More from Search Engine Land: Page 4

Apple

Playing With YouTube Leanback On Google TV: Nice!

Today at YouTube, I had a chance to play briefly with YouTube Leanback, best described as a way to channel surf YouTube on your regular TV. It was pretty cool. Here’s my quick impressions and a short video of it in action. I tested out Leanback on one of the new Sony televisions that are […]

Apple

SearchCap: The Day In Search, October 15, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics: Goodbye Site Overlay, Hello In-Page Analytics Google has removed the “Site Overlay” tool from Google Analytics and replaced it with a new one called “In-Page Analytics.” It’s fairly similar […]

Google

Google Testing Images On Google India’s Home Page

Amit Agarwal reports Google is testing scrollable images on the Google India home page. I personally do not see it, but here is a picture and video from Amit. I should note, Google Korea has had an animated home page in the past. But these images on Google India seem very interesting. Amit explains the […]

Local

Google Segmenting, Categorizing Reviews On Places Pages

Google is now “segmenting” and separating local reviews from third parties such as Yelp from those of its own user-reviews. It has also added favicons next to the third party reviews to offer some “branding” on Places Pages. David Mihm noticed this yesterday. Here’s what it looks like on a Places Page for popular San […]

Google

Google Testing Colored Top Navigation Bar & AdWords At Bottom

William Vicary tweeted that he is seeing a colorful Google top navigation bar. The navigation bar is very similar to what is there now, except for the colored stripe at the top and the settings icon at the right of your email address. I assume the icon replaces web history, settings and signout links to […]

Content

How Consumers Search For A Perfect Meal

How do consumers find the perfect restaurant? Word of mouth plays a role, but there are other elements at play. How important is your brand? Is value more important than quality? What role does content play in this quest? Here I take a look at the term “restaurant” to show what consumers value when searching […]

Ecommerce

Yahoo.com Is Down

Right now, Yahoo.com, one of the most visited sites on the Internet, is down. No one can reach it. Currently there is no explanation on Yahoo’s official Twitter account, @yahoo, but we see tons of complaints that it is down on Twitter. Some are reporting that Yahoo is not down but extremely slow. Update: About […]

Google News

SearchCap: The Day In Search, October 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q3: $7.29 Billion, Display And Mobile Showing “Momentum” Google said it earned $7.29 billion in Q3 2010, an increase of 23% compared to the same period in 2009. Quarterly growth […]

Google

Google Q3: $7.29 Billion, Display And Mobile Showing “Momentum”

Google said it earned $7.29 billion in Q3 2010, an increase of 23% compared to the same period in 2009.  Quarterly growth was 7%. Although these numbers aren’t broken out (update: see below), the Eric Schmidt quote included in the press release highlighted display and mobile as having “significant momentum.” Here’s the quote: “Google had […]

SEO

A Tactical Guide To Becoming An SEO Ubergeek

So you’re sitting there thinking: how can I take my SEO chops to the next level? Well, I am sure hoping you are, or have at some time along the path. But where to start? To me an SEO that doesn’t understand information retrieval (IR) is like the web developer that doesn’t know HTML. You […]

Analytics & conversion

How To Add Custom Tracking To Google AdWords

Many advertisers use keyword level tracking in AdWords destination URLs. This allows your server to track the source of paid search traffic hitting the site. Recording this data with each inbound paid click allows you to collect your own data for analysis. It is possible to track the search engine, account, campaign, ad group, keyword, […]

SEO

How Would An AOL-Yahoo Merger Affect Search?

There are rumors flying that AOL and private equity firms may be trying to buy Yahoo in a complex transaction that would involve a likely sale of Yahoo’s stake in Alibaba. Matt wrote up the item last night. Bloomberg has more this morning suggesting that, as with Microsoft a couple of years ago, Yahoo is […]

Content

Google & NBC Break TV Ad Deal

About two years ago, NBC and Google teamed up to enable Google to sell TV ads to be aired on NBCU cable channels. adWeek reports the deal has be “aborted.” adWeek said: NBC Universal and Google have discontinued their ad sales partnership begun in 2008, the companies have confirmed. The split deprives Google’s TV ad […]

Google

Google Testing New Sitelink Formats?

Chris Hamlin emailed me screen shots of Google testing a new layout for the Google Sitelinks, the little links under a search result that provide quicker navigation to important pages within the site. Here are some screen shots sent by Chris, showing bolded links, with URLs, followed by normal sitelinks. Single one line sitelinks, and […]

PPC

Step-By-Step: Create An AdWords Content Campaign

In last week’s post, you were introduced to the concept of contextual targeting via the search engines. Let’s review: Contextually targeted ads are non-search triggered and do not appear on search engine sites, but rather on partner sites elsewhere on the web. Web publishers set up accounts with search engines to display ads on their […]

Analytics & conversion

3 Reasons Not To Run Conversion Tests

Testing is a hot topic. But before you decide what to test and which kind of test to run, step back and ask an even more basic question—whether to bother testing at all. In this article, I’ll take a quick look at three situations where the answer to “should I test?” is most likely a […]

SEO

Rumor Mill Heats Up Over Yahoo-AOL Deal

Rumors are circulating tonight that Yahoo might be a candidate to be bought, possibly by some combination of AOL and various private-equity firms. The Wall Street Journal report is citing “people familiar with the matter” who describe this as one possible scenario: Silver Lake Partners and Blackstone Group LP are among the firms that have […]

Google Analytics

SearchCap: The Day In Search, October 13, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook On Social Search: ‘We Want To Work With Everybody’ That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press […]

Bing

Facebook On Social Search: ‘We Want To Work With Everybody’

That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press event today. He expressed openness to working with others (read Google or Yahoo) as a philosophical matter. I followed up with Brett Taylor, Facebook CTO and former Googler, about Zuckerberg’s remark. I said to […]

Google

Google Revamps Link Reports In Webmaster Tools

The Google Webmaster Central Blog announced they have updated the link reports within Google Webmaster Tools. The new reports show you three things in general: The domains linking most to your site The pages on your site with the most links A sampling of the anchor text external sites are using when they link to […]

Bing

Live From Today’s Bing/Facebook Announcement

We’re here at Microsoft’s Mountain View campus, waiting for news from Bing and Facebook. I’m liveblogging the event; Greg Sterling is sitting next to me ready to provide the color commentary, and Danny Sullivan has written an in-depth analysis of the new features that we’ll link over to as soon as the embargo lifts in […]

Content

Ready For PPC Remarketing? 4 Questions To Help You Get Started

Time? Money? Can you afford to waste either? Probably not, especially if you’re a B2B marketer. But you could end up wasting both if you don’t ask the right questions before you launch your remarketing campaign. The Opportunity Much like the hottest new toy for the holidays, remarketing via PPC is a new AdWords offering […]

Bing

Bing (+ Facebook) Event Later Today — And We’ll Be There

As you’ve no doubt already seen, Bing is holding an event at Microsoft’s Silicon Valley Campus at 11:30 Pacific/2:30 Eastern. Microsoft’s Qi Lu will be speaking and Facebook will be there. There should be some interesting news coming out of the event and we’ll be in attendance to report and “live blog” it here. The  […]

SEO

Brand Challenges & Opportunities With Social Media & Mobile

Headaches for brands—and the people who manage them—are increasingly common when it comes to search results. More are on the way thanks to social media and the proliferation of smart phones. You should be aware of the impact on your brand because both social media and the use of smart phones to express opinions are […]

LinkedIn

ChaCha, The Tortoise Of Social Search, Keeps Plugging Away

ChaCha, which was one of the early Q&A or social search sites, is something of a survivor. It started out in late 2006 audaciously challenging Google with chat-based human-powered search and then reinvented itself in 2008 as a mobile site, with voice and SMS search. Repeatedly dismissed and even ridiculed it has defied critics and […]

Content

Yahoo Returns To No. 2 Video Site, Ahead Of Facebook

Facebook’s tenure as the number two video site in the U.S. was short-lived. According to the latest comScore video rankings, Yahoo returned to second place in September after Facebook held the spot in August. Here’s the chart for September: Video viewing overall was down slightly in September in the U.S.

Google

Google Maps & Earth Add New Imagery … From A Kite

Despite the march of progress and technology, sometimes humans just do it better. That’s the lesson to be learned from Frank Taylor, who’s in the middle of a five-year sailing trip around the world, and whose photos from the journey are being picked up by Google and added into both Google Maps and Google Earth. […]

Google Analytics

SearchCap: The Day In Search, October 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Help Clients Through Link Building Confusion This is my first column since returning from SMX East. Thank you to Debra, Danny, Chris, Karen, Elisabeth and everyone else who made […]

Link building

How To Help Clients Through Link Building Confusion

This is my first column since returning from SMX East. Thank you to Debra, Danny, Chris, Karen, Elisabeth and everyone else who made this a fantastic show. I even spent time in the exhibitor hall, which I haven’t been able to bring myself to do since back in the 90’s when a vendor brought in […]

Ecommerce

OneRiot Shutters Real-Time Search Engine, Focuses On Ad Network

OneRiot, one of the early entries in the real-time search space, has shut down its consumer-facing search engine that was previously available at OneRiot.com. The company has announced that it will instead focus completely on its advertising network. “Realtime search is still very important to us,” writes OneRiot CEO Tobias Peggs. But he says the […]

Google

Google’s Automated Cars: The Perfect Venue For Ads

Imagine this: You’re driving across town to catch a concert by a new artist that friends have been talking about for weeks. Only you’re not really driving. The car is driving itself. And you’re actually paying as much attention to the video screen on your car’s dashboard as anything. You’ve already bought the singer’s latest […]

Content

IAB: Online Ad Revenues $12.1 billion (1H), Search Is 47 Percent

This morning the IAB announced online ad revenues for the first half of 2010. According to the report, revenues increased 11.3 percent vs. the same period a year ago. Second quarter ad revenues were $6.2 billion, a 4.1 percent increase over last year. Total 2010 ad revenues to date (through June) were $12.1 billion. Search […]

Paid social

How To Use QR Codes In Social Media

Last week, I attended SMX East and spoke about “Facebook SEO: Free Ways To Be Found On Facebook”. One hot topic within the panel was how exactly to leverage one’s user base and get them to take the action steps on social sites. Whether it be “likes,” “check-ins,” or “followers” you are looking for, one […]

Google

Not Hot Air: Google Investing In Offshore Wind Energy

Google announced last night that the company has invested “in the development of a backbone transmission project off the Mid-Atlantic coast” that will help support future harvesting of power from offshore wind turbines up and down 350 miles of the US East Coast. The windmills have yet to be built, but this is key infrastructure […]

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