Internet and search marketer Ron Jones has passed away after a battle with melanoma over the past several months. Jones was the founder and owner of Symetri Corporation, where a notice of his death has now been posted. SEMPO, the search marketing group that Jones was a board member with from 2008 through 2010, including […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cutts: Infographic Links Might Get Discounted In The Future In an in-depth interview between Eric Enge and Google’s head of search spam, Matt Cutts – Cutts said that Google may discount […]
In an in-depth interview between Eric Enge and Google’s head of search spam, Matt Cutts – Cutts said that Google may discount the value of links generated by infographics. Matt Cutts told Eric: This is similar to what people do with widgets as you and I have talked about in the past. I would not […]
Here’s something you don’t see every day: hand-drawn artwork turned into search queries. Wolfram|Alpha has rolled out a new home page that features nearly 300 icons surrounding the traditional search box. The company says each icon is hand-drawn and represents an “interactive starting point” to help users understand better the types of data and answers […]
Finally, Google and Bing have both made it official that for mobile search, it is best to have One URL to Rule Them All, something I have been advocating for over 2 years. At the recent 2012 SMX Advanced iSEO session, Cindy Krum stepped in to represent the “one URL” approach in the session’s debate vs the m. strategy. Although the […]
Police credit Google, intuition in fugitive arrest via the AP reports the Chicago police used Google to help arrest Ronnell Jones. The AP reports Ronnell Jones didn’t initially give his real name to the police but when he was going through the booking procedure he gave the police his real name and date of birthday. […]
Of all the communicating we humans do, it’s estimated that only 7% of our message is transmitted by the words we choose, while the rest of our meaning and intention comes from the tone, body language and other non-verbal cues we use. So what does this means for PPC advertisers, who communicate exclusively in short […]
Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size. The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Upgrades Search With Autocomplete & New Filters Twitter’s search tool has just undergone a slight makeover with a number of new features that should help get users to the information […]
Twitter’s search tool has just undergone a slight makeover with a number of new features that should help get users to the information they’re looking for quicker than before. The most noticeable upgrade is the addition of autocompleted search suggestions that appear below the search box as you type. The dropdown will show terms that […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Virtually every piece of software I get pitched puts near to or real time analytics at my fingertips 24/7/365. It sounds fantastic and in some cases, is true – but the reality of ‘real time’ data is that very few products actually deliver data in real time due to the need to process raw data […]
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the "why" part of the optimization process?
You’ve all heard about showrooming, where customers go to a local store to check out products they’d like to buy, then purchase the product for less online. It’s been going on for several years and is becoming more popular as technology enables instant comparison shopping. Millions of consumers do it, scouting out everything from computers […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Adds Ad Rotation Option To adCenter Microsoft announced they are adding a new ad serving feature to adCenter. The new feature is ad rotation and will allow advertisers to either […]
Microsoft announced they are adding a new ad serving feature to adCenter. The new feature is ad rotation and will allow advertisers to either (1) rotate the ads by to optimize for clicks or (2) rotate ads more evenly despite clicks or conversions. Here is a screen shot of the feature which is found under […]
Will social signals replace links as a primary SEO signal affecting Google’s rankings? Have social signals already replaced links in that way? That topic came up last month during the keynote conversation with Google’s Matt Cutts at our SMX Advanced conference in Seattle. Danny Sullivan, Search Engine Land’s Editor-In-Chief, asked a series of link-related questions […]
Today, I want you to think about how a set of search engine optimization recommendations may be perfect for one website while lacking or wrong for another. I want you to think about strategic decision making. We know there is more to Internet marketing than search engine optimization and there’s a lot more bells and […]
By now, you’ve all heard about this new whatchamacallit – the Googles. We all use the Googles quite a bit in our daily routines, and some of us even do a bit of marketing on them, too. However, as search evolves and continues to be fused with display, it’s important for marketers to take a […]
As we move toward the halfway point of 2012, now is a great time to ask ‘how successfully has my B2B search campaign performed?’ We still have the second half of the year to realize our goals, and for those who are on track, it is highly likely that your efforts are fueled by innovation […]
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]
The SEO Consult blog noticed Google testing a new Sitelinks format. This new format shows the same number of sitelinks to the search listings but adds tabs above the sitelinks to enable users to see relevant sitelinks for the site by category. For example, here are the sitelinks for SEOBook: Google added tabs for “top […]
Today is independence day for the United States and to commemorate the special day, Google has a special logo on the US versions of Google.com. The logo is made up of red, white and blue colors with the words of the song, “this land was made for you and me.” The song was written by […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Discontinue iGoogle, Once Google’s Fastest Growing Product Google announced they are shutting down several products as part of their “summer spring cleaning” efforts. One of those products is iGoogle, […]
Google announced they are shutting down several products as part of their “summer spring cleaning” efforts. One of those products is iGoogle, once known to be Google’s faster growing product. In fact, iGoogle at one point accounted for 20% of all visits to Google’s homepage! Now, Google decides to kill it off on November 1, […]
A pair of New Orleanians are trying to get Google to update the Street View imagery of their city — some of which is five years old and still shows the ruins from 2005’s Hurricane Katrina. “We basically just want to let Google know that there’s a real need for updated images this many years […]
One of the hardest things to do in keyword research is to uncover related keywords. With that in mind, the tools I’m reviewing today all help identify related keywords that you may want to search in more detail. These tools are not a substitute for detailed keyword research like I talked about in my first […]
I just wrapped up a strategy session in Europe with two different companies and wanted to recap some of the issues I encountered and how we are working through them. It was interesting that in both cases, their US programs were fairly advanced and organized, yet their local market programs were under-performing and in a […]
The rebranding of Google Places continues. Google has released iOS version 1.4 of what was called the Google Places app, but is now known as Google+ Local. The Android version of the Google Places app was also updated this week. The name change follows along with Google’s May 30th announcement that Google Place Pages on […]
Blekko announced they have made improvements to their crawler and indexer to provide more up to date and fresher results to SEOs looking for SEO related data. Blekko, the Slashtag Search Engine, offers a nice set of free SEO tools. In fact, they pride themselves as being different by offering all these SEO tools for […]
Google has begun notifying merchants that it won’t allow them to continue to listing weapons-related items for sale in Google Shopping. Searches in Google Shopping for things like “pistol grip shotgun” (above), “gun scopes,” “shotgun shells” and many other terms are leading to a results page that says the term “did not match any shopping […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Buys UpNext, Will We Soon See Kindle Maps? Amazon has done a really interesting thing: it just bought mapping app UpNext. UpNext is a 3D mapping company that started on […]
Amazon has done a really interesting thing: it just bought mapping app UpNext. UpNext is a 3D mapping company that started on the PC in 2007 and more recently shifted its focus substantially to smartphones and the iPad. While UpNext has not received the same attention as other mapping startups the company has slowly built […]
Google announced that they have made a few improvements to Search by Image on Google Image search. The improvements include enhancing the best guesses, adding the knowledge graph to image results and adding fresher content to the image search results. Smart Best Guesses For Search By Image Now if you search by image, Google will […]
According to an article appearing in Bloomberg this morning, Google has complied with the European Commission’s July 2 deadline and made concessions to address its four antitrust “concerns.” Details of the offer and potential Google concessions weren’t revealed: Google Executive Chairman Eric Schmidt sent EU antitrust chief Joaquin Almunia a letter responding to the probe, […]
Let’s face it. Nobody ever learned a valuable lesson from success. Sure, succeeding feels great, and we can often look back at success and credit a number of meaningful contributing factors. I love it, we all do. In fact, our society and culture celebrate success to such a ridiculously high degree that we forget that […]
What the hell is ‘Enterprise SEO’? Most people use the phrase when: Angling for a raise. Selling me their SEO widget. Trying to re-define their now-banned content spinning service. Those aren’t good criteria. So, I’m tackling the question: What is enterprise SEO? Are you an enterprise SEO professional? Here’s a test. Check off each item, […]