More from Search Engine Land: Page 2

Content

Google’s Eric Schmidt Seeks Rapprochement With French Over Proposed Newspaper-Linking Tax

Earlier this month Google, which past French president Jacques Chirac once called an agent of “Anglo-Saxon cultural Imperialism,” threatened to stop linking to French news websites after French publishers and the French government floated a proposal to require the search engine to license their content. Current French President Francois Hollande’s government is essentially seeking to tax Google […]

Apple

SearchCap: The Day In Search, October 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deconstructing The Google EMD Update Well, it’s official – no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A […]

Google

Deconstructing The Google EMD Update

Well, it’s official – no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A whole industry of exact match domain tools and brokers came up. Huge premium prices for good names just went through the roof when it was a real “money keyword.” […]

Content

Google Bringing In More Than $100 Million Per Day Via AdWords

Though investors seemed disappointed by Google’s third-quarter numbers, its core AdWords business is going like gangbusters, according to a new study by WordStream. The software company found Google earning $100 million a day through AdWords in Q3, serving 5.5 billion impressions per day on search pages and 25.6 billion impressions per day on the Google […]

Ecommerce

For Google Shopping & More, Vertical Search Works!

A Vertical Search engine, just for clarity’s sake, is defined as a search engine that focuses on a specific segment of Web content or on a specific topic. Examples would be Google Shopping and all the other items on the Google menu bar (Images, News, Recipes, Maps, YouTube, etc.). It is also clear that some […]

Advertising

Bing Ads Unveils Better Reporting

Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use. The new interface (and back-end) lets users run multiple reports simultaneously. It also allows advertisers to create related reports that share the same settings more easily, since settings like date range are carried over when […]

Apple

SearchCap: The Day In Search, October 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Tips To Optimize Conversions On Your Mobile Landing Pages In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main […]

Content

To Search Is Human, To Find Is Divine

As humans, we have always sought to answer our questions. Prior to the inception of the Internet and the rise of the search engine, we had a limited array of solutions when a question arose. We could ask teachers or friends, and as you might imagine, this was a local and inefficient means to securing […]

Google

Google Mapping The Interior Of The Grand Canyon With Street View Cameras

Having driven literally hundreds of thousands of miles of surface streets and roads throughout the world, Google is increasingly going off road in its quest to make Street View comprehensive. Most recently the company took its on-foot Street View backpack cameras to the Grand Canyon in Arizona. Google is hiking the various trails that descend […]

Apple

Yelp Buys Rival Qype For $50 Million To Consolidate Position In Europe

Qype was the European Yelp before Yelp was in Europe. Now Yelp has announced that it is acquiring the company for $50 million in a press release that also shares its “preliminary” Q3 revenue numbers. Founded in 2006 in Hamburg, Germany, Qype operates throughout Western Europe, with the UK and Germany its strongest properties. In […]

PPC

See You At The Voting Booth: Political Search & Display Strategies

Political ad campaigns are far from a new concept. A quick scan of The Living Room Candidate provides a look at the rich historical legacy of television ads for presidential campaigns, ranging from the earliest days of television to today’s sophisticated :30 spots. Even before television spots were the norm, the DNC pioneered the use […]

Apple

SearchCap: The Day In Search, October 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Voice Search On Xbox Now Searches The Web, Too Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their […]

Bing

Bing’s Voice Search On Xbox Now Searches The Web, Too

Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their console. It’s part of the “new entertainment experience” that Microsoft is pushing out this week via the Xbox. Bing Voice Search has been available on the Xbox since June 2011, but it could only […]

Google

Have Keywords Stopped Being A Proxy To The Customer?

It’s said that keywords are a proxy for a customer, right? So let’s talk about the customer. Schema this, canonical that, and black and white zoo animals… if you don’t have a search expert on payroll, you’re already behind the Joneses. I get emails like the one below all the time, this one being from […]

SEO

The Tale Of Goldilocks & Global Search Budgeting

In the last few articles, we focused on minimums of keyword research and measuring performance, and now we can extend that process to budgeting. With search budgets, especially for paid search, we have three different options for budgeting. As the fairly tale goes, Goldilocks samples each of the bowls of porridge to see which was the […]

SMX® - Search Marketing Expo & Conference series

Google’s Matt Cutts Inducted Into University of Kentucky’s Hall Of Fame

Google’s head of search spam, Matt Cutts, a name familiar to most of the readers here, was inducted into University of Kentucky’s Arts and Sciences Hall Of Fame last Friday. This was reported in the Kentucky Kernel. The article explains that Matt Cutts attended the University of Kentucky while working for the Department of Defense […]

Content

Google News Adds Expandable Clusters To Search Results

Google News announced they have improved the search results in Google News to enable expandable clusters, like they have a year ago on the Google News home page. What this means is if you do a search within Google News, you will be able to expand a news cluster to see more sources. You will […]

Apple

Mayer: Yahoo Not Planning To Invest In Local Search Right Now

Search is a “core priority” at Yahoo, but the company isn’t planning any significant investments in local search in the near future. That’s some of what new CEO Marissa Mayer revealed today in her first earnings call since she joined the company this summer. Mayer spoke several times about Yahoo and search in general, saying […]

Apple

SearchCap: The Day In Search, October 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Election 2012: Searching And Researching The Presidential Debates The final debate between U.S. presidential candidates Obama and Rommney airs tonight. Until the election next month, a lot of attention will continue […]

Google Ads

Is Ask.com Continuing To Play The Google Arbitrage Game?

We recently received an email from a reader who’d made an inquiry with Google AdWords support. Why, this reader had asked, is Ask.com allowed to buy AdWords and rank for certain surprising terms, when its landing page features mostly ads above the fold? Doesn’t that violate Google’s policies on arbitrage? All About Arbitrage Arbitrage, when […]

Google Ads

Are Small Businesses Abandoning AdWords? A Reality Check

Are US small businesses (SMBs) abandoning Google AdWords in droves because of rising CPC prices? That’s the implication of a recent story in the New York Times: [Concern over the rising cost of keywords] has become increasingly common as online advertising has become a standard channel for large companies. Attracting those additional advertisers has been […]

Apple

5 Things Businesses Need To Know About Apple Maps Right Now

You’ve probably heard all of the noise about how much Apple Maps suck, but do you know what doesn’t suck? The 1,000,000,000 iOS devices projected to be in the hands of consumers worldwide by 2015. But forget about the far away future. Tomorrow, Apple is likely to unveil the “iPad Air“, which combined with the iPhone5 […]

Enterprise

6 Ways To Shatter The Ceiling With An Enterprise Site Quality Audit

Enterprise SEO has always emphasized visibility, authority and relevance. If you’re optimizing a site with more than 10,000 pages, you now need a streamlined way to audit site quality. Quality matters, and it matters even more on large sites, because you can repeat the same issues so many times. That drags down your entire site. […]

PPC

Applying The Theory of Sets In Match Types

When I was a math teacher, I spent a lot of time doing what I thought was, well, ‘teaching.’ In my first few months on the job, I focused on the logic behind the mathematics, not the formulas or other shortcuts. Students constantly complained about this, and they were failing tests, so, after higher-level discussions, […]

Google

Google Adds Explanations To Knowledge Graph Associations

Google has added explanations in the “people also search for” section of the knowledge graph results. The explanations shows why Google added a specific person or thing in the related area under a specific knowledge graph. Google associates this with the bacon number easter egg they ran earlier this year but in a much more […]

Google News

SearchCap: The Day In Search, October 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Gives Update On Shopping Going Full Paid Inclusion, Hints At AdWords’ Future On Q3 Call Now that Google’s new pay-for-play Shopping is in full swing (the changeover took place October […]

Content

Infographic: How Google Fights Bad Ads

Google carries billions of ads each year, but it’s not anything goes. The company seeks to stop “bad ads” that might push illegal products or harmful goods. A new infographic from Google, out as part of Cybersecurity Awareness Month, covers the process. The infographic explains that 134 million ads from 824,000 advertisers were stopped last year, […]

Google

Google’s Updates Ngram Viewer, Showing How Words Have Evolved Over time

Google announced earlier today that version 2.0 of the popular Google Books Ngram Viewer is now available online. What’s an Ngram Viewer? In a nutshell, Ngram Viewer lets you find and visualize how words and phrases have developed and been used over time using the 30 million print books Google has scanned working with libraries located around […]

Apple

SearchCap: The Day In Search, October 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q3 Earnings Leak: $14.1 Billion, Disappoint Surprised Investors Google’s Q3 “consolidated earnings” leaked early and are below analysts’ expectations. Search clicks were up 33 percent vs. a year go but […]

Google

Google Q3 Earnings Leak: $14.1 Billion, Disappoint Surprised Investors

Google’s Q3 “consolidated earnings” leaked early and are below analysts’ expectations. Search clicks were up 33 percent vs. a year go but CPCs were down 15 percent, probably a result of the impact of lower mobile CPCs. Traffic acquisition costs were also up, as were other expenses. Investors were surprised by the early release and […]

Get the must-read newsletter for search marketers.