If you are a search marketer, you have probably heard of search retargeting, and most likely, graciously let your counterparts on the display teams take charge. In some ways, search marketers are right in this action, since display advertisers manage campaigns for creative display ads and naturally search retargeting falls into the display camp. Yet, […]
Google now faces antitrust investigations on multiple continents. The US FTC recently hired a prominent outside litigator in a sign that it may be preparing to bring an action against the company. But does Google have a “slam dunk” defense against such a case (at least in the US) under the First Amendment of the […]
Today is the 138th birthday of Howard Carter, the man known to have discovered the tomb of Pharaoh Tutankhamun, aka King Tut. He was born today 1874 and discovered the tomb in 1922. It may be one of the most well known archaeological discoveries ever. Carter was born and died in Kensington, London. He died […]
Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations). The changes affect both the upload and management processes. Here are the primary bullet points from Google’s blog post: Edit […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can There Really Be 85 Types Of Unnatural Links? I apologize upfront for the title bait. If it worked, good. What’s ironic is I think if every link builder got together […]
I apologize upfront for the title bait. If it worked, good. What’s ironic is I think if every link builder got together in the same room we actually could come up with 85 different types of unnatural links. That is assuming we could all agree on a definition for the term in the first place. […]
Google announced on the Webmaster Central blog that they have cleaned up Google Webmaster Tools. The three changes include: (1) Updated Dashboard (2) New Left Hand Navigation (3) Home Compact View Here is a picture of the revised dashboard: The new navigation was changed to be more representative of the content and tools within the […]
If you’ve been following the series on Keyword Seeds and Keyword Research over the last couple of months, I’ve been writing about how to perform really good keyword research through a series of tactics that I call the “Keyword Seed Method”. Don’t bother to go look that up in Google, as I think I’m the […]
More than any other time in its existence, Google has been changing up the game for marketers. With co-founder Larry Page taking the reins as CEO, Google has instituted major algorithm shifts, killed products and changed the rules for search marketers. These changes have caused pain for some, but have also created siginficant opportunities for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY] A new study suggests that Wikipedia gets better visibility on Google than it […]
A new study suggests that Wikipedia gets better visibility on Google than it does on Bing. While that may not surprise much of the SEO industry, it contradicts what some Google employees have previously said, as well as another recent study on Wikipedia’s search visibilty. Last week, Conductor released updated data about Wikipedia’s search visibility, […]
Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the results that they send based on the handset; some phones are set up […]
In March, we published the findings of Part 1 of the Local Consumer Review Survey 2012. Part 1 dealt with the consumption of online reviews and the influence they have on consumer behavior & purchase of local business services. You can view the key findings and analysis here on Search Engine Land. About The Local […]
There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the world of organic search engine optimization to improve their campaigns. 1. Keywords! Keywords! Sherlock Holmes exclaimed, “Data! Data! …I can’t make bricks without clay.” And likewise, keywords are […]
Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been […]
Are apps just websites in another form? Are they another way to package and sell software? Are they a successor to the “open web.” Regardless of where you stand on the issue, the app has made its mark and doesn’t appear to be going away any time soon. Many have lamented the rise of apps […]
If it’s the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All Some in Israel are calling foul after images of what’s described as a “secret base” […]
Some in Israel are calling foul after images of what’s described as a “secret base” in the Tel Aviv area have appeared on Google’s Street View service. But the Israel Defense Forces (IDF) — the country’s defense department — says everything is fine. According to an English-language article from Ynetnews, soldiers and vehicles inside a […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Still not convinced that Foursquare wants to be more than a check-in game with points and badges? Today the company launched the latest of several search features that continue to position Foursquare firmly as a formal local search engine: a fully searchable history page where users can review their entire check-in history, including photos, tips […]
As an agency, we talk a lot about client expectations and understanding. Reality and actuality sometimes don’t start off in the same place, or even the same hemisphere. When we talk about Google AdWords, clients sometimes expect a few hours of education on how the setup of a campaign works, and then they’re off and […]
Back in the late 1990s and early 2000s, Inktomi was the search engine that many SEOs focused on when optimizing their sites – they powered Yahoo, HotBot and many other portals and search engines. But soon later, Google began to dominate and Inktomi was bought out by Yahoo for just $250 million. Diego Basch, a […]
To celebrate the life of the late Keith Haring, Google has a special Google Logo (aka Doodle). Today would be his 54th birthday. He died at the young age of 31. But he was well known for his graffiti art and much of his later years he was involved in activism and awareness about AIDS. […]
As their long-running legal battle continues, Google has asked a federal judge to dismiss lawsuits brought by authors’ and photographers’ groups over its book-scanning service. According to Bloomberg News, Google told judge Denny Chin that The Authors Guild can’t sue on behalf of the authors because the Guild doesn’t own the copyrights to the books […]
New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, […]
Today the Google Analytics team announced that we will start seeing backlink URLs in their newly released Social Reports. According to the announcement post, written by Ilya Grigorik, Software Engineering Manager, Google Analytics (and PostRank Founder): “These reports provide another layer of social insight showing which of your content attracts links, and enables you to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing […]
Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing channels. The question is important because it is the first step in the answer to the media mix question: What is the right distribution of budget across TV and online channels to maximize return on investment. This […]
Google has confirmed they have pushed out a refresh on the Panda algorithm on Friday, April 27th. I noticed an uptick in Webmaster discussion around Google changes over the weekend, mostly at WebmasterWorld and asked Google to confirm if there was an update. Google confirmed they refreshed the Panda update on the 27th, but it […]
For the past few months, I have been practically living in an analytics dashboard, constantly monitoring my clients’ organic search data for even the smallest hint of a Google slap. If you haven’t noticed, Google has been busy updating their search products (see: Nov, Dec, Jan, Feb, Mar). On top of those changes that they have publicly […]
Google News announced they have added three large changes to Google News. They include larger images on the main page; a realtime coverage page to surface the latest articles and commentary; and relevant Google+ posts for a new social perspective. To me, it pretty much looks like Google is looking for ways to inject Google+ […]
Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads: https://www.linkedin.com/ads/ LinkedIn Ads is an offering from the popular […]
Think that (not provided) is only impacting SEO-related websites? Think again. The Poynter Institute, a non-profit journalism school that’s well known in media circles, wrote Wednesday about the growing impact that (not provided) is having on publisher websites. Author Steve Myers shared what he found after checking Poynter.org’s analytics: Keywords were hidden in 29 percent […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Goes Search-Retro With Cleaner Look For Results Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the “old Google.” It’s […]
There’s Microsoft, there’s Bing, there’s Yahoo, and there’s the Search Alliance. How can any small business search advertiser figure out what’s what? That’s the thinking behind the rebranding of Microsoft Advertising to Bing, announced this week. Besides the name change, marketing collateral and web sites will incorporate the large beautiful images that the Bing consumer […]
In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the world are deploying successful display campaigns targeting online consumers based on search […]
There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for conversion. But it’s all moot unless your focus is on getting into the head of your customers. Searcher personas are the tool that delivers clarity as you develop ads […]
Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the “old Google.” It’s more spartan than the previous Bing UI — or “clean” if you prefer. As Google has added more graphics, icons and features to its SERPs some have complained that the pages are starting […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Video: Google Speaks About Search Quality Raters Google’s head of web spam, Matt Cutts, has published a video talking about a topic that Google has never really talked about publicly before […]