Google’s London Olympics Logos so far have all been static images symbolizing different events and sports at the Olympics. But today that trend has changed and Google is showing animated and interactive logos that Google users can play with and win medals. Today, we have a logo that let’s you compete in hurdles. You can […]
Sometimes it feels like a one-man crusade. Now in my 15th year of search marketing (yes, I started young) I have been trying to explain to Global SEOs for much of that time that translation is not a perfect process. But it appears I have been talking to the wrong people. I should have been […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting Dev Team Mindshare For Your SEO Projects Getting in the development schedule in an enterprise environment can be one of the most challenging parts of the job for an SEO […]
Getting in the development schedule in an enterprise environment can be one of the most challenging parts of the job for an SEO professional. The dev team has so many different people coming at them with projects to do, and prioritizing those projects can be a mess. Add to that the frustrating reality that the […]
Bryson Meunier spotted new mobile icons in his mobile search experience on Google. He was searching Google on his Galaxy Nexus running Jelly Bean and noticed a new smartphone icon labeled on some of the search results. The icon symbolizes if the web site you are about to click on is smartphone-optimized or not. Google […]
Dr. Geoff Bell*, a dentist in Carlsbad, CA (you’re welcome Doc), has a problem child – his son. Things had been going well. People hadn’t been flossing (I’m looking at you, dear reader), he was ranking #1 for “Carlsbad root planing” and business was booming. Then Junior had to go get a dentistry degree and decide […]
In my last column, I looked at some of the differences between small and large accounts as the best practices vary for each. In this column, we’re going to specifically focus on one of the most common small accounts: local accounts; and examine some of the best practices for this type of small account. A […]
Although there were so-called “virtual assistants” before Siri, consumers had only limited experience with them and may not have even realized what they were dealing with at the time. United Airlines’ “virtual agent” Alex is one such automated assistant, though it doesn’t use speech and currently doesn’t work on mobile devices. At least a dozen […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Intros Congressional District Targeting In AdWords Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their […]
Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change every 10 years […]
In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for crowdsourcing to go mainstream. In fact, there are crowd workers in […]
Taking consumer lifetime value into account allows performance marketers to manage more volume at a higher cost per acquisition (CPA) or lower return on investment (ROI). If $1 of revenue at the time of conversion leads to an additional $1 of revenue ($2 total) down the road then breakeven for marketing is 0.5 ROI or […]
The most interesting development in digital maps may not in fact be the forthcoming introduction of Apple maps in iOS 6. It may instead be the recent launch of mapping app Recce (pronounced “rekki,” which is short for reconnaissance). The company was previously called Mapply, but a trademark conflict motivated the company to change its […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creative Testing For The Advanced Search Marketer, Part 3 For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs […]
For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs and acquiring more revenue. Continuously generating, analyzing and iterating on new creative delivers incremental improvements in keyword-to-creative relevancy. Increasing relevancy results in higher click-through-rates (CTR) and Quality Score, and as a result, lower […]
With the advent of Google moving to a paid inclusion model, many folks must be wondering what they can do to optimize their data or product feeds to make themselves findable. Whether you are in a paid vertical or free one, Google has to serve up relevant information. So, how about putting yourself in a […]
Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification. Structured Data Dashboard Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced […]
Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links. Recently, someone asked me to distinguish between good links and bad links. First, there are really three types of links: Links that help SEO Links that hurt SEO Links search engines […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Posts Q2 Revenue Gain, Claims 78 Million Users Globally Yelp just announced second quarter revenues of $32.7 million compared with $27.4 million last quarter. This beat analyst expectations. The company […]
Yelp just announced second quarter revenues of $32.7 million compared with $27.4 million last quarter. This beat analyst expectations. The company also said it had a net loss of $2 million compared to a loss of $1.2 million a year ago. Yelp reported that revenues for the first two quarters this year grew significantly to […]
Ever wonder what it’s like being an intern at Google? Well, don’t look to an upcoming film, called “The Internship,” to provide much insight, even though the movie, starring Vince Vaughn and Owen Wilson, is set at the search giant, as reported by Search Engine Watch. The comedy, which Vaughn expects to garner an “R” […]
In our B2B marketing campaigns, we have the dual challenges of having limited resources and more sophisticated buyers of our services and products. While this is a reality, the good news is that it challenges us to be more creative and effective in our pursuits. This enables us to produce more with less and infuses […]
A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords. The study was commissioned by YP, formerly AT&T Interactive and AT&T Advertising Solutions. The average cost-per-call for YP ads was $46 vs. $88 for AdWords. More specifically, the study found that the YP cost-per-call […]
SEOmoz announced a new neat service that aims at providing insight into if Google has run a major search index/algorithm update in the past by tracking 1,000 keywords every 24 hours from a select number of web sites. The service is called MozCast and literally shows a weather report based on ranking fluctuations. It is […]