More from Search Engine Land: Page 2

SEO

Search Marketing Learnings From The Nordic Region

I just returned from a week in the Nordic region of Northern Europe speaking at conferences in Stockholm Sweden (SMX Stockholm) and Oslo Norway (SEM Konfrensen) which became the 35th country where I have given a presentation. While I am more well known across Asia, I really like attending these events from time to time. […]

Ecommerce

A Special Logo For Google’s 13th Birthday – Mazol Tov!

Happy Birthday Google! Today, Google turned 13 years old, the day a boy becomes a man, at least in Judaism. To celebrate the important birthday, Google has a special logo with a cake and birthday hats, looking like an old-fashioned child’s birthday party setting. Historically, there was some confusion as to when Google was born. […]

Paid social

Why Facebook’s Timeline Might Be Bad News For Brands

Last week’s F8 conference was full of news about where Facebook is heading, and how it intends to get there. It highlighted, for anyone who wasn’t already sure, that Mark Zuckerberg’s ambition for his company is huge: he want to be the glue that binds the Web together, in the same way that Google was […]

Google Maps

Google Maps To Work With Inrix On Real Time Traffic

TechCrunch reports Google is working with Inrix to power their real time traffic data for Google Maps. TechCrunch said, “Inrix went from contract to implementation in under 45 days. Initially available in 8 countries, Inrix’s real-time traffic information for all major motorways will be integrated with Google products and services online and on mobile phones.” […]

Analytics & conversion

Google Analytics Gets OK’d In German State

Google has reached agreement with privacy officials in the German state of Hamburg that will allow website owners to continue using Google Analytics. The accord comes months after Hamburg officials threatened to fine German businesses that used Google Analytics. As part of the agreement, Google has made its analytics opt-out browser plugin available to Safari […]

Apple

SearchCap: The Day In Search, September 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Relationship Between Enterprise SEO & PPC: SMX East Recap During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time […]

Enterprise

The Relationship Between Enterprise SEO & PPC: SMX East Recap

During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time favorite topics: Enterprise PPC, and the relationship between paid and organic search. Enterprise PPC It was interesting to get some very different takes on Industrial Strength SEM from the seasoned pros seated next to […]

Google Ads

Gambling Ads Come To AdSense Tomorrow

Google is now allowing AdSense publishers to opt in to display certain types of gambling ads in some geographic locations. In 2008, the company loosened some of its restrictions on gambling ads in search. The latest change takes place tomorrow, September 27. “In response to advertiser and publisher feedback, we’ve expanded the types of ads […]

Apple

How To Create QR Codes With Optimal URL Strategies In Mind

My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut than searching in many situations. I talked about how the generation of these “mobile links” will demand brevity from your SEO’d URLs – but […]

LinkedIn

Former Search Tool Evri Joins Crowded iPad News Club

The recent trend for search technologies that aren’t or weren’t able to compete directly as search engines is to become newsreaders or content discovery vehicles. This is not meant to demean the technology or the companies involved but simply to acknowledge the difficulty of competing in the search market. This search-to-content discovery pivot has been […]

Google

Google Gets Groupon COO Back, Offers Kicking Butt

As you may have seen last week, Groupon COO Margo Georgiadis, who replaced former COO Rob Solomon only a few short months ago, is leaving to rejoin her former employer Google in a new, more senior role. She will become Google’s president for the Americas. In leaving Groupon Georgiadis gave up a $500,000 annual salary and stock […]

Content

Pew Internet: Diving Into How We Access Local News

In studies of the evolution in how Americans seek out news, the trends tend to be that we use search and other online methods for staying informed. The consistent exception is how we access local news. Despite the proliferation of hyperlocal blogging (my own neighborhood’s West Seattle Blog being an excellent example of how hyperlocal blogs […]

Google News

Google News Launches “Standout” Tag for Featured Content

Today at the Online News Association conference, Google introduced a new link rel attribute that news organizations can use to mark their best work. You can mark up to seven pieces of content per week. Google News will use this information as a signal for labeling news stories as “featured” on the Google News home […]

Ecommerce

Google Logo Celebrates Jim Henson’s 75th Birthday

A new Google logo that’s on the company’s home page today celebrates what would have been Jim Henson’s 75th birthday. The logo features six new Muppet characters, each of which can be controlled as if you’re the puppeteer. A couple of the Muppets do special actions when you click to activate them. Click the red […]

Google Analytics

SearchCap: The Day In Search, September 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Bing & Yahoo: Pushing Deck Chairs Around Isn’t A Good Plan I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure […]

Bing

Bing Makes Bid To Become Top Deals Destination

When Bing launched deals several months ago its partner was deal aggregator The Dealmap, which was subsequently acquired by Google. That forced Microsoft to turn elsewhere for deals and today, as a result, we’re seeing the launch of a new deals experience on mobile and the PC that pulls in content from a wide range […]

Bing

Bing Adds Video Home Page To Welcome Fall Season

On Bing.com today you will find a nice smooth HTML5 enabled video background theme for the first day of fall. The video is of the Grand Teton National Park over a period of time, speed up, obviously. Here is a video screen cast of the Bing home page: We know Bing has been testing HTML5 […]

Content

In Interflora Case, EU OKs Bidding On Trademarks With Some Restrictions

The European Union’s Court of Justice has ruled in the long-running Interflora case against Marks & Spencer, which involves bidding on trademarked terms, and the decision is no clear victory for either party. Instead, it OKs trademark bidding so long as the resulting ad offers an alternative to the mark holder’s service and doesn’t cause […]

Ecommerce

Google Overhauls Product Search, Plans To Close Boutiques.com

Google’s new Product Search home page is very un-Googley. Dare I say that it actually looks … stylish? It’s dominated by an oversized image area that changes through a series of five different products. There are short text descriptions for each on the left of the images, and then a couple rows of featured products […]

Google Analytics

SearchCap: The Day In Search, September 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why So Many Blogs Fail (And What to Do About It) It’s a safe bet that right this minute, someone, somewhere, is advising a small business owner to start a blog. […]

SEO

Why So Many Blogs Fail (And What to Do About It)

It’s a safe bet that right this minute, someone, somewhere, is advising a small business owner to start a blog. And it’s an equally safe bet that this blog will be a waste of time. Blogging used to be an effective strategy, but its current popularity is a holdover. And case study after case study […]

SEO

New Facebook Features From F8 Include Timeline, “Liking As A Verb,” & More Engaging Apps

Today’s F8 had it all. A cameo from SNL’s Andy Samberg, glitzy new designs, cutting edge new features and compelling product videos. But what was actually announced? Here are the major takeaways from today’s conference: Timeline For all of those complaining about the new Facebook layout, don’t worry- its days are numbered. Today “Timeline” was […]

Google

SEOs Share Thoughts On Google News Ranking Factors

Almost 20 SEOs have come together to take a stab at deciphering how Google News ranks articles. The result of their collaboration is a survey that’s now been published at GoogleNewsRankingFactors.com. The survey tackles issues such as on-page factors (keyword usage in headlines, keyword usage in page titles, etc.), off-page factors like inbound links from […]

Google

Google Instant Previews Via Mouse Over

Google has announced an improvement to their instant previews feature they originally launched in November of last year. The improvement lets you simply hover your mouse over a search result and the preview will automatically show up on the right hand preview column. Google said: Now these previews are no longer even a click away: […]

SEO

F8: Live Blogging The Keynote (Timeline + Ticker)

I’m sitting in the large hall in the SF Concourse awaiting the F8 keynote from Facebook CEO Mark Zuckerberg, now a wealthier man (on paper) than Google co-founders Brin and Page. We expect a series of announcements around music and movies but there will be a ton of stats about Facebook usage and growth. If […]

Ecommerce

5 Holiday Shopping Tips For Search Marketers

The holiday shopping season is my favorite time of year. Snow on the ground, laughter in the air, carnage in my bank account…whenever holiday time rolls around, I still get that same giddy excitement I did as a boy. However, once upon a time, early in my search marketing career, that the thought of the […]

Content

Australian Watchdog Loses Case Against Google Over Deceptive Ads

ACCC loses misleading ads case against Google via the Sydney Morning Herald reports the ACCC, Australian Competition and Consumers Commission, has lost their has in an Australian Federal court against Google. The watchdog group sued Google over deceptive ads back in 2007. The federal judge, Justice John Nicholas dismissed the case saying the Google was […]

Facebook

Zuckerberg Passes Brin & Page On Forbes’ Rich List

Scoreboard: Facebook guy – 1, Google guys – 0. Or, more accurately: Facebook guy – $17.5 billion, Google guys – $16.7 billion (each). Those are the estimated net worths of Facebook founder Mark Zuckerberg and Google co-founders Sergey Brin and Larry Page, as reported in the latest edition of the Forbes 400 Rich List — […]

Google

Google Offers A Carrot/Stick For Marketers To Go Mobile

Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday will be on smartphones and tablets. Despite predictions like this and recent survey data showing enterprises are pouring money into mobile […]

Content

Google Senate Hearings: The Post-Game Show

Earlier this morning I predicted that today’s three-hour Senate subcommittee hearing on Google and competition would be more theater than fact-finding. (You can read Danny’s live blog here and here.) And while there were lots of numbers and statistics thrown around by the witnesses (many of them inaccurate) there were few new facts; it was […]

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