Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Google Belly Dancer, Ask.com Summer Party & Android Claw Crane In this week’s Search In Pictures, here are the latest images culled from the web, showing what people […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
You’re a product person. You’ve bootstrapped together your website, dropped relevant metadata, setup an e-commerce platform, installed analytics, and are generating solid original content on your site and/or blog. You’re doing everything by the book. But the question remains: when it is the right time to dig in and try to understand what people are […]
I remember the first bid management tool I ever used was GoToast back in 2003. It was absolutely amazing. I could manage bids on multiple engines from one location. SCORE! At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options […]
Earlier this year Apple acquired Chomp a site and app dedicated to app search and discovery. That purchase was a signal that Apple was going to revamp its app store. That overhaul has apparently happened in iOS 6, which will become available to the public later this year. Some developers are now seeing new-look app […]
Bing has been experimenting with showing more than ten search results on a page, while Google is showing seven search results on a page in some cases. Now, Bing has decided to stick with the experiment in the June update. There have been some observant searchers who picked up on the change over at WebmasterWorld, […]
It is well known that Google’s co-founders, Sergey Brin and Larry Page, as children were educated under the Montessori education system. They are proud of it and consider it one of the fundamental reasons they are so successful today. Today is the 142nd birthday of the late Maria Montessori, who founded that education model. To […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Facebook Friends’ Photos On Bing Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social […]
Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social bar within Bing and enabled Facebook to connect to Bing, then your search results in the Bing social bar may have photos from your friends’ Facebook feeds. You can also […]
Schemas, authorship, the Knowledge Graph. If these markup options and ways that Google is pulling “direct answers” into its search results has your head spinning, we’ve got a solution for you: the Semantic SEO Track at our upcoming SMX East search marketing conference. The “Schema & Authorship” panel we did at our SMX Advanced show […]
A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs. This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the […]
Back when Bing Maps was called Microsoft Virtual Earth (2006) the company bought Vexcel, a US Defense Department contractor that specialized in high resolution aerial photography and automated 3D image rendering. That acquisition became the basis of Bing Maps’ subsequent ambitious aerial imagery and 3D mapping efforts. Microsoft then improved upon the camera that Vexcel […]
Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It’s important to select the right media mix to drive profits, and that’s why I want to review […]
Recently, I ran an audit on 56 music industry websites and received a startling result. Sixteen sites, 28.6%, forward people from their domain name to their homepage using 302 Temporary Redirects. These sites are tossing away valuable link authority! If your domain and homepage are different, determine how the domains forward visitors to the actual […]
The Google Webmaster Central blog announced that the Site Errors report now is a lot more detailed and useful for webmasters. Now, the errors are broken down by each category into more specific errors. For example, if your site is not accessible to GoogleBot, Google will try to say it is because of a DNS […]
SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC’s effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That’s according to the 2nd annual State of Digital Marketing survey […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind With the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil […]
With the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil Armstrong, Google has an interesting post out about how a single search uses as much computing power as consumed by the entire Apollo program. Much as been written about how little power the Apollo flight computers had, […]
Ah, the Display Lumascape. While I’m not an expert in Slideshare, I’m pretty sure that no other ad-tech related slide has received close to the amount of views as Terry Kawaja’s ubiquitous representation of the digital ad industry. But despite how helpful and how many views the Display Lumascape has received, few people seem aware […]
As search engines continue on the path of rapid evolution, marketing is evolving in tandem as people search in different places at various times across different screens. We are in the midst of a paradigm shift where push messaging and mass consumption are evolving into a new paradigm of Relevance, Findability and Trust. It is […]
Google is introducing some new geographical targeting options and tweaking others within AdWords, including making the switch to Nielsen DMAs for US metro areas and releasing postal code targeting for Canada. The changes come as the company rolls out city-level targeting and location extensions to new countries. In the US, the change means goodbye to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser Internet Explorer (IE) is the browser where the most “non-Google” searches happen, according to data from ad network Chitika. The […]
Internet Explorer (IE) is the browser where the most “non-Google” searches happen, according to data from ad network Chitika. The company analyzed “hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network” earlier this month. Chitika was seeking to determine search engine usage on each browser. Overall Chitika […]
Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go […]
There have been a number of articles lately on keyword expansion and management but most of them seemed to skip over the basics especially at the global level. It is critical to make sure you include the brand and product sets for each of the local markets. As we have been importing data into our […]
The SEO community has been buzzing about a newly discovered Google Patent document named Ranking documents. The patent describes how Google may detect certain “rank modifying” techniques and then adjust the ranking of those documents using those techniques in a manner that will confuse the webmaster into thinking that technique did not work. The purpose […]
Matt Cutts, Google’s lead of search spam, wrote a blog post named “Why did our PageRank go down?” The post is a reminder to webmasters that selling links that pass PageRank can lead to a Google penalty. Back in October 2007, Google officially came out saying selling paid links can hurt your PageRank and then […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent In the beginning, Google matched the words in a searcher’s query […]
In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Over the years, Google’s algorithms have evolved in numerous ways, including with how Google figures out what the searcher is really looking for. Now, […]
Have you ever typed a company name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Autocomplete? That can’t be good for business, and it is a situation that more and more organizations are finding themselves in. Being part of a firm that is heavily involved in Online Reputation Management […]
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and bounds. Consider the following: Yelp recently shared that mobile usage now accounts for 40% of their activity, up from 27% in 2010. According Groupon’s CEO, 30% of all transactions on Groupon’s platform are now attributed to […]
One of the seminal moments in George Orwell’s 1984 occurs when the hero – Winston Smith – is finally convinced by his torturers that 2+2=5. The point of the scene is to show how Oceania (the totalitarian regime in which 1984 is based) has so much control over the mind of its citizens that it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Android Noogler, Google Paper Towels & Big Yahoo Ball In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Search marketer ears likely perked up to hear that Facebook launched search advertising this week. But anyone who’s expecting it to be similar to AdWords or adCenter is going to be disappointed. Actually, it’s more akin to other forms of Facebook advertising, despite appearing in search results. Consider these typical AdWords ads: They appear above […]
Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or “audience” within Google AdWords. The pages that are pertinent to that audience are tagged with special code that allows Google to place a cookie in the browser of anyone who visits […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Tools Reports Adds Percentage Changes Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the […]
Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the period selected to the same time period before that. So if you selected the past 30-days, Bing will show the percent change from the previous 30-day period. This applies for Clicks […]
As you should know by now, Google recently announced that it was combining its free Google Product Search listings and Product Listing Ads (PLA) to Google Shopping, where all listings would be shown in an auction based process akin to PPC. This is a significant change for retailers as it means that a significant percent […]
The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers, but particularly for enterprise programs. Let’s look at three ways that time can distort one’s perspective, and consider a solution that can be helpful. In most paid search reporting platforms, the default setting (often the only […]