More from Search Engine Land: Page 3

SEO

Smartphone Vs. Mobile-Only Google Indexing

The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages too, but letting the desktop page rankings carry the day. In theory, as long as you have strong rankings for your desktop pages on mobile phones, then your mobile pages should soon be benefiting from those rankings, […]

SEO

How To Structure Your Organization For SEO Success

At SMX West, I sat in on a panel with Adobe’s Warren Lee and he offered some great insights on Enterprise SEO. As a result of this panel, we had some follow up discussions about those challenges, and I asked him to write up some of the things we discussed. The column below is the […]

PPC

5 Highly Effective Landing Page Tips

For many years, I’ve been on panels where I comment on PPC landing pages volunteered by the audience. Given the wild popularity of these sessions, it’s safe to say that marketers are still way behind in their landing page improvement efforts. Often, they just need a push to get started down the right path. Here, […]

Apple

Yellow Pages Sites Beat Google In Local Data Accuracy Test

In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all get their local data from generally […]

Google

Google’s “Search Plus Your World” Promo Returns

I was surprised to see a promotion for Google’s “Search Plus Your World” feature turn up in my search results today. I was even more surprised that even after I dismissed it, the promo returned at least twice more. It’s Not Your Imagination Apparently, I’m not the only one. I can see others on Twitter complaining about […]

Google Analytics

SearchCap: The Day In Search, April 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) […]

SEO

In Depth: Search Gear For The Titanic Centennial

April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) commemorating the event this weekend. The good news is that if you want even more information, facts, images and history, you can take a deep dive on the web to get to […]

Advertising

Microsoft Updates Excel Add-On For Keyword Research And Optimization

Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade — jumping all the way from version 5.6 to version 8. The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, […]

Advertising

Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France

Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft’s adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo’s platform in those countries will need to […]

Google

Google Grows Revenues 24% From Last Year, Plans New Class Of Stock

Google’s revenues rose to $10.65 billion in the first quarter of 2012, resulting in net income of $2.89 billion, or $8.75 per share, the company announced after market close today. The revenue number represents a 24% increase over the year-ago period. Additionally, the board of directors proposed the creation of a new class of non-voting […]

Link building

SearchCap: The Day In Search, April 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 1940 U.S. Census: Soon, A Searcher’s Treasure Trove Big news for genealogists, historians and even for people just curious about their own families: the 1940 U.S. Census is now available […]

Ecommerce

The 1940 U.S. Census: Soon, A Searcher’s Treasure Trove

Big news for genealogists, historians and even for people just curious about their own families: the 1940 U.S. Census is now available on the web. Unfortunately, at this point at least, it takes a bit of skill and determination to navigate through the data, though there are many efforts underway to make this incredibly valuable […]

Link building

11 Considerations For International SEO

When you think about International SEO, it is easy to imagine Global 2000 companies with offices and employees around the globe. It can be equally important to the small business that sells globally from one location. How do you convince the search engines to include you in their international rankings on a country by country […]

Bing

Bing Search API No Longer Free

Microsoft announced on the Bing Developer Blog that they are transitioning the Bing Search API over to the Windows Azure Marketplace over the next few months, leading to no longer offering a free version of the Bing Search API. API usage costs for the Bing Search API will cost $40 for up to 20,000 queries […]

Link building

SearchCap: The Day In Search, April 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1 By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, […]

Content

Four Steps To Building A Powerful SEO Brain Trust

To the B2B marketer, few channels are as effective in driving results as a well-crafted SEO program. Whether the needs are lead generation, thought leadership, or competitive differentiation and brand engagement, organic results are the largest overall driver of traffic to websites according to market research powerhouse Forrester. However, when it comes to creating a […]

PPC

What Does Big Data Mean To You?

I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included panelists from Kraft, Dell and New York Life Insurance. The panel discussion provoked thoughts around the value of each user, customer interaction, ad creative, and […]

Apple

SearchCap: The Day In Search, April 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelpy Insights: Yelp Adds Two New Search Filters, Looks To Add More Is there a battle brewing in the area of searchable local content and reviews? Foursquare has been making some […]

Local

Yelpy Insights: Yelp Adds Two New Search Filters, Looks To Add More

Is there a battle brewing in the area of searchable local content and reviews? Foursquare has been making some interesting moves in this area, and today Yelp has announced two new search filters that it says will let users more easily find the right local business. Yelp is calling the new technology “Yelpy Insights.” The […]

SEO

Yahoo’s Re-Organization: Search Stays Alive, At Least On Paper

Following last week’s layoffs of about 2,000 employees, new Yahoo CEO Scott Thompson announced today an overhaul of the company’s structure — and, despite concerns about the future of Yahoo search, it remains alive. At least in the memo that Thompson sent to Yahoo employees this morning. Yahoo’s new corporate structure will take effect on […]

SEO

Signs Of Linking Over-Optimization

With all the discussion about the soon to arrive over-optimized website penalty, what about links? Many people think of SEO as an on-site matter, even though SEO is also deeply related to external signals, such as the links that point at your site and they way they point at your site. As Barry Schwartz recently […]

SEO

Stop Blaming IT! How Communication Could Improve From The SEO Side

Last time, we talked about making your Global Search Marketing Ecosystem  thrive and one of the key elements for success was effective IT Integration. Adam Sherk’s recent article on Nine Common SEO Road Blocks delves into some of the IT challenges. His article identifies three of the nine barriers being directly related to IT and […]

LinkedIn

Why Pinterest Is NOT Your SEO Miracle Worker

If you caught yourself groaning when you saw this was yet another Pinterest post, I don’t blame you. The Web’s latest social media darling has taken both the Internet and the industry blogosphere by storm, and the network’s popularity shows no sign of slowing: the site is now the third most popular social network in […]

Content

Question Of Whether It’s Legal To Use Trademarks As Keywords Revived On Appeal in Rosetta Stone/Google Case

The U.S. Court of Appeals for the Fourth Circuit today revived part of Rosetta Stone’s trademark lawsuit against Google, meaning the search giant’s permitting the use of trademarked terms in AdWords is still legally questionable in the United States. It’s the first time an appellate court has ruled in a case of this kind. Previously, a […]

Google Analytics

SearchCap: The Day In Search, April 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider The Ends To Justify The Means In PPC “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It […]

Google Analytics

Consider The Ends To Justify The Means In PPC

“En toute chose il faut considérer la fin.” (In everything one must consider the end) –    Jean de La Fontaine, 1668 It seems that every initial conversation with a prospect, or a new client, seems to start out as follows: Me: “What are your business goals?” Client: “I want more {clicks, actions, conversions} at […]

Bing SEO

How The Bing Toolbar May Accidentally Submit Private Pages & Ads

Microsoft has confirmed that they do discover and index URLs that they find through users surfing the Internet with the Bing Toolbar installed. This can be a concern for those who know certain URLs are only accessible if the individual knows about it and navigates to the URL with the Bing Toolbar installed. For example, […]

Link building

How To Prune The Enterprise Link Tree

As Barry Schwartz pointed out earlier this month, Google’s warning sites about spammy link practices. And it’s no April Fool’s joke. While most of the attention’s been focused on affiliates, link networks and the like, enterprise sites need to take a careful look at their own link profiles. But that’s not easy. Instead of hundreds […]

Ecommerce

Eadweard J. Muybridge 182nd Birthday Google Logo

Google is honoring the 182nd birthday of Eadweard J. Muybridge, the photographer most well known for capturing motion in his works. He in fact created a device named the zoopraxiscope, which was used for projecting motion pictures. Google’s logo represents one film strip almost everyone recognizes from history books, the Galloping horse. Here is a […]

Apple

How “Facebook Search” Could Help Google Escape The Antitrust Noose

Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search engine business. Look at the proliferation of what are […]

Google algorithm updates

SearchCap: The Day In Search, April 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo In A Fight For Its Life According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The […]

Get the must-read newsletter for search marketers.