More from Search Engine Land: Page 3

Apple

Apple, Yandex Partner In Russia: Maps Deal Now, Full Search Later?

It’s no secret that Apple is ditching Google Maps on iOS6. In Russia, that decision looms large for Russian search engine Yandex, which will provide the backend for the new Apple Maps app, according to Bloomberg. Software developers in Russia that have been using the developer version of iOS6 have reported seeing the Yandex integration […]

Content

How To Look For Trouble & Find Opportunity In PPC Campaigns

As I start each day managing our PPC accounts, the same two questions always come to mind: “What problems do we have to address right away?” and “Where can we find more opportunities?” The more quickly I can get a handle on these two questions, the more quickly I can take appropriate actions. That’s why […]

Google

New Google Update “Improves Diversity” Of Domains In Results

There’s been chatter about Google having done some type of algorithm update this week that’s having an impact on rankings. Now it’s finally confirmed, a new change meant to allow more domains to appear in search results. The head of Google’s spam fighting team Matt Cutts tweeted this about it: Just fyi, we rolled out a […]

Apple

SearchCap: The Day In Search, September 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Simple Guide To Understanding The Searcher Experience When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. […]

Content

Advanced Excel For PPC: How To Work With Match Types Using VBA Code

When working with AdWords Keyword reports downloaded from the Web interface, you may come across Keywords with their Match Types signified by special punctuation, rather than a separate column indicating Match Type. In this post, we will use some Excel VBA code that will help us work back and forth between this format and the […]

Apple

Report: Highest Mobile CTRs Where User 1-2 Miles From Business

Local search provider and ad network YP (formerly the advertising and directory services division of AT&T) released search and activity data collected from consumers and advertisers on its network in a Q3 Local Insights Report. The report contains findings drawn from its online, mobile and IPTV properties. The YP Local Ad Network represents “573 million […]

Google Ads

Google Rolls Out AdWords Enhanced Sitelinks Globally

In February Google released enhanced Sitelinks for AdWords. Now, Google has announced they are rolling this out globally where all countries where AdWords is available. Enhanced Sitelinks look at the other text ads in your account and when it makes sense, they will combine those text ads for your single ad and make it into […]

Apple

SearchCap: The Day In Search, September 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012′s […]

Content

Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says

Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012’s most dangerous celebrity to search for — replacing Heidi Klum, who held that title last year. According to McAfee’s Most Dangerous Celebrities study, searches related to Watson have a 12.6 percent chance of […]

PPC

A 3 Step Model For High Seasonality Forecasting

In many verticals, much of the year’s business gets done during a short period. For instance, tax software is mostly sold at the end of January in the US when the W2 forms are mailed and right before the last day of submission in mid April. This is seen clearly in the Google Trends chart […]

Google Ads

Product Level Ads: Tribulations Of A New Traffic Source

Free clicks from Google Shopping were a gift. We all knew it, loved it, and were holding our collective breath because we knew one day it would go away. As you are probably well aware, that day is sometime in October of this year and the transition has already begun to take place. Beyond the […]

Ecommerce

Pianist, Clara Schumann, Google Logo

Google has a special global Google logo, Doodle, for Clara Schumann. Clara Schumann was born 193 years ago today in Germany and is well known for her work as a composer and as a Pianists. In fact, Wikipedia writes she is known as the most “distinguished pianists of the Romantic era.” In her long career, […]

Apple

SearchCap: The Day In Search, September 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Demos Local Search (Maps) And Siri Enhancements For iPhone 5 Today at the iPhone 5 launch event Apple announced a thinner, taller and faster iPhone. (Danny is still live blogging.) […]

Apple

Apple Demos Local Search (Maps) And Siri Enhancements For iPhone 5

Today at the iPhone 5 launch event Apple announced a thinner, taller and faster iPhone. (See Danny’s hands-on first impressions.) Apple also reminded people of some of the software announcements made in June at its WWDC conference when it discussed the new iOS 6 extensively. Among the earlier software-related announcements that were showcased again today […]

Analytics & conversion

Two Easy Ways To Leverage The Search Funnel

If you’ve read my previous post about Multi-Touch Attribution & Conversion: Does It Matter?, you should now be aware of whether or not it is worth digging into the conversion funnel by looking at the average lag from impression/click to conversion and, more importantly, the average number of impressions/clicks involved in a conversion. In other […]

Content

August Search Share: Bing Hits “All Time High”

The early August search market share data is out from financial analysts ahead of the official comScore release. That official release will likely be later this afternoon (now updated, see postscript). Yahoo is down once again while partner Bing has hit “an all time high” according to one analyst. Google lost some share (0.4 percent) […]

Apple

Report: Apple Loses Adam Cheyer, Co-Founder Of Siri

Bloomberg reports Siri’s co-founder Adam Cheyer, has left Apple. Cheyer was one of the primary developers of Siri and is known as a “co-creator” of the popular Apple Voice Search product. Adam Cheyer’s LinkedIn profile still has him currently working at Apple. He was the Engineering Director in Apple’s iOS group. Apple nor Adam Cheyer […]

Apple

SearchCap: The Day In Search, September 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Must-Have Browser Tools For Link Builders Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those […]

Content

Must-Have Browser Tools For Link Builders

Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those words, plus doesn’t ‘content advocacy’ just sound better than link building?), there are a few tasks that are a genuine PITA. There have been many tools created to help manage […]

LinkedIn

7 Important Digital Assets To Optimize Brand Exposure

It’s no secret that personal branding is important. So is branding your Brand. Basically, what I am trying to say is, we all want to get found online. Well, in some cases, people don’t. But generally speaking, the goal is to get more exposure. Which is why, it boggles the mind as to why some […]

Content

Are You Using Gap Analysis For Multinational Linkbuilding?

Linkbuilding still lies at the core of any successful SEO campaign. Indeed, campaigns at the very top end in the most competitive verticals are all about the effectiveness of their linkbuilding strategy. When you look at delivering significant returns across a range of countries, this truism is even more pronounced: despite all the advances in […]

Apple

Restaurant Owner Slammed On Yelp For Supporting Obama

Over the weekend President Obama made a campaign stop at Big Apple Pizza in Ft. Pierce, Florida. The owner, Scott Van Duzer, is reportedly a registered Republican but is also a supporter of Obama. During a photo-op he bear-hugged Obama (with Secret Service permission). The story and the image (at right) received national media attention. […]

Advertising

Bing Ads Testing Longer Headlines A La Google AdWords

Bing Ads (the new moniker for Microsoft Advertising) is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline. The US market test is currently running on a small percentage of searches on Bing and will be rolling […]

Apple

SearchCap: The Day In Search, September 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removed The Pirate Bay From Instant Search TorrentFreak reports Google has removed The Pirate Bay from showing up in Google’s search suggestions within Google Instant Search. Google Instant Search will […]

Google

Google Removed The Pirate Bay From Instant Search

TorrentFreak reports Google has removed The Pirate Bay from showing up in Google’s search suggestions within Google Instant Search. Google Instant Search will auto-complete the search phrase based on search popularity and other factors. Prior to today, Google would auto-complete for the domain thepiratebay but now, Google has added that to their piracy filter list. […]

Google

Google Wins Major Antitrust Victory In Brazil, Does It Foreshadow Broader EU & US Wins?

In addition to the various government antitrust investigations against Google going on around the world, there is a parallel world of private lawsuits by Google rivals and critics that make similar unfair competition or antitrust claims against Mountain View. They generally allege, among other things, that Google is unfairly referring traffic to its own “vertical […]

Amazon

Amazon Refuses To Pay-To-Play In Google’s New Shopping Search

As Google shifts its Shopping search to a pay-for-play model, one key commerce company appears to be sitting on the sidelines — Amazon. As noted in a New York Times feature that ran over the weekend, consumers who search on Google Shopping can find Kindles from a variety of stores via the listings, but Amazon isn’t […]

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