More from Search Engine Land: Page 3

Content

3 Dangers Of A Website Redesign For B2B SEO

Thrilled. That’s how Steve felt the day the new website redesign went live. The B2B site had been in development for months now, and he knew his boss would love it. But his excitement was short-lived. Almost overnight, the company’s search rankings tanked. Unfortunately, the search engines couldn’t crawl big chunks of the new site. […]

Google

Google One Pass: Publisher Payment System

The Google Blog announced a new tool to help news publishers earn money online with their content. The system is called Google One Pass and it enables publishers to use Google to charge for content and subscriptions to their content. Google said, “publishers can maintain direct relationships with their customers and give readers access to […]

Google

Official: Google On How & When Ranking Penalties Are Removed

Google’s Matt Cutts posted a video describing how and when Google will remove a search ranking penalty for a site. I will embed the video below for you all to watch. Matt explains there are two groupings of penalties a site can receive in Google. (1) Manual Penalties, such as reports submitted to Google for […]

Apple

Mapquest Takes On Google Navigation With Free Android App

Following the success of its iPhone app, Mapquest has released a free, voice-guided turn-by-turn navigation app for Android handsets. The new app differs in a couple ways from its older iPhone sibling. Most significantly it takes advantage of Android’s speech capabilities and includes OpenStreetMap data, which allows the app to be used outside the US […]

Google

Google Asks: Can Search Trends Predict The Oscars?

Search activity on Bing didn’t help predict the Grammy winners this year; Lady Gaga was the subject of about a zillion more searches than Album of the Year winner, The Arcade Fire. Klout scores also couldn’t predict the Grammy Award winners. In fact, social media as a whole failed to tell us who the winners […]

Advertising

Bing & Yahoo Align With Google’s Trademark Rules For Search Ads

Bring on the trademarked keywords in the U.S. and Canada, says Microsoft AdCenter. A policy change, which takes effect March 3, means ads appearing on Bing and Yahoo will soon able to be triggered by trademarked keywords, though only authorized users can include trademarks in the text of their ads. The shift brings Microsoft AdCenter […]

Google News

SearchCap: The Day In Search, February 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The State Of Online Marketing In Russia For online marketers, Russia offers two appealing qualities: It’s one of just five countries in the world where Google isn’t the market leader, and […]

PPC

The State Of Online Marketing In Russia

For online marketers, Russia offers two appealing qualities: It’s one of just five countries in the world where Google isn’t the market leader, and Russia is now the 2nd biggest online market in Europe in terms of users, having passed the UK last year. Yandex is the market leader in Russia, with a 64% market […]

Paid social

After Places & Deals, What Is Next For Facebook?

One of the disadvantages of being a digital marketer outside of the US, as I’ve said before, is that so many great new innovations take months to be launched in other countries. A case in point is Facebook Places, which, despite the fact that Facebook’s EMEA HQ is based in Dublin, has only just been […]

SEO

Are You Ready For The Indian Internet Explosion?

I just returned from a few weeks in the major cities of India doing seminars, meeting with various emerging technology companies and my development team for some yet to be disclosed tools. I was constantly amazed with how fast the Internet, online business and broadband connectivity is growing. I have been to India a number […]

Content

It’s Time To Optimize Your Links For Mobile

In case you haven’t noticed, some sites look fairly horrific on mobile devices. Everything is all jumbled up and that link you really want to click is almost impossible to get to. If you’re the link builder who begged and begged (and maybe even paid) to get that link, you’ve now lost a potential mobile […]

Apple

If Google Is The New Microsoft, Facebook Is The New Google

One can guess that Egypt’s Hosni Mubarak probably doesn’t “Like” Facebook anymore, the website that now topples governments. (I apologize but I couldn’t resist.) Back in the US the Facebook enemies or, more precisely, “frenemies list” is also growing says a piece in the the Wall Street Journal. The article discusses Facebook’s broad ambitions and […]

DuckDuckGo

Blekko Partners With Stack Overflow To Improve Search Results

Blekko and Stack Overflow have announced a partnership that aims to use the latter’s community of programmers to improve programming- and tech-related searches on Blekko. The agreement calls for Stack Overflow’s community of programmers to “help improve and maintain programming-related slashtags,” while Stack’s CTO, Jeff Atwood, will be the editor of those slashtags. Stack Overflow’s […]

Apple

SearchCap: The Day In Search, February 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Block Sites From Google Results Using Chrome’s “Personal Blocklist” Google has announced that a new way to block certain sites from appearing in Google’s search results, though a special Google-made […]

SEO

3 Tips To Detect & Fix Mobile Search Leaks, Improve Your CTR

I’m pleased to join you with my first installment for the new Mobile Mondays column. As a long time Analyze This columnist, I appreciate SEL making space for the mobile marketing conversation. Mobile marketers love the data Google announced recently at the “Think Mobile” event. First, they shared that one in seven queries (15%) now […]

Google

Study Asks, Can You Trust Google’s Personalized Search Results?

New research designed to analyze Google’s personalized search results and make the process the search engine uses more transparent has generated interesting and controversial findings. The study examined a number of commonly held notions about personalization, including the idea that personalization is subtle, that it can often surface more long-tail results, and that personalization is […]

SEO

SMX West Preview: Managing PPC For Large Companies

Next month, I’m going to be speaking at SMX West, talking about one of my favorite topics, managing PPC campaigns at big companies. To be honest, I’m pretty passionate about this stuff and I have a lot to say on the topic. I’d like to use this space to add some detail to the presentation […]

PPC

3 Ways Google Could Adjust The Revenue Dials

Occasionally, I’m asked by investment bank types whether Google can “dial up” their revenue on a whim, and moreover whether they do so. The short answer is “certainly, yes” to the first part, and “probably no” to the second. It’s worth spending a bit of time to detail Google’s three major revenue dials. {Note: Most […]

Ecommerce

Google’s Valentine’s Day Logo By Robert Indiana

Google is featuring their Valentine’s Day logo, designed by Robert Indiana. Robert Indiana designed the 8 cent love stamp back in 1973. Google decided to use that design towards the 2011 version of their Google Doodle for Valentine’s Day. The logo is not a typical standard “doodle”-like version of their logo. Typically, the letters of […]

Local

Google Wants You To “Map Your Valentine”

Google has created a little site called “Map Your Valentine” in honor of today (thanks Mike Blumenthal). It uses Google Maps and enables you to send a email card to your spouse/partner/lover/friend/stalkee. At the end of the sequence it allows you to search for local florists, chocolatiers or even “find a date” (not exactly). You […]

Content

New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google

Today, the New York Times published an article about a search engine optimization investigation of  J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation […]

SEO

Wait Wait… Don’t Tell Me: “I Search Google. So Does Bing”

Stephen Colbert & Jimmy Fallon weren’t the only ones having fun with Google’s accusations that Bing was copying Google’s search results. NPR’s “Wait Wait… Don’t Tell Me” quiz show did a funny send up, as well. The show, which aired on February 5, had host Peter Sagal stumping panelist Roxanne Roberts, at first, with a […]

Content

Bing Sees 13% Spike In Searches In January

Happy new year to you, Bing: According to the latest comScore survey, you experienced a 13% rise in search queries during January. Search activity was up on Google and Yahoo, too, but Bing’s activity rose more than triple those two. In terms of overall market share, Bing also posted the only gain during January — […]

SEO

SearchCap: The Day In Search, February 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Lawmakers Voice Concerns Over Google-ITA Deal Add a few US legislators to the list of parties that are airing concerns over Google’s plan to purchase air travel software provider ITA. […]

Google

US Lawmakers Voice Concerns Over Google-ITA Deal

Add a few US legislators to the list of parties that are airing concerns over Google’s plan to purchase air travel software provider ITA. According to All Things Digital, two US House members and the Missouri Attorney General sent letters this week to Christine Varney, US Asst. Attorney General in the Antitrust Division, to express […]

Google

Google Promotes Hotpot, Places In Austin In Advance of SXSW

When the digirati descend on Austin for the SXSW interactive conference next month, Google is hoping their smartphones will brim with local listings and reviews on Places and Hotpot. To that end, the company today began a promotion to get local businesses, along with Austin visitors and residents, on board with the search giant’s local […]

Analytics & conversion

3 Issues To Consider Before Focusing On More Traffic

In our collective day-to-day, it seems the conversations we hear tend to skew heavily toward one thing: the need for more traffic. The logic here is that more traffic leads to more sales, more revenue, bigger, better. But this is broken logic. You don’t want more traffic. You want more Benjamins. (Think you’re better off […]

Google Analytics

Updating Google Image Results For Online Reputation Management

Online reputation management is all about managing “image”, sometimes quite literally. In one of my recent engagements, I worked with a model who was concerned about her Google Image Search results. Many of the top pictures of her were unflattering and outdated — potentially costing her work. We crafted an online reputation management campaign that: […]

Ecommerce

Thomas Edison’s 164th Birthday Celebrated With Google Logo

Google is featuring a special Google logo, also known as Google Doodle, for the 164th birthday of Thomas Edison. The logo illustrates some of Edison’s most famous inventions including the electric light bulb, phonograph, and the motion picture camera. Edison holds over 1,000 U.S. patents and is the most well-known inventor of all time. Here […]

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