Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Loses Australian Defamation Case, Awaiting Decision On Damages Google is awaiting a judge’s decision on damages before it decides what to do after losing a defamation case over its search […]
Google is awaiting a judge’s decision on damages before it decides what to do after losing a defamation case over its search results in Australia. A jury in the supreme court of the Australian state Victoria, ruled Tuesday that Google is liable for defamation because its search results connected the plaintiff, 62-year-old Milorad Trkulja, to […]
In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency’s State of Paid Search report for the […]
Google has released a new desktop version of Google Earth (version 7) that includes features previously released in its mobile version. The new desktop features include what Google calls a “tour guide” for more than 11,000 locations in over 110 countries and regions, and more 3D imagery for several cities around the world. The tour […]
Google has started showing active AMBER Alerts for missing U.S. children above its search results on both regular Google Search and on Google Maps. And that includes both desktop and mobile searches. Here’s what one that’s currently showing up on a search for “amber alerts boston” looks like. Here’s Google’s explanation of what might prompt […]
At SMX East in October 2012, I presented on mobile landing pages at the popular iConvert session. Given the surge of interest in mobile marketing, and in particular, mobile landing pages, I thought it would be a good time to cover some of the key points from that presentation here. Slideshare: The Quest for Awesome Mobile […]
Targeting in online marketing has gotten really good – scary good, in fact. Think for a moment about the level of granularity that AdWords now provides SEMs. If I wanted to, I could create a targeted campaign that only shows ads to people: In San Mateo, CA Using their iPhone Using WiFi On AT&T Online […]
Not happy with just running an interactive Halloween logo today, Google also has an “easter egg” surprise. Searches for some horror movies bring up sleeping bats that fly away with a click. For example, here’s what appears in a search for “Nightmare On Elm Street,” over the knowledge graph box about the movie: Click on the bats, […]
It’s Halloween, and Google’s got a special logo to celebrate the day. Click away to reveal ghosts of the not-so-scary kind to spell out Google! At first the logo looks kind of sad, just a deserted street scene: But as you click on the various doors, ghosts are revealed that begin to spell the Google […]
Got the new Google Search app on your iPhone or iPad? Here’s a trick. Ask it, “What’s the best smartphone?” The app will politely decline to say. The app will reply in one of two ways that I’ve found: “No one phone is right for everyone.” “You’ll have to decide for yourself.” Don’t have the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Adds Restaurant Menus (And Images) Following on the heels of Foursquare, YP and a few others in the local segment Yelp is adding restaurant menu information and pricing. With the […]
Following on the heels of Foursquare, YP and a few others in the local segment Yelp is adding restaurant menu information and pricing. With the unfortunate headline “Yelp Menus: Connecting People with Great Local Food Porn,” the Yelp blog explains that menus will be paired with users’ uploaded food images: Now you can not only […]
Google is considering offering its search quality rating guidelines to the public. The news comes near the end of the latest webmaster video just posted today on YouTube. In it, Google’s Matt Cutts answers a question about how Google uses the data it collects from its human search evaluators — in short, “those folks don’t […]
Announced in August, Google’s new Google Search app for iOS has been apparently stuck in Apple’s app approval process for over two months. No longer. Google’s just announced that the new app is out. The news came on Google’s official blog today. The company has also posted a video of how it works: [youtube width=”560″ […]
Many SEOs cheered that Google’s new disavow links tool would make it easier to recover from a bad backlink profile. No more worrying about directories charging to remove links or trying to get out of bad link networks. But Google says it does want to see a good faith effort to go along with any disavow […]
One of the things I really like about the field of SEO is how so many professionals are willing to help others in their free time. They volunteer to help non-profits, write blog posts for free (ahem!), and attend public SEO meet-ups. In the Puget Sound area of Washington State, the Seattle SEO Network holds […]
Earlier this month, Christmas came early for many in the SEO industry. Google launched its wildly anticipated disavow links tool bringing with it a way for you to remove some of those shady things you your former SEO company have done. The biggest problem with disavowing your links is that at first glance, it looks […]
Last week, I was taking delegates on an international SEO course through their paces on using the data Google so generously provides in their webmaster tools. I’m a little puzzled that more people don’t dip into the data, analyse it and then take actions on their campaigns. So, high time for me to share some […]
Custom variables are one of the most (if not the most) powerful tools Google Analytics has to offer to better understand your audiences from search and social. Unfortunately, they’re also one of the most underrated and underused. So, if they’re so useful, why do so few sites utilize them? For the same reason that custom […]
We know from multiple data sources that more than 90 percent of smartphone owners use maps and local search. We also know from Google that up to 50 percent of mobile search carries a local intent. Now, a new local search study from YP and Street Fight takes a closer look at local search behavior […]
Conductor has announced what it says is the biggest financing round ever in the SEO industry: a $20 million Series C investment led by Investor Growth Capital. In a news release, Conductor says it’ll use the money to continue development of its Searchlight SEO platform and to scale the company’s operations internationally. Conductor launched its […]
The French government is digging in its heels. After a meeting today with Google Executive Chairman Eric Schmidt, French President Francois Hollande reiterated the government’s plans to create a new law to force Google to pay when it links to newspaper websites. The spat has been going on for a few weeks, since the French […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Week: October 29, 2012 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below […]
Google has beefed up its Google Now feature. In addition to the existing content (Calendar, Sports, Traffic, Weather, Places) the company has added a range of new cards/categories to Now: Flights Hotels Restaurant reservations Events Packages/shipping Stocks Movies Breaking news Nearby attractions Nearby photo spots Google Now is in a way Google’s answer to Apple’s […]
It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site. It’s nice to get back to blogging but I have to admit that I feel a bit off the pace. […]
Trying to keep up with Hurricane Sandy? Below are a variety of resources which may help. Storm Tracking Google Super Storm Sandy Map Google Super Storm Sandy Maps: NYC Close-up ESRI’s Hurricane Information Map Weather.com Hurricane Tracker Local TV Live Stream Boston: CBS NYC: NBC Philadelphia: CBS Washington DC: Fox Washington DC: NBC Radio A […]
Our SMX Social Media Marketing show is coming to Las Vegas this Dec. 5 & 6, and as part of our great agenda is a keynote talk by Del Harvey, Twitter’s director of trust and safety. Not familiar with Del? You should be, if you’re a marketer doing anything involved with Twitter. She oversees what’s […]
You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing in small accounts is very easy as there are not thousands of ad group or hundreds of thousands of ads to track. However, in large accounts, […]
For those of you in the path of Hurricane Sandy, like me, knowing certain information about the storm can be vital to those stuck at home and preparing for the storm. Google announced a new crisis map for Hurricane Sandy at google.org/crisismap/2012-sandy and they have an additional more detailed map for New York City at […]
Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something like, “Of course we do. We’re enlightened marketers, not Neanderthals.” And, you probably are. Actually, I would not ask you this question without reason. Being an inbound marketing consultant, I […]
It’s been almost two weeks since Google launched its link disavowal tool. Some have been busy diving in and using it, but others have had more detailed questions about it. We’ve got some answers, from the head of Google’s web spam team, Matt Cutts. Question: How do people know what links they should remove? Answer: When […]
Google is running a special logo today to honor Bob Ross, painter, art instructor and host of “The Joy Of Painting,” which aired for over a decade in the US and Canada. Ross’s show ran from 1983 through 1994, when he stopped to fight lymphoma, which he later died from in 1995, at age 52. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Verisign Blames Google For Drop In Domain Registration & Renewal Rates The number of new domains being registered, and existing domains being renewed, is slowing down and Verisign — the company […]
The number of new domains being registered, and existing domains being renewed, is slowing down and Verisign — the company that operates the .com and .net domain registries — says Google is a main reason why. On the company’s Q3 earnings call yesterday, Verisign shared the following data related to domain registrations and renewals: total […]
Got a shiny new Microsoft Surface with Windows RT and want to search with Google? No can do. The Google Search app is only for Windows 8, and it seems like — amazingly enough — that’s because Google hasn’t gotten around to making one. Postscript (Nov. 13): This is now finally available. See our story, Google […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Again following rival Google’s lead, Bing Advertising is introducing the capability to specify different landing pages depending on the match type chosen. The idea is that the change will enable more effective bid management, tracking and changes (pausing and resuming) of keywords at the match type level. This is the latest announcement of efforts aimed […]
Google has launched a Get Your Google Back site to teach new Windows 8 users how to restore or add Google Search to their devices and to get Chrome. It doesn’t help those with Windows RT devices who seem stuck without Google, however. Windows 8 was released today, which means a number of people will find Bing […]
One of the most difficult and valuable exercises in quarterly planning is forecasting. Many companies require budgets to be set well in advance, and as a result, analysts often prepare conservative projections in order to remain cautious and not setup their marketing colleagues to under-deliver. The byproduct of conservative projections is more difficult forecasting mid […]
Microsoft released a video showing how you can use Bing on a Windows 8 powered device. They call the video, “Search Reimagined” and show off the touch aspects to search, as opposed to how search works currently on Bing.com. Here is the video: Bing on Windows 8: Search Reimagined from Bing on Vimeo. You can […]