you’ve created that may reference a specific place or location.” Google added using these structured HTML formats will help […]

Google Maps

Sunrise, Florida, Reemerges From Google Maps’ Bermuda Triangle

The city of Sunrise, Florida, is back on the map. On Google Maps. It mysteriously vanished more than a month ago, making it impossible to find anything in Sunrise via a Google search. Some local businesses have reported significant declines in online sales. The city’s mayor, after contacting Google and failing to get a call […]

Bing

Microsoft Launches A New Loyalty Program: Bing Rewards

Prior Microsoft search loyalty programs, SearchPerks and Cashback, were retired. But maybe the third time’s the charm: today Microsoft is rolling out Bing Rewards Preview (beta). It’s a credit card or airline-style loyalty program that offers users credits that can be redeemed for products, gift cards or charitable donations. People must first install the Bing […]

Analytics & conversion

Adchemy Promises Better Search ROI Through Intent-Based Ad Copy And Landing Pages

Billing itself as one of the “best kept secrets in Silicon Valley,” Adchemy is a technology provider that promises to help search marketers “dynamically” create more relevant ad copy and landing pages at scale. The company recently released its WordMap application, which is intended for very large campaigns with millions of keywords but where the […]

Content

How To Manage A Thriving B2B Agency In Tough Economic Times

Successfully managing a marketing agency has never been an easy task, and has recently become even more difficult in these tough economic times. That said, B2B agencies that can steer their way thru this current minefield will be in a great position to thrive once the economy is in full recovery mode. As the CEO of a mid-sized, B2B search marketing agency, I’d like to share a few thoughts on ways to improve your odds of navigating through these difficult times.

SEO

Boosting Consumer Packaged Goods Brand Awareness Through Paid Search

All Steve wanted was tooth-whitening toothpaste. Instead, he got 282,000 search results. Not surprisingly, he didn’t know where to click. Suffice it to say, he felt a tad lost in the sea of search. But such information overload actually represents an opportunity for savvy CPG marketers. Understanding The Opportunity Today, brand awareness is king. A […]

Google

Google Sues “Rogue Pharmacies” To Block Them From Advertising

Google is taking what it calls “rogue pharmacies” to court in an attempt to prevent them from continuing to advertise on Google. In today’s announcement, Google says it has filed a civil lawsuit in federal court “against advertisers we believe have deliberately broken our rules.” Google positions the lawsuit as an almost last resort: Like […]

Link building

SearchCap: The Day In Search, September 21, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Aggregates Midterm Election Forecasts Google has joined forces with a handful of political web sites to track forecasts for the upcoming U.S. mid-term elections. Those forecasts are available now […]

Google Maps

Google Maps Aggregates Midterm Election Forecasts

Google has joined forces with a handful of political web sites to track forecasts for the upcoming U.S. mid-term elections. Those forecasts are available now at maps.google.com/elections2010. By default, the map begins by showing the outlook for nationwide Senatorial races. You can filter to see a specific state, data from a specific source, or you […]

Google

Google Updates Anti-Censorship Weapons

Earlier this year Google launched an innovative “Government Requests map,” which showed how regularly governments around the world were asking Google to remove information or content from its index and services. Google won plaudits for the initiative, as well as criticism from some governments that the map allegedly made look like censoring regimes. Yesterday Google […]

Google

Privacy, Profit & The Emergence Of Google’s “Evil Twin”

There’s a funny and satirical 1989 British film called “How to Get Ahead in Advertising.” The movie focuses on an ad executive, played by actor Richard E. Grant, who experiences an ethical and mid-life crisis. He develops a boil on his neck, which grows into a literal head (a kind of evil twin) and eventually […]

Google

Google Earth Ocean Layer Available On iOS & Android

Google added the ocean layer to Google Earth back in February 2009. In August, Google added the layer to Google Maps for Android and now it is available on iOS, iPhone, iPod Touch and iPads. With this update you can now scan the ocean using an Android of iOS device to learn more about the […]

Paid social

Digg v4: How To Successfully Kill A Community

Late last month, Digg.com released version 4 of the popular social news site and the response was horrific. In a web poll from Mashable.com, users overwhelmingly selected the previous version as the better site with version 3 garnering 78.4% of the total votes. I have been an avid user of Digg since 2007, spending countless […]

SEO

Numbers: The Most Universal Language Of Search

Numbers can actually help you to market your product if you understand how important they are -- especially to significant far eastern markets such as China. Universally understood, numbers may well have wider applications for your international search marketing campaigns than you, at first, expect.

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