More from Search Engine Land: Page 2

SEO

Using Share Of Voice To Measure SEO Results

Sometimes the biggest problem for any marketer is language: communicating results in a way that makes sense to your boss/client. Nowhere is that more true than for SEOs. We talk about rankings, but we know rankings mean diddley squat. We point at ROI, but no one believes us. We try to lobby for changes like […]

PPC

Enter The Cookie: How RFSA Will Affect SEM

Imagine doing a search on Google for the word [fuzzy bunny slippers] and seeing a mortgage company touting their wares in the first paid result. Impossible, you say, Google’s Quality Score would crush this hapless mortgage advertiser in just a few impressions, right? Maybe in 2011, but maybe not in 2012. The reason: a new […]

Google

Google Emails Authorship Confirmations To Bloggers

Did you receive an email from Google Authorship this morning? It seems that many writers and bloggers who work with sites that have set up Google Authorship have received email confirmations from Google today, confirming their participation. The email welcomes the participant to Google Authorship, and shows how authorship works in search results. Here’s the […]

Google

The Google Dance Is Back

Vets in the SEO space remember the “Google Dance,” how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it’s back. My latest column over at our Marketing Land site, The Return Of The Google Dance, covers how the dance has made a […]

Content

Google News Now Ten Years Old

On Saturday, Google News turned ten years old – launching on September 22, 2002, in reaction to the September 11th events. Google News was a response to enable people to find and search for news with multiple view points, opinions and perspectives. Since then, Google News has added over 50,000 news sources with 72 editions […]

Apple

Local Search Cage Match: Google Vs. Apple Maps (And Siri)

Apple’s iPhone 5 sales appear to be rolling along as the handset receives high praise in most reviews — except for Maps. And as the drumbeat of criticism over Maps continues, some tech journalists wonder if this “fiasco” would have happened if Steve Jobs were still alive. The NY Times Joe Nocera calls Maps an […]

Apple

SearchCap: The Day In Search, September 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook To Allow Users To Delete Search Activity Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the […]

Facebook

Facebook To Allow Users To Delete Search Activity

Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the next couple weeks to all Facebook users. Currently, Facebook users are able to delete other activity, like status updates, under the Activity Log. Now, Facebook will be allowing you to do the […]

Content

6 Easy Ways To Improve Your Site’s Navigation

Just about every website has some form of navigation. Unfortunately, not every website’s navigation is good. Most of the time, a website’s navigation is put together by Web designers who know a lot about making pretty websites, but very little about marketing a website or creating a website built for the customer. Just because your […]

Apple

Apple Asks For Patience, Would It Block A Google Maps App?

Apple is taking a painful public beating right now on its new mapping app. Some people are even starting to get a bit hysterical over some of its failings. It’s turning into the iPhone 5’s version of “antennagate.” Indeed, much more negative publicity might cause some “fence sitters” to hold off on upgrading or buying […]

Apple

SearchCap: The Day In Search, September 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The E-commerce Product Video That Increases Revenue Per Visit Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video […]

Content

FTC: We’ll Decide On Google-Antitrust Action By End Of Year

Speaking at an antitrust symposium sponsored by Georgetown Law School in Washington DC, FTC Chairman Jon Leibowitz said that the commission was “on track” to decide on whether or not to pursue an antitrust case against Google “by the end of the year.” In other words: after the election — not that a decision would […]

Apple

Apple App Search Shows Only One Result At A Time

iOS 6 was released yesterday and the new App Store and App Store search results are now in the hand of many iOS users. With that, Apple has changed the search results to display only one search result at a time. Yes, when you use the App Store to search for apps on your iOS […]

Content

How To Leverage PPC To Discover High-Converting Keywords For SEO

When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination. From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery […]

Apple

Is It Time To Revisit Your PPC Strategy For Tablets?

Going by the last couple of months, the humble tablet computer is playing an increasingly pivotal role in the strategic plans of many of the biggest names in tech, and it will continue to hold greater significance to paid search advertisers as we move toward the holiday season. Following the March release of the new […]

Apple

Google Maps Fills Whitespace With Big Mobile Ad

Having lost visibility in Apple’s iOS 6, Google Maps is using a big, new ad that touts Google Maps mobile capabilities and invites existing users to “take your map anywhere.” Here’s what it looks like on a desktop Google Maps search that I did late this afternoon: The ad only seems to appear when there’s […]

Apple

SearchCap: The Day In Search, September 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta […]

Google

Google News Testing New Look & Features On iPad

Google News may soon be getting a nice upgrade on its mobile/iOS/iPad versions. The company is testing a new look and feel that also includes additional functionality not present on the existing mobile/iOS/iPad version of Google News. (Disclaimer: The reason I keep writing “mobile/iOS/iPad” is that we don’t know if this test is limited only […]

Apple

Seeking To Pressure Regulators, FairSearch Announces New Members, Issues Missive Seeking “Meaningful” Remedies

If I were a betting person I’d say that the European Commission and FTC antitrust investigations against Google will wrap up without any major “structural” changes or dramatic new rules imposed on the company. Indeed there were premature reports that Google had already settled with the EU. An announcement of some sort is imminent I […]

Content

How To Conduct A Link Audit

In the comments section of my last column, someone asked me about link audits, and after looking around to see if I could find a good resource to point her to, I didn’t find anything that was exactly what I was looking for. I found loads of great pieces on SEO audits but not that […]

Apple

Critics Rave About iPhone 5 But Many Roast Apple’s Maps

While the iPhone 5 itself is getting very positive reviews — essentially raves  — Apple Maps have received a mixed response. It has emerged as the potential Achilles Heel of the new handset (other than the generally reviled “lightening” dock connector). Waze CEO Noam Bardin was quoted last night by Business Insider saying that the […]

Apple

Google Puts Interior Business Photos On The Map

Starting today, thousands of local businesses have a little more exposure on Google Maps. That’s because Google is now showing small, orange dots to indicate businesses that have participated in the Google Business Photos service. You may remember that — it’s the self-serve program that connects local business and local photographers to have professional interior […]

Content

Report: Clothing, Restaurants 50 Percent Of Mobile Coupon Search

Ad network Chitika has released some data on mobile coupon search this afternoon. Based on an analysis of millions of mobile search impressions from its ad network, the company found that “Clothing and Restaurants make up the lion’s share of mobile coupon searches.” The study was conducted the first week of September. The two categories […]

Apple

SearchCap: The Day In Search, September 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of […]

Google

Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)

Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us. Here’s the official news from Google: Panda refresh is rolling out—expect some flux over the next few days. Fewer […]

Google Ads

AdWords Introduces Ability To Share Budgets Across Campaigns

Google’s AdWords has released a new feature that will let an advertiser share daily budgets between multiple campaigns in a single account. The idea is that a marketer may have a set daily budget to spend across multiple product lines, or channels, and this feature lets them dynamically reallocate that budget if one campaign falls […]

Apple

SearchCap: The Day In Search, September 17, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News Expands To Your Facebook Feed With Customizable App Bing News wants to be your go-to place for finding out what’s going on in the world today, whether it be […]

SEO

Bing News Expands To Your Facebook Feed With Customizable App

Bing News wants to be your go-to place for finding out what’s going on in the world today, whether it be the sports world, financial world, or your local world. But social media — and Facebook, especially — is where a lot of us find and share important links and headlines. So how does Bing […]

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