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Content

EU Signaling It May Tolerate Google’s “Dominance” Of Search

For quite some time European regulators seemed eager to crack down on Google simply because it was too big, too powerful. But now they may be signaling that bigness by itself may be legally acceptable, so long as regulators don’t find Google has “abused” that position. Yet abuse of Google’s search dominance is precisely what […]

Ecommerce

Google Logo For Albert Szent-Gyorgyi: Oranges & Vitamin C

Today, Google is honoring the 118th birthday of Albert Szent-Gyorgyi, the man who is credited with discovering vitamin C. He was born on Sept. 16, 1893, in Budapest, Austria-Hungary, and won the Nobel Prize in Physiology or Medicine in 1937 for discovering vitamin C and the components and reactions of the citric acid cycle. He […]

Apple

Roll Out The Decorations, The Holiday Etailing Season is Here

Growing up, the holiday season always started early in our house. It started in April to be exact. No, we didn’t put up the tree or start decorating the house (did we even take the lights down from last year?), but my mom would always start asking that question: what do you want for Christmas? […]

SEO

Yahoo Rolls Out New SERP, Will People Notice?

In the wake of the firing of Yahoo CEO Carol Bartz and amid the growing speculation surrounding a possible sale of the company, work continues for the Yahoo rank and file. (The employees must have a kind of PTSD.) But in the spirit of “life goes on,” Yahoo search engineers announced that the company is […]

Link building

SearchCap: The Day In Search, September 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East 2011 Day Three Recap Day three of the SMX East conference is just about done. Below is some of the live blog coverage I discovered throughout the day. Beyond […]

Google Analytics

SMX East 2011 Day Three Recap

Day three of the SMX East conference is just about done. Below is some of the live blog coverage I discovered throughout the day. Beyond Rankings: Actionable SEO Reports Your Boss Will Love, outspokenmedia.com Bing and Personalized Search at SMX East – #smx #23B, adCenter Blog Link Building: Why You’re Doing It Wrong : SMX […]

SEO

Google Provides New Options for Paginated Content

At SMX Advanced earlier this year, a hot topic was the use of the rel=”canonical” attribute in conjunction with pagination. Maile Ohye of Google noted that the rel=”canonical” attribute was not intended to cluster multiple pages (articles, product lists, etc.) to page one of that series (although it can be used to cluster multiple pages […]

LinkedIn

Hard Thoughts About SEO & Link Bait

Is creating link bait good SEO? Emphatically, yes! If it does not get links it is not link bait. If it does, then people are finding value, which is exactly what the search engines want to reward. Whether you call it white hat or ethical SEO, link bait fits the bill. But what is link […]

Analytics & conversion

Understanding Attribution’s Contribution To Customer Quality

Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your overall marketing success. It does this by scientifically calculating the impact that every marketing touchpoint experienced by your prospects has on achieving a specific marketing goal […]

SEO

SMX East 2011 Day Two Recap

Day two of the SMX East conference is just about done. Below is some of the live blog coverage I discovered throughout the day. #SMX East Speaker Series: Some of My Favorite Microsoft Advertising adCenter Features, adCenter Blog A Keynote Conversation With Eli Pariser : SMX East 2011 Live, Search Engine Roundtable Best of SMX […]

Link building

SearchCap: The Day In Search, September 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Gets More Personal With Adaptive Search Bing has announced at SMX East today a new personalization feature named adaptive search. It seems a lot like Google’s previous query feature but […]

Bing

Bing Gets More Personal With Adaptive Search

Bing has announced at SMX East today a new personalization feature named adaptive search. It seems a lot like Google’s previous query feature but supposedly, it goes well beyond just the previous query. Bing said the “more you search, the more Bing can learn” and thus adapts the search results for YOU based on your […]

Google

Google+ Sharing On Maps A Template For Other Products

Before Google+ launched several months ago Eric Schmidt repeatedly told people that Google’s social strategy would involve adding a “social layer” to other Google products. When G+ appeared as a full-blown Facebook competitor and destination many people forgot about the “social layer” strategy. But with the addition of +snippets to Google Maps and related sharing on Google+ we […]

Google Ads

Google Testing New Celebrity Endorsement Advertising Program

Google users may soon see celebrity endorsements included as annotations under paid search results as part of new advertising program that the company has just started testing. Google’s Christian Oestlien revealed the test this afternoon as part of a session on Google+ and the Google +1 button at our SMX East Conference in New York […]

Facebook

Facebook Adds “Subscribe” Button, Other News Feed Options

On the heels of its announcement about Smart Lists, Facebook is giving users more options for sharing and managing their content, including letting individuals share public content with people who “subscribe” to their feeds rather than “friend” them. The most important change is probably the introduction of a “Subscribe” button to each user’s profile. (This […]

PPC

5 Simple Steps To Stop Wasting Budget With Poor Retargeting

Is this really another article about retargeting? Absolutely, but with very good reason – whilst marketers think retargeting (or remarketing) is an obvious and established practice, many are still failing to get it anywhere near right, and are actually harming their campaigns by doing it badly. A few months ago in this column, we explored […]

Link building

Time Management Tips For In-House Search Engine Marketing

If there’s one complaint that is universal for in-house search marketing managers, it’s that there just isn’t enough time or resources to get everything done. And usually, this complaint is valid; rare is the case of over staffing for search marketing. Often, one person may handle SEO as well as paid search and hey, for […]

Advertising

Report: AOL, Microsoft and Yahoo To Team For Display Ads

In an apparent response to Google’s rising prominence in the display advertising market, the rest of the major players — Yahoo, Microsoft and AOL — are reportedly teaming up to sell ads on one another’s sites. The report in the Wall Street Journal’s All Things D says the pact was explained to a group of […]

SEO

Oh Good Grep! Web Grepper: A New Web Intelligence Feature From Blekko

Blekko, the search engine that launched last year and is known for its spam reduction efforts, is introducing a new feature today that will help make previously difficult, if not impossible to find (for free), web data accessible to more searchers, marketers, media, and others. Say hello to Web Grepper. More about the name in […]

Google

SMX East Keynote: A Conversation With Eli Pariser

Good morning! Welcome to day two of our SMX East Conference in New York City. We’re beginning today with a keynote conversation with Eli Pariser, author of The Filter Bubble, a book in which Pariser argues that search personalization leads to users being unaware of viewpoints and opinions that are different than their own. We […]

Google

Google: PageRank Drops Most Likely Because You Sell Links

In a new Matt Cutts video, the Google engineer answers why webmasters are likely to see a toolbar PageRank drop for their site. He mentions three reasons: (1) You simply lose a link from a third party page that had a lot of high PageRank. (2) You have weird canonicalization issues with your site and […]

Google

Google Will Offer Wi-Fi Opt-Out Tool To Improve User Privacy & Appease European Regulators

With the smoke still smoldering from Google’s long-running battle over the collection of personal information via unsecured WiFi networks, the company says it’s working on a service that will allow WiFi router owners to opt-out from being included in Google’s location services. In a blog post yesterday, Google says the opt-out will be available to […]

Paid social

Walmart Buys OneRiot For WalmartLabs

Walmart is at it again with what seems an unusual purchase for the retailer. The company has just purchased social advertising company OneRiot, it’s been announced. It will become part of WalmartLabs. From the OneRiot blog post: We’re delighted to announce that OneRiot has been acquired by Walmart. The OneRiot team will now be joining […]

Content

Google Search Share Plateaus, BingHoo Gains, AOL Drops

The comScore search market share numbers for August are out. What they show is Google seeming to hit a kind of plateau. Over the past year it seems to be bumping up against a market share ceiling of around 65-66 percent. By contrast Yahoo and Bing gained slightly and now have a combined 31 percent of […]

Google Analytics

SearchCap: The Day In Search, September 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Travel Search Takes Flight With First ITA Travel Product Google has made what amounts to a promising downpayment on more ambitious travel search tools with its new Flight Search, debuting […]

Google Search Console

Link Building Tool Review: SEOmoz PRO

Second in our review series are the link building tools from SEOmoz Pro; I was excited to review this tool set since it’s not one I use. Let’s start with a quick overview of what’s in the program and then focus on the link building tools. SEOmoz PRO SEOmoz PRO is a set of  “software, tools and resources to maximize […]

SEO

SMX East 2011 Day One Recap

Day one of the SMX East conference is just about done. Below is some of the live blog coverage I discovered throughout the day. Christine Churchill SMX East Keyword Research and Copywriting, BruceClay.com Google Survivor Tips : SMX East 2011 Coverage, Search Engine Roundtable Live Blog: “Which Way Google?” At SMX East, Search Engine Land […]

Google

Blocking Sites Within Google Goes International

Google announced that the blocking sites feature introduced in the US based results in March this year, is now available internationally. Google’s Johannes Henkel said “starting today, you can now block sites on most Google domains.” Here is a picture of blocking Matt Cutts blog in Google France: As discussed before, there is a dashboard […]

Facebook

Facebook Lists Get Smart With Automation & Suggestions

Today Facebook announced enhancements to lists, including the release of “smart lists.”  This new functionality helps to auto-generate lists for users, a task that was somewhat arduous in the past. Smart Lists The new smart list feature gives users assistance in list creation. Facebook will actually be auto-generating lists based on user attributes. for example: […]

LinkedIn

How To Ensure That Your Content Will Go Viral

It is every blogger or Internet marketer’s dream that their content will go viral, meaning that it will be shared thousands of times, thus resulting in a massive stampede of traffic to the site, which may even cause servers to crash under the weight of its popularity. However, several things are put into effect in […]

Google

Google Travel Search Takes Flight With First ITA Travel Product

Google has made what amounts to a promising downpayment on more ambitious travel search tools with its new Flight Search, debuting today. Launching initially for a select group of US cities Google users will have access to an expanded range of airline search options and a much more verticalized experience than has been available in […]

Content

Live Blog: “Which Way Google?” At SMX East

Welcome! It’s the “Which Way Google?” panel here at SMX East. We’ve got a great panel — Jeff Jarvis, Steven Levy and Marc Rotenberg — set to cover a range of issues. Let’s live blog. This is new for me — I never live blog at my own conferences. But I saw the queen of […]

Platforms

SearchCap: The Day In Search, September 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engines & 9/11: Remembrances Today; Some Thoughts Of Then The major search engines are all memorializing the 10th anniversary of 9/11 on their home pages today. Below, a recap, some […]

Google

Don’t Search Google Photos For “Gmail” While At Work

An anonymous reader sent us a tip that searching for [gmail] using the Google “Photos” option will return a lot of pictures of women not fully dressed. I was able to replicate the problem images by going to Google, searching for [gmail], clicking on the “more” option and selecting “Photos,” as you can see below: […]

Link building

Why Social Must Be Part Of Your Mobile Strategy

Let me start this piece by throwing a few stats out there: Mobile Over 550,000 Android phones are activated each day (worldwide). In the UK, 45% of Internet use is done on mobile devices. There are more than 3m mobile Internet users in London alone. In the UK, there are more than 15,000,000 smartphones in […]

Google

Yet More Tips For Diagnosing & Fixing Panda Problems

Here we are, five months after Panda and the only publicly confirmed Panda recovery stories are those that followed the Panda 2.3 update. This is notable because this particular update was one in which Google took actions to help restore some sites that were unfairly hit by the earlier versions of Panda. Google told Barry […]

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